Starting from 29th November - 30th November 2014 at Crown Plaza, Sheikh Zahid Road, Dubai, LALA will also showcase their latest collection entitled ‘Halah’ on the first day (29thNovember 2014) of the exclusive fashion event. Featuring a fusion of modern and traditional design elements, ‘Halah’ collection consists of crushed lowers, jackets, angrkha, jumpsuit, bolero and sequenced jackets made from luxe fabrics including lawn, cotton, chiffon, jamawar and dobby in a dynamic color palette of coral, black, gold, blue beige, maroon and white colours. With the new collection, LALA has created a distinct new look to Lawn as a versatile fabric that can be utilised for Pret and Luxury Pret.
On LALA’s association and participation with Fashion Pakistan Week Dubai, CEO Pervez Lala has said: ‘We have collaborated with Asian International Media (Pvt) Ltd (AIM) for the second time this year to enhance the textile brands support to Pakistan’s fashion industry. Our collection is a representation of quality lawn and versatility of fabric available in the country.This year we have taken a strong stance in showcasing a formal collection as an example of what our patrons can create with our lawn thus enabling them to design their outfit according to their aesthetics.”
Indeed, having started in Pakistan in 1947, LALA has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges. Today, with their multiple decades of seasoned experience, the LALA brand continues to provide quality material through custom prints throughout the year and has expanded exponentially within Pakistan, India, Bangladesh, the Middle East and the UK. The brand is best known for their seasoned experience in manufactured, producing and retailing quality textile with a commitment to principled trade.