August 25, 2014

DAMAS showcased their new Jewelry Collection

Opening the doors of Marquee hall PC Karachi, on 22nd

overwhelming crowds of socialites and fashionistas who witnessed a one of a kind fashion presentation, 

sporting some of the most exquisitely enameled pieces from their latest collection. Bringing forth stately 

sculpted silver, bronze, gold and pearls, this multinational jewelry brand is all set to take the Pakistani 

markets by storm. 

As a brain child of a visionary woman, Ruby Zahid, Damas has been striving to put forth its master 

craftsmanship into finely detailed jewellery and accessories since 2007. Ruby, who has sat through 

various technical courses and learnt grading different stones and work with different forms of materials, 

found a special fascination for diamonds, gemstones, gold and pearls. She says, "We brought Damas 

to Pakistan in 2007 and ever since then there has been no looking back. What makes our jewelry & 

especially bridal jewelry stand out amidst the others is that each piece begins with a deep and thorough 

study of gemstones individually to inspire a design, beyond ordinary imagination. The mutual hard work 

of gemologist, craftsman and designer can be seen in every awe inspiring design."

Damas serves as a one-stop shop for beauty connoisseurs seeking for luxury wrapped in minimalistic 

designs. They have been operating in 18 countries with over 300 stores worldwide and have two outlets 

up and running in Lahore. Moreover, they also plan to expand further in different cities of Pakistan very 


Taimoor Choudhry, a graduate from the University of McGill in Canada and has also completed various 

courses in jewelry designing, serves as the General Manager of Damas Pakistan. He quotes, "We have 

a strong reputation amongst all of our customers, for delivering on quality of jewelry and presenting 

designs of exceptional and world class standards, Trust is a bond we value deeply, as we aim to offer 

luxury wrapped in a promise of an enduring relationship. We don’t just sell jewelry; we sell you assets 

that remind you of your best moments, and flawless designs that bring out the beauty in each and every 


On the eve of 22nd

Tatmain, Fauzia Aman, Sunita Marshal, Rubab, Areeba, Abeer, Maham, Nazish, Gohar, Sidra & the 

gorgeous Aaminah Sheikh as the show stopper, adorned in the finest Italian craftsmanship, a fusion 

of traditional elegance and gem-encrusted pieces fit for an opulent soiree and also wearing Designers 

including Maheen Karim, Shehla Chatoor, Sadaf Malaterre, Nomi Ansari & the famous Norwegian Brand 

Floyd by Smith.

 August 2014, Damas looked forward to welcome 

 August, some of Pakistan’s top models strutted the ramp including Faiza Ansari, 

The endless hard work invested in by the team at the high-end Damas Pakistan and Damas International 

has also managed to bag some of the most prestigious awards including, Mohammed Bin Rashid Al 

Maktoum Business Award, Best Strategic Fashion and Art Award, Life time Achievement Award and Best 

Entrepreneurial Award among plenty of others. 

With this, Damas not just endeavors to woo the on lookers by their new collection, but also plan to 

continue the exhibition for public from 23rd

up to 30% discount on diamond and gold jewelry present at the exhibition. The event was managed by 

Catwalk Event Management & Productions & PR of the event was handled by Catalyst PR & Marketing.

 till 26th

 of August, at Shalimar Hall Pearl Continental with


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