November 30, 2014

MARIA.B. releasesa new diverse range of affordable and practical winter wear

Introducing the MARIA.B.Evening Wearand MARIA.B. CasualsWintercollections!

After the launch of the brand’s popular Eid collections, MARIA.B. announces a new range of winter wear, specifically for the MARIA.B Evening Wearand MARIA.B. Casuals Winter lines. The latest collections are now available at all MARIA.B.outlets and major retailers nationwide and online through www.mariab.pk.

The MARIA.B. Casuals Winter Collection takes its inspiration from earthy bohemian chic& modern western cuts and features layering, capes, shrugs and funky prints in a cohesive range of traditionally eastern and western styled clothing for women of all ages. The pretcollection features a mix of silhouettes including jackets, capes, funky shrugs, kurtas and cigarette pants embellished by screen, block, digital prints,silk thread embroideries, shiny gold thread, diamantes and pearls. The line is available in 3 piece suits and separate kurtis in a distinct colour palette of pastels, earthy tones and deep huesbased on linen, khaddar, pashmina and cambric. Outfits in the new collection are available in the price range of PKR 2,500 – 6,500.

For the new MARIA.B. Evening Wear Winter Collection, the brand has introduced two new distinct lines, one that is fresh and aesthetically eastern whereas the second line is more progressive and avant-garde. The ready to wear collection is available in 3 piece suits and single piece shirts and features kurtis, angrakhas, capes and gowns with traditional and modern embellishments. Expect a diverse colour palette of pastels, deep and earthy tones and bright dynamic shades on luxe fabrics such as silks, nets, cotton nets and chiffons. The outfits have been embellished through traditional hand embroideries of kora and dapka. Sequins, tilla and beads have also been used with foil, screen and digital printing. The collection offers a diversity of choice in finely stitched, flowy formal fabricsin a variety of silhouettes priced between PKR 9,000 – 25,000.

Speaking about the brand’s new Eid collections Maria Butt, CEO at MARIA B said, ‘Our new winter collections combine comfort, quality, and style in the signature MARIA.B. aesthetic that our brand is known and appreciated for.The new MARIA.B.Casuals Winter and the Evening Wearcollections are now available across our 20 standalone outlets in Lahore, Karachi, Islamabad, Faisalabad, Peshawar, Mardan, Gujranwala, Multan, Sargodha, Rahim Yar Khan and also at our new outlet in Sialkot, as well online at our full-fledged e-commerce site, www.mariab.p


About MARIA.B. :
MARIA.B. is Pakistan’s leading designer brand with a vast retail network providing multiple ranges of affordable designer fashion for women. The eponymous brand was launched in 1999 with a vision to revolutionise and make accessible, women’s retail in the country  following Maria’s graduation from the prestigious Pakistan Institute of Fashion Design (PIFD) where she was the school’s first Valedictorian in 1998. Indeed with 15 years of experience, the MARIA.B. brand continues to encapsulate designer sensibilities within an affordable label.
Having first started with one small stitching unit in Lahore, today, MARIA.B.is Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics and cottons all within one affordable label.  MARIA. B. also has one of Pakistan’s most extensive retail networks with 20 standalone outlets in 11 different cities[1] across the country, while also exporting to 6 international destinations including India, UK, USA, Bangladesh, UAE and Qatar.

With quality, design, innovation and affordability as the key brand ethos, the label’s eight brands include: MARIA.B. Cotton, Mgirl, MARIA.B. Evening Wear, MARIA.B.Lawn, MARIA.B.Linen, MKids, MARIA.B.Brides and Mbroidered Fabrics. The brand’s vast repertoire of fashion also includes a range of accessories such as totes, clutches, earrings, rings, bangles, bracelets and necklaces.

MARIA.B herself continues to play a pioneering role within the fashion and retail landscape. To this end, she currently serves as a definitive member of the board at PIFD, at AikHunarAik Nagar (AHAN) and the Pakistan Fashion Design Council (PFDC). In addition to her contributions to the fashion industry, the designer also lends her strong support to different social causes including ShaukatKhanum Memorial Cancer Hospital, SOS Villages, Mother and Child Foundation and the Dimensions School for Special Children among others.

MARIA.B.’s fashion has been showcased at fashion events across the world and within Pakistan including in Chicago, USA (2001); Paris, France (Prêt-à-porter, 2001); New York, USA (2002); Bangkok, Thailand (Bangkok International Fashion Fair, 2002); Birmingham, UK (South Asian Fashion Mela, 2002); Los Angeles, USA (2003); Washington DC, USA (2004); Manchester, UK (Asian Brides Show, 2004); Los Angeles, USA 2011 and Doha, Qatar (The Fashion Fiesta 2014). MARIA.B. is currently also available in Lahore, Karachi, Islamabad, Faisalabad, Peshawar, Oslo, New Delhi, Dubai and Manchester. Nationally, MARIA.B.has consistently showcased her prêt a porter at the PFDC Sunsilk Fashion Week (2010, 2011, 2012, 2013 and 2014), the PFDC L’Oréal Paris Bridal Week (2011) and at Pantene Bridal Couture Week (2013).

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