The new line will predominately comprise of digitally printed lawn and silk kurtis, created specifically to appeal to a younger, fun loving audience. This is the first time that the brand will be offering the signature HSY aesthetic at a price range that appeals to the masses without comprising on the premium quality that patrons have grown to expect from HSY.
Speaking at the launch of the new line, HSY said “We are very excited at the launch of this new line. After the launch of our first prêt store last year, “HSY Limited” is an extension of our commitment to give something back to our patrons and make the brand HSY more accessible to the masses. During my last two decades in the fashion industry of the country, I have met many people who follow HSY but aren’t able to own a HSY outfit. I want to make those people part of the HSY family by offering them HSY with same quality and aesthetic but at a more appealing price tag”.
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