Premium womenswear fashion brand The House of Aphrodite launched its inaugural outlet in Lahore on Wednesday, 15th October 2014. The brand offers trendy and chic western wear for women and also stocks an exclusive handpicked range of European high street brands and fashion labels. The new outlet is located at 30 – C/1, Gulberg 3, Lahore.
The House of Aphrodite caters to the retail needs of young and mature women alike and features an extensive range product line consisting of tops, blazers, dresses, jeans, dress pants, vests, coats, jeans, jeggings, lingerie, sleepwear and accessories such as shoes, handbags and jewellery. The premium fashion brand also caters to niche womenswear consumers with select merchandise from some of the leading global designer labels including Karen Millen, French Connection, Gap, Zara, Top Shop, River Island, Wallis, Jane Norman, H & M and Debenhams while also introducing the European inspired and sourced brand Aphrodite.
The House of Aphrodite is the brainchild of Creative Director Sumbal Hammad, a mother of four who was raised in Australia. A well-travelled and enterprising businesswoman, Ms. Hammad sought to introduce premium western wear to her homeland, a womenswear category which she determined was currently underserved in Pakistan. Ms. Hammad strongly believes that The House of Aphrodite truly encapsulates a shopping experience born out of passionand the love for fashion