[KARACHI, 25th December 2014]: Daraz.pk, Pakistan's largest online shopping portal, recently held its first ever blogger’s meet up at its headquarters at Dolmen Mall, Karachi. The guests included bloggers Danish Mughal, Husnain Minawala, Farhat Mehboob, Umair Mirza, Rabiyah Tungekar, Cyrus Variava and Daraius Variava.
The exciting meet up was held to bring together some of the most influential technology and fashion bloggers to give them a tour of the head office of Daraz, and show them what it takes to make a number one online shopping portal in Pakistan. The attendees were taken on a round of the Daraz office while Mr Shamail Wasi, Manager Marketing Daraz.pk, addressed guests and told them some interesting facts about the website.
It has been quite an eventful year for Daraz. From being an online fashion store, the website has now evolved into a full-fledged online shopping mall with the addition of mobile phones, beauty products, and electronics on offer. As per Mr. Shamail, the next step for Daraz now is to introduce groceries.
Some noteworthy information that the bloggers were given during their interaction was that besides the three major cities Islamabad, Lahore and Karachi, a huge chunk of Daraz's
clientèle belongs to smaller cities such as Ghotki, owing to the unavailability of renowned brands there. The official phone application for Daraz is also currently being developed and is expected to be out soon.
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