July 1, 2014

MARIA.B. to launch Eid Lawn and Mbroidered collections

[LAHORE: 1st

Connection collection at PFDC Sunsilk Fashion Week 2014 and the launch of the brand’s 

Indian collection of lawn titled Astitva, leading designer retailer MARIA.B. now announces 

two new Eid collections for MARIA.B. Lawn and MARIA.B. Mbroidered Fabrics available at all 

MARIA.B. outlets and major retailers nationwide and internationally through www.mariab.pk

from July 5th

Inspired by the Pakistani staple fabric, the Eid Lawn collection is the first ever Eid collection 

launched by MARIA. B and is directly a result of high consumer demand. The collection features 

embroideries on pure chiffon and jacquard woven lawn with silk dupattas available in 3 piece 

unstitched outfits. The collection features 10 unique designs that make use of Lukhnavi and 

Chikankari and feature summery floral and classic folk inspired prints. The designs have been 

embellished with sequence embroideries, thick knotted cotton embroideries and digital borders. 

For their 2014 Eid Mbroidered Collection, the brand has introduced 8 designs embellished with 

feminine silk embroideries and sequins on summery chiffons. The entire collection utilizes royal 

burnt gold sequinces as well as floral embroideries and digital prints on pure silk chiffon and 

pure chamoise silks. The collection features tones of pastels and royal colours embellished with 

kundan and diamontee buttons incorporated in trendy 2 piece unstitched outfits.

Speaking about the brand’s new Eid collections Maria Butt, CEO at MARIA B said, ‘This is 

the first time that MARIA.B. as a brand is introducing a lawn collection specifically for Eid, an 

initiative that we are taking owing to the overwhelming demand of our patrons, particularly as 

Eid falls within the summer of Pakistan. Indeed our retail and design philosophy has always 

been to ensure accessibility and diversity of designs and to this end both collections will 

be available across our 25 standalone outlets in Lahore, Karachi, Islamabad, Faisalabad, 

Peshawar, Abbottabad, Mardan, Gujranwala, Multan, Sargodha, Mandi Bahauddin, Rahim Yar 

Khan and also at our upcoming outlet in Sialkot, as well online at our full-fledged e-commerce 

site, www.mariab.pk’

For further information on MARIA.B. Lawn, MARIA.B Mbroidered and other MARIA.B. brands, 

please log on to: https://www.facebook.com/mariabdesigns or visit the brand’s website http://

www.mariab.pk/

-ends-
For further press and publicity queries, please contact Humaid Merchant, humaidmerchant@lotuspk.com +92 

 July, 2014]: After the showcase of the brand’s critically acclaimed Ladakh 

 and July 12th

 respectively.

302 848 99 11 or Foha Raza, foharaza@lotuspk.com +92 301 848 99 22

PRESS RELEASE

About MARIA.B. :

MARIA.B. is Pakistan’s leading designer brand with a vast retail network providing multiple ranges of 

affordable designer fashion for women. The eponymous brand was launched in 1999 with a vision to 

revolutionise and make accessible, women’s retail in the country following Maria’s graduation from the 

prestigious Pakistan Institute of Fashion Design (PIFD) where she was the school’s first Valedictorian 

in 1998. Indeed with 15 years of experience, the MARIA.B. brand continues to encapsulate designer 

sensibilities within an affordable label.

Having first started with one small stitching unit in Lahore, today, MARIA.B. is Pakistan’s most diverse 

designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics and cottons 

all within one affordable label. MARIA. B. also has one of Pakistan’s most extensive retail networks with 

25 standalone outlets in 12 different cities[1]

destinations including India, UK, USA, Bangladesh, UAE and Qatar.

With quality, design, innovation and affordability as the key brand ethos, the label’s eight brands 

include: MARIA.B. Cotton, Mgirl, MARIA.B. Evening Wear, MARIA.B. Lawn, MARIA.B. Linen, MKids, 

MARIA.B. Brides and Mbroidered Fabrics. The brand’s vast repertoire of fashion also includes a range of 

accessories such as totes, clutches, earrings, rings, bangles, bracelets and necklaces.

MARIA.B herself continues to play a pioneering role within the fashion and retail landscape. To this end, 

she currently serves as a definitive member of the board at PIFD, at Aik Hunar Aik Nagar (AHAN) and 

the Pakistan Fashion Design Council (PFDC). In addition to her contributions to the fashion industry, the 

designer also lends her strong support to different social causes including Shaukat Khanum Memorial 

Cancer Hospital, SOS Villages, Mother and Child Foundation and the Dimensions School for Special 

Children among others.

MARIA.B.’s fashion has been showcased at fashion events across the world and within Pakistan 

including in Chicago, USA (2001); Paris, France (Prêt-à-porter, 2001); New York, USA (2002); Bangkok, 

Thailand (Bangkok International Fashion Fair, 2002); Birmingham, UK (South Asian Fashion Mela, 2002); 

Los Angeles, USA (2003); Washington DC, USA (2004); Manchester, UK (Asian Brides Show, 2004); Los 

Angeles, USA 2011 and Doha, Qatar (The Fashion Fiesta 2014). MARIA.B. is currently also available in 

Lahore, Karachi, Islamabad, Faisalabad, Peshawar, Oslo, New Delhi, Dubai and Manchester. Nationally, 

MARIA.B. has consistently showcased her prêt a porter at the PFDC Sunsilk Fashion Week (2010, 2011, 

2012, 2013 and 2014), the PFDC L’Oréal Paris Bridal Week (2011) and at Pantene Bridal Couture Week 

(2013).

For further information on the brand please visit:

http://www.mariab.pk/

https://www.facebook.com/mariabdesigns

Instagram: mariabofficial

 across the country, while also exporting to 6 international

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