January 4, 2015


Karachi, 29 December 2014: Shamaeel Ansari, Pakistan’s leading fashion power house, has launched its first retail outlet “House of Shamaeel” in Karachi's DHA area in a simple but impressive gathering attended by the who’s who of the fashion industry, socialites, business personas, journalists, bloggers and fashion netizens. 

The purpose-built outlet House of Shamaeel, has been designed by young and energetic architect Ali Asghar Alvi. It will be catering to order-based bridal and couture, side by side with the Ready-to-Wear cotton, evening, and semi-formal clothing showcased in specific area for each line to its full glory. The thematic dressing rooms are named after famous and powerful queens of their time that includes Noor Jehan, Hoorum Sultan, and Mumtaz Mehal. Since these women are associated with luxury, exclusivity and opulence, House of Shamaeel wants its customer to have a regal experience.

Commenting on the occasion, Cultural Advisor to Chief Minister Sindh, Sharmila Farooqui said, “It is a must to visit for all those who really want to experience trends with quality, Shamaeel Ansari is an industry icon with 27 years of experience and is known for crafting glamorous outfits in the most creative ways.”

In today’s world of mall culture, The House of Shamaeel Ansari stands apart by offering individual attention to each client, and enhancing the special style in every woman, which is synonymous with Shamaeel Ansari’s brand philosophy. The launch was specifically hosted by Mahira Abbassi, and the make-up was done by Nabila’s. Hum TV was the exclusive media partner and did the live streaming of the launch.

Sharing her excitement on the opening, the renowned fashion designer and CEO of the brand Shamaeel Ansari said: “I am very excited and enthusiastic about the plans we have for the outlet. This outlet, House of Shamaeel Ansari, will be my way of saying ‘thank you’ for 27 years of love and support to my customer, to the industry, and above all to all fashionistas.”

Shamaeel Ansari is known for her signature jewel tone jackets, opulent over coats, slim pants, elegantly cut shifts with a majestic mélange of threads, appliqué, sequins, colour and prints infused with delicate femininity. She is one of those fashion designers who plays and blends her fascinating creativity with realism of culture, heritage, and modern fashion. She started in 1987 with her fluttering imagination and fashion aesthetics of supreme grandeur, and has since earned not only domestic success, but also international acclaim.

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