July 13, 2014

Designer label MAHGUL introduces Capsule Eid Collection

Designer label MAHGUL’s new Eid Prêt-à-Porter Collection now in stores!

[Lahore: 08 July 2014]: Following their May summer exhibition for the MAHGUL prêt-à-porter

S/S 2014 collection, the brand introduces a capsule prêt collection for Eid, now in stores at the

PFDC flagship store and Fashion Pakistan Lounge in Lahore and in Karachi at Ensemble and

also available online at https://www.facebook.com/MAHGULOfficial.

Designed across lawns and chiffons, MAHGUL’s Eid ensembles comprise of shirts and tunics

featuring the brand’s signature bespoke embroideries and prints along with accents of pearls

and hints of dabka work. The brand further introduces a series of limited edition printed canvas

clutch bags to complement the collection. With outfits priced between PKR 8,000 - PKR 22,000,

the collection is based in a variety of softer and darker hues and tones.

“Keeping the current weather in mind, I've endeavored to stay true to our prêt brand philosophy

and design pieces that are wearable throughout the day; pieces that work from the time we

dress up early Eid morning, to staying appropriate and wearable for Eid lunch and that can

then translate well for evening visits and dinners with a simple change of accessories.” said the

brand creative director, Mahgul Rashid on the brand’s Eid capsule collection.

Indeed MAHGUL is currently one of Pakistan's leading emerging fashion labels, first introduced

as a diffusion project first as Mahgul for Nasreen Shaikh in 2013. Since their PFDC Sunsilk

Fashion Week debut, the brand has held two trunk shows in Karachi at Ensemble and as a

pop up initiative respectively as well as two trunk shows in Lahore at the PFDC and at Home

Couture. The brand has also expanded to a studio space in Lahore’s Gulberg for Formal, Bridal

and Luxury Pret appointments. MAHGUL has also stocked since June 2013 at Ensemble in

Lahore and Karachi, L’atelier in Islamabad, the PFDC in Lahore and now at Fashion Pakistan

Lounge in Lahore. Soon, the brand will showcase a capsule collection of their emerging bridal

wear at PFDC L’Oreal Paris Bridal Week.



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