December 29, 2014


The purpose built outlet “House of Shamaeel Ansari” will cater toall segments, from bridal couture and Ready-to-Wear cotton to evening and semi-formal wear.

Karachi, 24th December 2014: Shamaeel Ansari, Pakistan’s leading fashion power house, is opening its first retail outlet “House of Shamaeel Ansari” in Karachi’s DHA area on 28thDecember 2014.The purpose-built outlet will cater to both order-based bridal and couture, as well as Ready-to-Wear cotton, evening, and semi-formal wear.

House of Shamaeel Ansari has been designed to showcase each line to its full glory. The dressing rooms are going to be thematic and named after famous Sub-Continental women: Noor Jehan, Hoorum Sultan, and Mumtaz Mehal. Since these women are associated with luxury, exclusivity and opulence, House of Shamaeel Ansari wants its customer to have a regal experience. The launch of the outlet will be attended by the who’s who of the fashion industry, including socialites, business personas, journalists, bloggers and fashion netizens.
In today’s world of mall culture, The House of Shamaeel Ansari stands apart by offering individual attention to its each client, and by appreciating and enhancing the special style in every woman which is synonymous with 
Shamaeel Ansari’s brand philosophy.

Sharing her excitement on the opening, the renowned fashion designer and CEO of the brand Shamaeel Ansari said: “I am very excited and enthusiastic about the plans we have for the outlet. This outlet, House of Shamaeel Ansari, will be my way of saying ‘thank you’ for 27 years of love and support to my customer, to the industry, and above all to all fashionistas.”

Along with the launch of the outlet, House of Shamaeel Ansari , the legendary designer will introduce the privileged services and promotions for its loyal customer-base.
Shamaeel is well known for her signature jewel tone jackets, opulent over coats, slim pants, elegantly cut shifts with a majestic mélange of threads, appliqué, sequins, color and prints infused with delicate femininity. She is one of those fashion designers who plays and blends her fascinating creativity with realism of culture, heritage, and modern fashion. She started in 1987 with her fluttering imagination and fashion aesthetics of supreme grandeur, and has since earned not only domestic success, but also international acclaim.

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