December 16, 2014

UMSHA by Uzma Babar set to showcase “Shehnai” at Telenor Bridal Couture Week 2014

[Karachi: 9thDecember 2014] UMSHA by Uzma Babar, specializing in pret, luxury couture, and bridals, is all set to showcase the renowned label’s latest collection “Shehnai” on 12th December, 2014 at theTelenor Bridal Couture Week, scheduled to take place from December 11 to 13, 2014 in Lahore.
This collection to be showcased at the Telenor Bridal Couture Week, Shehnai, consists of beautiful shararas, ghararas, farshi ghararas, based on luxe fabrics including silks, crepes, chiffons, charmeuse silk and net. Great emphasis has been given to the applying advanced techniques with intricate hand embroidery meshed with kora, dabka and crystals on rich fabrics. 

Speaking about her participation at the Telenor Bridal Couture Week, designer Uzma Babar said, “We are pleased to be a part of BCW for the last four seasons, and it is very heartening to see that bridal wear designers are provided such a platform to showcase their talent. With an emerging market such as Pakistan’s, fashion platforms such as BCW play a significant role in establishing our fashion industry within and outside the country.”

Founded by Uzma Babar in 2010, UMSHA by Uzma Babar specializes in luxury and bridal couture with a cultural touch. UMSHA’s apparels cater to the need of women who desire modernity whilst staying true to the cultural inheritance. “Modern art pieces painted with a traditional brush” as Uzma likes to call her creations.

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