October 24, 2014

Kayseria launches the First Series of its “Master’s Collection”with Winter 14!!!

Pakistan’s premier high street and fabric brand Kayseria has launched the first series from its new Master’s Collection – a series of capsule collections drawing inspiration from the works of renowned masters in the various arts.

The first series is part of the Winter 14 collection and is a tribute to the British textile artist Harry Wearne. Several prints in the collection are based on his work from the 19th century, presenting a unique fusion of Eastern and Western traditions. The Master’s Collection aims to pay homage to different artists by combining their work with the aesthetics of Kayseria to create unique high street pieces.

The Winter 14 collection further includes tribal-themed pieces based on the historic Silk Route and Moroccan traditions. More contemporary designs have been inspired by Hermes prints. The colour palette is based on the seasonal forecast and uses a rich indigo influence to make the collection more versatile for all age groups. Each of the 90 designs in the collection is available in 2 colour variations.
Along with the variety of colours, Winter 14 also presents a wide array of fabric with new materials such as Wool, silk wool, twill wool , wool herring bone, silk wool herring bone  and 100 % pure wool check featuring prominently. Other fabrics include Cambric, Khaddar, Cotton Satin, Cotton and Bamboo Modal and Lyocell. With the range of fabric and colours showcased by Winter 14, as well as the launch of the Master’s Collection, this is one of the most unique collections by Kayseria so far. Incorporating silk and cotton thread embroideries using the intricate multihead and Shiftli techniques to create surface on fabric, the signature style of Kayseria is maintained. Winter 14 is now available at all Kayseria stores with a price range of PKR 1,200 – PKR 9,000.
About Kayseria:

‘Kayseria' is the Jogi, the pilgrim adorned in the unstitched Saffron robe who sets out to discover the beauty that transcends the confines of the world. Kayseria has captured the hearts of millions of Pakistani women with the quality, artistry and finesse of the recurring lines of printed and embroidered cottons and silks. The indigenous flavors from all over the world are Kayseria’s biggest inspiration. The brand has grown to become one of the largest, most successful and trusted high street and fabric brands from Pakistan.


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