July 1, 2014

Garnier Men scores a hit with FIFA World Cup Webcast series: OFFSIDE!

Garnier Men scores a hit with FIFA World Cup Webcast series: OFFSIDE!

[Karachi: 30th June 2014]: Leading men’s skincare brand Garnier Men have launched a series 

of engaging football focused webcasts to create greater awareness of football in Pakistan while 

highlighting the importance of grooming and skincare in men. The 26 episode series titled Offside is 

being aired during the 2014 FIFA World Cup exclusively through the brand’s Facebook page (https://

www.facebook.com/Garnier.MenPakistan)

Hosted by football enthusiasts Mohsin and Fareed, Offside focuses on educating its audience through 

unique football related trivia, Quick Match Analysis (QMA) of upcoming matches and analysis of a team’s 

players and strengths through a section named X-Factor among other segments; all in a candid manner 

which is easy to relate to and follow. The content also stresses the importance of skincare in men through 

tips and personalized advice imparted in a light and casual manner.

Garnier Men is also providing viewers of Offside a chance to win exciting prizes and complimentary 

products from its Garnier Men range by predicting the winners of upcoming football matches played 

during the FIFA World Cup. Viewers of Offside will have a chance to win more valuable prizes during 

special episodes of the series aired prior to the major concluding fixtures of the football tournament, 

namely the Quarterfinals, Semifinals and Finals.

Speaking about the new football focused series of Webcasts, Moazzam Ali Khan, General Manager 

Consumer Product Division L’Oréal [Garnier’s parent company] said, “Football is played and enjoyed 

by millions of sporting enthusiasts including myself. Through Garnier Men Offside, Pakistani fans of the 

game will be able to experience their favourite sport in the innovative Garnier Men way, and of course in 

the process learn more about taking care of themselves.”

The football focused series is a part of the brand’s long term commitment towards supporting male 

oriented leisurely pursuits such as football, and providing Pakistani men quality education on skincare, an 

area of discussion which has traditionally been dominated by women. Indeed, the Garnier Men range is 

for men who dare to care about their skin, about grooming, about taking care of themselves, knowing that 

confidence comes with looking good, results in them feeling good and reflects in their daily routine, be it 

work or socially.

The Garnier Men portfolio includes two cleansers and a face moisturizer: the PowerLight Intensive 

Fairness Moisturizer SPF 15, the Oil Clear Deep Cleansing Face wash and the PowerLight Face wash 

available at all leading stores across Pakistan. 

For further press and publicity queries, please contact Foha Raza, foharaza@lotuspk.com +92 301 848 99 

22or Humaid Merchant, humaidmerchant@lotuspk.com +92 301 848 99 11

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