Investment in enhanced system architecture to ensure a smoother customer experience.
Enhancements in design, navigation and IT infrastructure have been done to facilitate Daraz.pk’s transition from a fashion and apparel e-tailer to a portal that offers a complete range of lifestyle products. Recent additions in product categories includesmartphones, tablet computers, laptops, home cinema systems, kitchen appliances, FMCG products and many others!
The new technical capabilities of Daraz.pk have resulted in significantly reduced website load times, display of high-resolution product images, detailed product specifications and descriptions, easier checkout and ordering processes and an advanced delivery tracking function. Customers will benefit from a virtually unlimited number of products that can now be displayed on Daraz.pk; bringing a completely unparalleled online shopping experience to their screens. Furthermore, the upgrade has also been applied to Daraz.pk’s mobile site, meaning that customers can now seamlessly browse through products and order their desired items straight from their mobile phones.
“With the revamped and redesigned website it is our aim to make our customer’s shopping experience as direct and engaging as possible. The most evident change is that Daraz.pk is now less cluttered, more streamlined and much easier to navigate. Each and every modification was planned methodically to heighten the experience of e-tailing, making it enjoyable and easy, and therefore encouraging customers to make Daraz.pk their preferred online shopping partner,” he added.
Incorporated in 2012, Daraz.pk is an online shopping portal featuring fashion, apparel, beauty, electronics and home appliance products for both men and women. Daraz.pk currently offers a portfolio of over 400 brands and 16,000 products and hosts 1.2 million unique visitors to its website every month. Headquartered in Karachi, it delivers both internationally as well as across 200 cities and towns in Pakistan. Daraz.pk is part of the Asia Pacific Internet Group (APACIG) which supports some of the leading internet companies in the region.
The Asia Pacific Internet Group (APACIG), a joint venture of Rocket Internet and Ooredoo, is the leading internet platform in Asia, supporting some of the top internet companies in
the region. Founded by Rocket Internet in 2014, the APACIG's mission is to promote innovation and entrepreneurship throughout Asia Pacific, as well as to support thedevelopment of a vibrant online culture. The APACIG's network currently consists of 10 companies, operating in 15 countries.