July 13, 2014

Nida Azwer Atelier to Launch Eid Collections

The Nida Azwer Atelier reveals a diversity of formal, lawn, luxury pret and pret a porter

[Karachi: 11 July 2014]: Following the successful introduction of their brand new line of

accessories, acclaimed fashion designer Nida Azwer introduces a range of Eid creations across

her coveted lines of formal and pret a porter wear as well as a special capsule lawn collection.

The Atelier’s formal and pret a porter collections will be available in stores in Karachi and

Lahore as of 13th


The Atelier’s formal and luxury pret collections are based in a rich variety of colours and hues,

from the softer light teals, greys and whites to bright red and blues with designs in multiple

silhouettes, from short length classic kurtas to their signature angarkhas, peshwas, panel

shirts and summer jackets. Further, as part of her Eid collections, Nida draws from her brands’

craft revival projects to create pieces in kingri with applique kurtas, shadow work and katcha

thanka techniques. Also as part of their Eid collections, the brand introduces a diffused version

of their critically acclaimed PFDC Sunsilk Fashion Week ‘Urban Jungle’ collection along with

a special lawn capsule collection on popular demand, where Nida Azwer presents a select

range of digitally printed lawn shirts based in fresh colour tones complemented by floral and

figurative designs with embroidered embellishments and buttons. Additionally, the brand has

also launched a new range of hand woven, screen printed dupattas for Ramadan based in

cottons, voiles and chiffons.

“This Eid, the Nida Azwer Atelier is all about diversity and accessibility, from our multiple

collections to our newly launched accessories. With our prices starting at PKR 3’000, we look to

cater to a larger audience through our standalone store in Karachi and Lahore. Further, given

that Eid falls within summer this year and combined with client demand, we have specially

designed a lawn based capsule collection of six distinct prints in a blend between some of our

signature motifs along with more recent influences”

For more information log on to www.facebook.com/nidaazwerfashionhouse or follow the brand

on Instagram: NidaAzwerAtelier.

For further press and publicity purposes please contact Shireen Rehman at Lotus Client

Management & Public Relations, shireenrehman@lotuspk.com +92 302 848 1906

Eid Collections this Summer!

 July onwards with the capsule lawn collection available in stores 18th



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