August 3, 2014

Kayseria presented at Mercedes-Benz FashionWeek Amsterdam July 2014 Eastern wear for women bearing heritage and the contemporary aesthetic

Kayseria presented at Mercedes-Benz FashionWeek Amsterdam July 2014

Eastern wear for women bearing heritage and the contemporary aesthetic 

[Lahore 24th July 2014] Following several successful runway shows this year in Pakistan and 

Dubai, premier designer textile house Kayseria have now added Amsterdam to their portfolio by 

recently presenting a special collection at the Mercedes-Benz FashionWeek Amsterdam July 

The “Pakistan Unlimited” collection by Kayseria presented at Amsterdam is a refreshing fusion 

of contemporary and traditional Eastern wear. The fabrics used are flowy Chiffons, Shamose 

Silks, Cotton nets, Organzas and Jaquards. The collection bears a unique blend of neon 

greens, florescent pinks, whites and oranges. Print inspirations are Truck Art, Confetti, Marble 

designs and basic block colors and embroideries. The embellishments have been clearly picked 

out and comprise of coins and pearls. The Gold accessories and pearls add an extra oomph to 

the flowy materials and cuts. The collection as the name suggests is a reflection of Pakistani 

origin in a Western and frees spirited way showing variation of design, print and color. 

About Kayseria:

‘Kayseria' is the Jogi, the pilgrim adorned in the unstitched Saffron robe who sets out to 

discover the beauty that transcends this world's confined concepts and journeys onto something 

magical and majestic. Kayseria has captured the hearts of millions of Pakistani women with the 

quality, artistry and finesse of the recurring lines of printed cottons and silks hence the tagline, 

“Magic in Print”. The global indigenous flavors are Kayseria’s biggest inspiration. The brand 

has grown to become one of the largest, most successful and trusted textile retail brands from 

Pakistan.

For more information, please visit: 

www.kayseria.comor https://www.facebook.com/Kayseriapk?fref=ts

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