August 3, 2014

HSY introduces new Eid Pret collection: The Amethyst Rose

[Lahore: 25 July 2014] Acclaimed couturier HSY reveals the brand’s new Eid Pret Collection 

titled “The Amethyst Rose”. The new collection is now available for retail at the brand’s Gulberg 

Galleria Store. In keeping with HSY’s commitment to give back to society and the people who’ve 

supported the brand, the designer has also announced a special Ramazan Sale of up to 30% 

off on selected stock displayed at the Gulberg Galleria Store. This offer is valid till Chand Raat.

‘The Amethyst Rose’ is a collection of pret and luxury pret outfits in an enchanting harmony 

of colors including blushed pinks, enchanting purples, subtle beiges, midnight blues and sun-
kissed yellows. The new line of pret predominately consists of embroidered cotton, silk and 

chiffon kurtis perfect for the Eid lunch with family and a selection of beautifully embellished 

luxury pret outfits for a formal dinner. The Amethyst Rose’ features the timeless elegance that is 

HSY’s signature style, yet at the same time is also practical and affordable, with prices ranging 

from PKR 15,000 and above. 

Speaking about the launch of the new line, HSY said “Staying true to our brand’s ideology of 

giving something back to our people in 2014, we at HSY are not only launching our new Eid 

Pret Collection but are also offering our patrons a special Eid incentive through a limited time 

discount up to 30% on selected pieces at the Gulberg Galleria outlet. Here’s to a very peaceful 

and blessed Eid!” 

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