[Pakistan 04 December
2014]:
After the launch of their first international store-within-a-store at Ensemble
Dubai, the coveted House of Sania Maskatiya is pleased to announce an exciting
collaboration with one of Pakistan’s leading manufacturers of premium textile
products, Alkaram for 2015 and 2016.
For
the collaboration, Sania Maskatiya and Alkaram will be introducing a diverse
range of new collections for Spring/Summer, Lawn and Autumn/Winter seasons, in
addition to introducing an exclusive ready to wear capsule collection every month.
The collaboration is a manifestation of Sania Maskatiya’s and Alkaram’s commitment
to provide their discerning patrons with premium quality designs and fabrics at
affordable prices.
On
the collaboration with Sania Maskatiya, Abid Umer CEO Alkaram Studio, said: “The team at Alkaram is proud to announce
our new association with renowned designer, Sania Maskatiya. Through the
collaboration, we endeavour to merge Sania Maskatiya’s contemporary design
aesthetics with our premium textiles and fabrics to provide a unique fashion
experience to the Pakistani consumer. We look forward to working with Sania
Maskatiya on our new exclusive Ready To Wear lines for Alkaram Studio.”
On
her association with Alkaram, fashion designer Sania Maskatiya said: “We have had a great 2014 and are delighted
to end the year with the announcement of our upcoming collaboration with
Alkaram. It’s a very exciting opportunity for our brand to work with one of
Pakistan’s leading textile houses and we look forward to synergising our mutual
strengths to the benefit of Pakistani fashionistas nationwide. Through this
partnership, we look forward to enhancing the accessibility of the Sania
Maskatiya brand even further!”
The
team at Sania Maskatiya is led by creative design head Sania Maskatiya and
Business Partner and Director Umair Tabani. Since its inception in 2010, the
Sania Maskatiya label has grown to encompass 4stores; 2 of which are located in
prime shopping locations in Karachi and 1 in Lahore and most recently a store
within a store in Dubai. The brand also showcased ‘Ara-ornament’ at the PFDC
L’Oréal Paris Bridal Week and had its apparel featured on the cover of
Cosmopolitan India’s latest issue where a leading Indian media personality
could be seen wearing a Sania Maskatiya ‘Sakura’ top as showcased at Lakmé
Fashion Week 2014. Sania herself currently serves as a member of the Fashion
Pakistan Council board and is also appointed as a member of the Executive
Committee for the Indus Valley School of Art and Architecture.
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