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The Nida Azwer Atelier reveals a diversity of formal, lawn, luxury pret and pret a porter
[Karachi: 11 July 2014]: Following the successful introduction of their brand new line of
accessories, acclaimed fashion designer Nida Azwer introduces a range of Eid creations across
her coveted lines of formal and pret a porter wear as well as a special capsule lawn collection.
The Atelier’s formal and pret a porter collections will be available in stores in Karachi and
Lahore as of 13th
onwards.
The Atelier’s formal and luxury pret collections are based in a rich variety of colours and hues,
from the softer light teals, greys and whites to bright red and blues with designs in multiple
silhouettes, from short length classic kurtas to their signature angarkhas, peshwas, panel
shirts and summer jackets. Further, as part of her Eid collections, Nida draws from her brands’
craft revival projects to create pieces in kingri with applique kurtas, shadow work and katcha
thanka techniques. Also as part of their Eid collections, the brand introduces a diffused version
of their critically acclaimed PFDC Sunsilk Fashion Week ‘Urban Jungle’ collection along with
a special lawn capsule collection on popular demand, where Nida Azwer presents a select
range of digitally printed lawn shirts based in fresh colour tones complemented by floral and
figurative designs with embroidered embellishments and buttons. Additionally, the brand has
also launched a new range of hand woven, screen printed dupattas for Ramadan based in
cottons, voiles and chiffons.
“This Eid, the Nida Azwer Atelier is all about diversity and accessibility, from our multiple
collections to our newly launched accessories. With our prices starting at PKR 3’000, we look to
cater to a larger audience through our standalone store in Karachi and Lahore. Further, given
that Eid falls within summer this year and combined with client demand, we have specially
designed a lawn based capsule collection of six distinct prints in a blend between some of our
signature motifs along with more recent influences”
For more information log on to www.facebook.com/nidaazwerfashionhouse or follow the brand
on Instagram: NidaAzwerAtelier.
-ends-
For further press and publicity purposes please contact Shireen Rehman at Lotus Client
Management & Public Relations, shireenrehman@lotuspk.com +92 302 848 1906
Eid Collections this Summer!
July onwards with the capsule lawn collection available in stores 18th
July
[Karachi: 11 July 2014]: Following the successful introduction of their brand new line of
accessories, acclaimed fashion designer Nida Azwer introduces a range of Eid creations across
her coveted lines of formal and pret a porter wear as well as a special capsule lawn collection.
The Atelier’s formal and pret a porter collections will be available in stores in Karachi and
Lahore as of 13th
onwards.
The Atelier’s formal and luxury pret collections are based in a rich variety of colours and hues,
from the softer light teals, greys and whites to bright red and blues with designs in multiple
silhouettes, from short length classic kurtas to their signature angarkhas, peshwas, panel
shirts and summer jackets. Further, as part of her Eid collections, Nida draws from her brands’
craft revival projects to create pieces in kingri with applique kurtas, shadow work and katcha
thanka techniques. Also as part of their Eid collections, the brand introduces a diffused version
of their critically acclaimed PFDC Sunsilk Fashion Week ‘Urban Jungle’ collection along with
a special lawn capsule collection on popular demand, where Nida Azwer presents a select
range of digitally printed lawn shirts based in fresh colour tones complemented by floral and
figurative designs with embroidered embellishments and buttons. Additionally, the brand has
also launched a new range of hand woven, screen printed dupattas for Ramadan based in
cottons, voiles and chiffons.
“This Eid, the Nida Azwer Atelier is all about diversity and accessibility, from our multiple
collections to our newly launched accessories. With our prices starting at PKR 3’000, we look to
cater to a larger audience through our standalone store in Karachi and Lahore. Further, given
that Eid falls within summer this year and combined with client demand, we have specially
designed a lawn based capsule collection of six distinct prints in a blend between some of our
signature motifs along with more recent influences”
For more information log on to www.facebook.com/nidaazwerfashionhouse or follow the brand
on Instagram: NidaAzwerAtelier.
-ends-
For further press and publicity purposes please contact Shireen Rehman at Lotus Client
Management & Public Relations, shireenrehman@lotuspk.com +92 302 848 1906
Eid Collections this Summer!
July onwards with the capsule lawn collection available in stores 18th
July
