to reveal a capsule collection of Kurtas designed specifically for retail in partnership, in honour
and support of Pakistan’s pioneering anti–blindness NGO, the Layton Rahmatulla Benevolent
Trust [LRBT], heralded for its tireless contribution to fighting blindness in the country through
its nationwide network of 17 purpose-built hospitals and 54 clinics in all the 4 provinces. Indeed
the entire proceeds from every kurta sold will be donated to the LRBT and the collection will be
available nationwide at both Sania Maskatiya and specific Gul Ahmed outlets as of 1
With renowned model Sofia as the campaigns spokesperson, the Sania Maskatiya Kurtas
collection includes four designs in two colour-ways, with each Kurta is priced at PKR 3,950.
Inspired by the world’s beauty with the help of colors and objects the color palette offered with
this range. Featuring vibrant and colourful hues, the collection will be available at all three Sania
Maskatiya stores between Karachi and Lahore and select Gul Ahmed stores (details provided
further in the release).
Najmus Saquib Hameed, Honorary Vice Chairman & CEO of the LRBT has said:
“LRBT is extremely grateful to the teams at Sania Maskatiya and Gul Ahmed for their utmost
support and dedication that they have always shown towards our cause. We are overwhelmed
with their willingness to help in our fight against curable blindness in Pakistan with the joint
initiative ‘Tribute to Nature’. LRBT has so far treated over 27 million patients with its 71 centers
across Pakistan absolutely FREE. LRBT alone treats 36% of all eye patients in Pakistan.”
On the collaboration, Team Sania Maskatiya has said “This is our second collaboration within
2014 as we truly believe in what LRBT have achieved since its inception in 1984 and their
future plans They have spearheaded phenomenal work in Pakistan, fighting blindness and
transforming lives. We are honoured to be able to continue contributing constructively to their
trust through our work. We have partnered with Gul Ahmed once again to retail our line as they
share a similarly socially conscious and responsible outlook and with their retail strength our
August 2014]: The coveted House of Sania Maskatiya reunites with Gul Ahmed
For further press and publicity queries please contact, Osman-ur-Rehman, firstname.lastname@example.org or
+92 300 843 55 66
designs for the LRBT will reach a greater network of people. We also appreciate having Sofia
Khan on board as our main spokesperson and photographer Adeela Badshah and stylist Nabile
who have donated their time and passion for this campaign”
For more information on LRBT please visit:
http://lrbt.org.pk/ and https://www.facebook.com/Lrbt.Pakistan
For more information on Sania Maskatiya, please visit: https://www.facebook.com/
For more information on Gul Ahmed, please visit:
http://gulahmed.com/, http://www.ideas.com.pk and https://www.facebook.com/
Availability of Sania Maskatiya-Gul Ahmed Kurta for LRBT:
Sania Maskatiya Outlets:
• Karachi: 4C, 6th Bukhari Commercial Lane, (Opposite Oxygen spa), Phase 6, DHA.
• Karachi: Shop S-13, 2nd Floor, Dolmen Mall Clifton Block 4, Karachi.
• Lahore: 3-R, 1st Floor - Almas Tower, MM Alam Road, Gulberg III, Lahore [Near Mini
Gul Ahmed Outlets:
• DOLMEN CITY Outlet No. G-4, Ground Floor, Dolmen City, Block-4, Scheme No. 5,
• BC 13, Block-9, Ground Floor, Razi Towers Near Schon Circle, Main Clifton.
• The Ocean Mall, Plot No. G-3 Khyaban-e-Iqbal, Block-9, Clifton.
• Bahadurabad Arcade, Shop No. 5 & 6, Block-3, Near KFC.
• City Tower Shop No. MF C2-A, Main Boulevard Road, Gulberg.
• Building No. 1, Block Z, Phase-3, Commercial DHA.
• F-7 MARKAZ - Plot No. 13-A, Main Double Road, F-7 Markaz. Tel: 051-2652491-96
• Centaurus Mall, Jinnah avenue