
Hosted by Anoushey Ashraf, The event was
opened with speeches from Umer Mansha, CEO Nishat Mills Ltd., Honouree
Consulate General of Austria, Sarmad Amin, followed by a Swarovski Jewellery
and Accessories showcase. The event concluded with a display of fireworks and
sky lanterns followed by dinner. Makeup and Styling for the Swarovski showcase
was done by the creative team at Nabila – NPRO, show choreography by designer
Fahad Hussayn, Event Management by J&S and Public Relations by Lotus
PR.
Indeed Swarovski mixes light, sparkle, and
glamour to create its signature style that is instantly covetable. A brand
synonymous with modernity, Swarovski caters for today’s multifaceted woman who
always wants to look her best at any given moment. The Fall/Winter 2014/15
collection consisted of Crystal Dust Bracelet, Blossom Bangle, Backlight and
Buzz Necklace, phone covers as well as accessories for men.
To launch the distribution of its consumer
goods in Pakistan, Swarovski has partnered with leading textile concern Nishat Linen
and will open the first of its 5 shop-in-shops later in 2014 followed by a very
first solo standalone outlet in 2015.

On Swarovski and Nishat Group partnership,
Naz Mansha CEO of Nishat Linen has said “We
are pleased to collaborate with Swarovski, the global leading manufacturer of cut crystals. Through this unique
partnership we endeavour to provide the modern Pakistani woman with premium jewelry
made for everyday wear. We feel that this partnership will definitely raise the
benchmark for fashion excellence in Pakistan!”
The opening of shop-in-shops and new
boutiques will be concentrated in Karachi, Lahore and Islamabad.
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