December 9, 2014

Sapphire Launches Its First Flagship Store With Khadijah Shah On The Helm!

Dolmen twinkled with fashion starlets and enthusiasts as Sapphire Group launched their début Ready-to-Wear brand, and flagship Karachi store, in collaboration with Khadijah Shah. Introducing Sapphire- a high in quality fashion brand- brought its product line to customers in affordable prices.

Sapphire Launch at Dolmen Mall, Clifton, Karachi On December 5th 2014
'Sapphire' is a collaborative venture between Pakistan's leading manufacturers of high quality textile products, the Sapphire Group, and fashion designer Khadijah Shah of Élan, taking the role of Creative Director for Sapphire. 

The energy at the launch was charged with excitement as the event began with a fashion presentation showcasing a selection Sapphire's seasonal designs featuring models: Amna Babar, Hira Tareen, Fia, Sana Ansari and Fauzia Aman,

Customers crowded around the colourful line of clothes at the Sapphire store. The fashion line is a transfusion of rich culture and heritage of the East. Sapphire's début winter fabric collection reflects an eclectic bohemian spirit through vivid designs and bold embroideries.

With price range starting from PKR 2,200, the Sapphire team drew on their shared passion for art, block-print vintage floral patterns and chinoiserie to compose prints and embroideries.Using 100% pure fabrics, the collection comes in over 50 distinct designs in 2 colour ways and a diverse colour palette.

The Sapphire launch was glittering with special attendance by numerous fashion stalwarts, celebrities and media personalities.

Fashion icons, celebrities and media personalities present at the Sapphire launch.
On the collaboration and Sapphire store launch, Nabeel Abdullah, Director of Sapphire said, "With Sapphire Group's manufacturing strength and Khadijah Shah's beautiful design aesthetics, we hope to set a new standard in Pakistan's fashion industry."
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