Microsoft Devices Group Expands Affordable
Smartphone Portfolio with the Nokia X2
Delivers compelling introduction to second-generation devices and software platform
Karachi – 24th
addition to the expanding Nokia X family of affordable Smartphones designed to introduce
the “next billion” people to the mobile Internet and cloud services. The Nokia X2 represents
the rapid evolution of the Nokia X family, delivering an enhanced experience across apps,
hardware and the user interface. The Nokia X2 offers stunning design, a more visually
striking Fastlane, more Microsoft services, and upgraded specifications including a 4.3-
inch Clear Black display, front-facing camera for video calling and 5MP rear camera with
autofocus and flash. At a suggested retail price of just PKR 15,400, the Nokia X2 is a
compelling choice for a new generation of smartphone buyers.
Like the Nokia X, the new Nokia X2 provides access to a world of Android apps and popular
Microsoft services, while allowing people to switch between their favorite apps with the
Fastlane feature. The Nokia X2 delivers an even more intuitive, smoother user experience
powered by a Qualcomm®
and 1 GB of RAM. The Nokia X2 debuts the next-generation Nokia X Software Platform 2.0
and major enhancements to the user interface. People can choose between three types of
screens to facilitate navigation: the colorful “home” with resizable tiles; Fastlane to access
recent apps and future calendar items; and a new Lumia-inspired apps list, from which
people can pin items to the home screen. A pull-down notifications tab also allows people
to glance at connectivity options as well as actionable items, such as software updates
available for download. A new home key and visual multitasking complete the experience.
“The Nokia X family is going from strength to strength, with the Nokia X smartphone
achieving No. 1 selling status in Pakistan, and other emerging markets*,”said Kamran
Masood, Communications Manager, Microsoft Devices Pakistan. “The Nokia X2 elevates the
Nokia X experience with a stellar new design, ease of use and new Microsoft experiences.
We’re proud to continue to bring smartphone innovation to lower and lower price points.”
As a gateway to Microsoft services, the Nokia X family is driving strong uptake of services
such as Skype and OneDrive, while complementing the Lumia family of Smartphones. The
Nokia X2 will debut with Outlook.com, Skype and OneDrive pre-loaded, with more available
from the Nokia Store, including the Bing Search app.
July, 2014: Microsoft Devices Pakistan unveiled the Nokia X2, the newest
SnapdragonTM 200 processor featuring a dual core 1.2 GHz CPU
New-to-the-lineup services including OneNote and Yammer are also available to download
free** from the Nokia Store. OneNote allows people to create notes and save them to the
cloud through OneDrive, while Yammer makes collaborating with people online as easy as
posting to a social network. The option to automatically back up the camera roll to OneDrive
takes full advantage of 15 GB of free cloud storage now available through the service, for
safeguarding photos, videos, documents and more.
The Nokia X2 will also introduce new third-party titles such as LINE Ranger, Brewster and
Findery. Instagram, We Chat, Skype, Benji Bananas Adventures and many more are already
available on the redesigned, easy-to-navigate Nokia Store — the place for finding the
highest-quality Android apps for the Nokia X family.
The Nokia X2 features a seamless monobody and showcases a new approach to the design
of the exchangeable back covers that fuses a brightly colored core with a translucent outer
layer. The overall result is a durable device that appears lit from within.
The Nokia X2 will be available at launch in glossy orange, black and green, with glossy
yellow, white and matte dark grey coming later to the lineup.
* No. 1 in its price point in Russia, Kenya, Nigeria; No.1 overall in Pakistan (all rankings Gfk)
** Carrier fees may apply
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and
solutions that help people and businesses realize their full potential.
About Microsoft Devices
The Microsoft Devices Group includes award-winning hardware used by over a billion people around the world,
including Lumia Smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel
products, and accessories.
Kamran Niazi: Kamranfirstname.lastname@example.org
Mansoor Abbas: 0300-2124963