November 1, 2014

L’Oréal Pakistan launches the 2015 Edition of its signature Business Competition: Brandstorm

After the success of L’Oréal Brandstorm 2014, where Team Pakistan secured second position among 44 countries at the International Finals in Paris, L’Oréal Pakistan proudly announces the launch of its second edition of Brandstorm. Indeed, Brandstorm is L’Oréal’s renowned business and innovation competition, which has attracted over 70,000 participants globally in its 23 years of existence.

From today, undergraduates from L’Oréal’s Partner Campuses, Institute of Business Administration and Lahore University of Management Sciences, can register their teams of three students for the competition. The unique business competition challenges students to put themselves in the shoes of a L’Oréal International Marketing Director for a six-month long marketing journey where they work on real life challenges and are coached by top L’Oréal executives.

Speaking about Brandstorm 2015, L’Oréal HR Director Khwaja Munir Kamil said, “Brandstorm is not just a recruitment tool, but a journey to the exciting L’Oréal adventure and our commitment to provide a platform for young talent to showcase their unique qualities. It gives an opportunity to all the Brandstormers to dive into the universe of beauty, push their limits, innovate and discover their full potential. I’m extremely proud to share that Team Pakistan 2014 exhibited all the above and reached the International Finals; securing second position among 44 other countries.”

For the 2015 edition, Brandstorm will partner with L’Oréal’s Travel Retail Division for the first time and invite students from around the world to develop a new retail experience for the Lancôme brand. In the competition, undergraduate students will analyze current market trends and performance and consider retail design, animation and education in order to propose innovative services and attract new customers to the brand in the travel distribution channel (airports, airlines, ferries, cruises, downtown duty-free shops, etc.).

The Brandstorm business competition allows students to turn theory into practice and aims to enhance students’ creativity, analytical skills and perception of the L’Oréal business. Brandstorm, which is part of L’Oréal’s Human Resources communication strategy, is an important recruitment tool for L’Oréal that gives the group the opportunity to get an on-the-job evaluation of participants, identifying the best talents in marketing from around the world. More than 13,000 students from 360 universities in 44 different countries participated in the 2014 edition of Brandstorm. Each year, L’Oréal recruits between 150 to 200 students via this unique initiative.

About L’Oréal
L’Oréal has devoted itself to beauty for over 105 years. With its unique portfolio of 28 international, diverse and complementary brands, the Group generated sales amounting to 23 billion euros in 2013 and employs 77,500 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, travel retail and branded retail. Research and innovation, and a dedicated research team of 4,000 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L’Oréal’s new sustainability commitment for 2020 “Sharing beauty with all” sets out ambitious sustainable development objectives across the Group’s value chain.


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