[KARACHI, 25th December 2014]: Daraz.pk, Pakistan's largest online shopping portal,
recently held its first ever blogger’s meet up at its headquarters at Dolmen Mall, Karachi.
The guests included bloggers Danish Mughal, Husnain
Minawala, Farhat Mehboob, Umair Mirza, Rabiyah Tungekar, Cyrus Variava and Daraius
Variava.
The exciting meet up was held to
bring together some of the most influential technology and fashion bloggers to
give them a tour of the head office of Daraz, and show them what it takes to
make a number one online shopping portal in Pakistan. The attendees were taken
on a round of the Daraz office while Mr Shamail Wasi, Manager Marketing Daraz.pk, addressed guests and told them some
interesting facts about the website.
It has been quite
an eventful year for Daraz. From being an online fashion store, the
website has now evolved into a full-fledged online shopping mall with the
addition of mobile phones, beauty products, and electronics on offer. As per Mr. Shamail, the next step for Daraz
now is to introduce groceries.
Some noteworthy
information that the bloggers were given during their interaction was that
besides the three major cities Islamabad, Lahore and Karachi, a huge chunk of
Daraz's
clientèle belongs
to smaller cities such as Ghotki,
owing to the unavailability of renowned brands there. The official phone application
for Daraz is also currently being developed and is expected to be out
soon.
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