December 10, 2014

Kidswear brand Hopscotch introduces new Winter Collection with exclusive styling by couturier Kamiar Rokni


[LAHORE: 04 December 2014]: Following the successful launch of Hopscotch’s Fall/Eid collection and the new stores at Fortress Square Mall, Lahore and Safa Gold Mall, Islamabad, Hopscotch is proud to announce the launch of its even more stylish and colorful Winter Collection 2014, designed to keep your kids warm as the weather turns colder. Acclaimed couturier Kamiar Rokni lent his expertise in creating dynamic looks and styling the unique photo-shoot for the brand’s Winter Collection.

Building on their philosophy of childhood wonder and discovery, Hopscotch’s new Winter Collection 2014 explores dinosaurs, space, art and carnivals this winter and complements these fun themes with joyful colors, classic solids, stripes and tweeds. The collection features a full array of winter wear including toasty sweaters, fur lined jackets, adorable scarves and gloves, and stylish shoes. Hopscotch offers clothes that are functional yet fashionable - adorned with appliques, sequins and bold graphics, with a vision to provide trendy yet comfortable wardrobe for your little ones. The apparel has been accompanied with fun accessories like glitter shoes and over-sized hair bands can be layered with basics to give that final touch to your little one’s fashion statement .

Speaking about the new Winter Collection 2014, co-founders Harris Syed and Romana Abdullah said, “This winter our themes are dinosaurs, carnivals, art and vehicles, to layer with these, we have classic winter staples - stripes, tweed, corduroys, warm sweaters and stylish jackets. It's a fun and vibrant collection. At Hopscotch we seek to set new standards in how kidswear is designed, produced and ultimately retailed in Pakistan and internationally” 

Speaking about collaborating with Hopscotch for the upcoming photoshoot campaign “Wondrous Winter”, Kamiar Rokni said, “Hopscotch is creating a diverse range of well-produced clothing and collaborating with them to style children's clothes was a novel opportunity for me. My mission was to create an international cool look fit for hopscotch and flex some creative muscle in the process. It’s always good to try something new and it’s fun to collaborate with friends”. 

Hopscotch is the brainchild of entrepreneurial couple and duo, Romana Abdullah and Harris Syed, who wanted to create a clothing brand that both kids and their parents would love. With clothes and accessories for boys and girls from 0-8 years the children’s fashion brand is inspired by the color, joy and wonder of childhood. Hopscotch brings its philosophy of embracing joy and fun, to kids’ clothing and accessories. Hopscotch is not only about the childhood game that was played with friends in the cemented driveway after school, it is about capturing the vibrancy, the playfulness, the unpretentiousness of a child’s life in a brand that we would love our kids to wear.​"​
Hopscotch is currently retailed through five standalone stores in Lahore and Islamabad: At the Gulberg Galleria Mall, Shop # 1, 18, Main Boulevard, Gulberg III, DHA’s Z Block Commercial Area, Building #335, Phase 3, Shop # LG 27, Fortress Square Mall, Fortress Stadium, Lahore Cantt and in shop # 11 Third floor F-7 Jinnah Super, Safa Mall Islamabad. Hopscotch is coming soon at Shop # T 7,8&9 3rd Floor Al-Fatah Mall Gulberg, Lahore and PWD Islamabad.

For more information on the brand, please log on the official page for details: www.facebook.com/ILOVEHOPSCOTCH or visit Hopscotch online store at www.ilovehopscotch.com

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