November 30, 2014

Sania Maskatiya expands its international outreach with an introductory store-within-a- store at Ensemble Dubai

After participating at Lakme Fashion Week 2014 and PFDC L’Oreal Paris Bridal Week 2014, thecoveted house of Sania Maskatiya expands theirinternational outreach through theinaugurationof a new store within a store at Ensemble Dubai on Sunday 23rdNovember 2014.

Located at Villa 259, Al Wasl Road, Jumeirah 1, Dubai, United Arab Emirates, theSania Maskatiya store-within-a-store hosts all of the label’s collections, from pret to Luxury pret and offers bridals on order. Known for their signature aesthetics, Sania Maskatiya designs reflects a balance between elegance, comfort and practicality often taking imaginative inspiration from a unique interplay of colours, using imagery inspired by nature and her surroundings manifest across three main lines including prêt a porter, luxury wear and haute couture, for women of all ages.

Speaking about the further expansion of their brand’s outreach in Dubai, Creative Design Head Sania Maskatiya said:“We are delighted to have collaborated with Ensemble for the opening of our first store-within-a-store internationally in Dubai. We have been stocking at Ensemble even before we launched our inaugural store in Pakistan and appreciate their expertise and support in promoting our brand both locally and abroad. Our need for a broader international retail presence is primarily fueled by surging demand which we’ve experienced after participating in different exhibitions and fashion portals worldwide. This new endeavour is just the first phase of our international growth strategy.”

On the inception of Sania Maskatiya store within a store, Director of Ensemble Shezray Husain-Hasan said; “We at Ensemble are delighted at the launch of Sania Maskatiya at Ensemble. An integral part of the Ensemble family - Sania has stocked her creations at all our outlets and we look forward to this collaboration in the Middle East as a successful merger between commerce and creativity that will take Pakistani fashion on to greater heights!”

The team at Sania Maskatiya is led by creative design head Sania Maskatiya and Business Partner and Director Umair Tabani. Since its inception in 2010, the Sania Maskatiya label has grown to encompass 3 stores; 2 of which are located in prime shopping locations in Karachi and 1 in Lahore. Most recently, the brand showcased ‘Ara-ornament’ at the PFDC L’Oréal Paris Bridal Week and had its apparel featured on the cover of Cosmopolitan India’s latest issue where leading Indian media personality could be seen wearing a Sania Maskatiya ‘Sakura’ top as showcased at Lakmé Fashion Week 2014. Sania herself currently serves as a member of the Fashion Pakistan Council board and is a regular jury member for the Indus Valley School's final year graduating students’ thesis programmes

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