The Pakistan Fashion Design Council [PFDC] in collaboration
with L’Oréal Paris, the world’s leading beauty brand, is set to present PFDC L’Oréal Paris Bridal Week [#PLBW18] which will officially
commence on 4th September 2018, marking the eighth consecutive year
of the bridal couture platform.
This year at #PLBW18, the PFDC welcomes a mix of
established and contemporary designers within an enlarged scope of the bridal
platform introduced last year, following two distinct set of shows.
To this end, the PFDC presents a set
of collections in the evening segment from a diversity of
mainstream luxury bridal ateliers including 4 solo shows
along with a series of grouped/duo shows. The designers set to
showcase solo are Faraz Manan, Saira*Shakira, Nida Azwer and Ali Xeeshan
along with collections from HSY, Hussain Rehar, Jeem by Hamza Bokhari,
Misha Lakhani, Nickie n’ Nina, Nomi Ansari, Republic
and The House of Kamiar Rokni. Further, new bridal
designers being introduced by the PFDC this year in the luxury
evening segment are: Rema & Shehrbano, Zainab Salman and designer
Hira Ali whose show has been sponsored by the PFDC, in continuation of their
consistent efforts to guide and mentor new design houses.
In the early evening, the PFDC
brings to fashion week bridal and trousseau shows from popular, commercially
acclaimed brands including Ahmad Bilal, Ahmed Sultan, IVY, Rici Melion and Sara
Rohale Asghar, alongside upcoming designers FAS, Mehroze Khan and Tabya Khan.
Sehyr
Saigol, Chairperson of the PFDC, has said: “With each fashion week, we strive to create highly anticipated trends,
concepts and talent in the industry all the while maintaining our authenticity
and driving the credibility of fashion in Pakistan forward. Ensuring the
integrity of our platforms, we consistently aim to embody the latest
innovations in the fashion world each season with a spirit of continuous evolution.
I am particularly happy to reveal the exciting line-up of this year which
promotes an eclectic mix of designers. In the spirit of nurturing emerging
talent, the PFDC is also delighted to be a patron of the work of promising
young designer Hira Ali, sponsoring her show this year. As with every PLBW, we
are delighted to build on our partnership with the world’s most important force
in beauty, L’Oréal Paris. With our Beauty Meets Fashion platform, we aim to
collaboratively establish the regions’ fashion and beauty looks for 2018-2019.”
Musharaf
Hai, Managing Director L’Oréal Pakistan, has said: “Bringing the latest developments and innovations continuously to the
forefront of the world of beauty and fashion, the PFDC and L’Oréal
collaboration grows stronger each year – now celebrating 8 years of partnership.
The synergy to empower Women is created by the Beauty métier of L’Oréal; the world’s
leading beauty company, combined with PFDC representing numero Uno in the
business of Fashion. Being true to our global initiative of “Beauty for All”,
we believe in not just calling the trends, but also bringing sustainability,
diversity and inclusiveness to the realm of Beauty.”
In
continuation of the #BeautyMeetsFashion platform each season, L’Oréal Paris
will also redefine both bridal makeup and hair trends for the season using
L’Oréal Paris Makeup and Hair Care products. The
participating bridal week hair and make-up styling team for PLBW 2018 will
be N-Pro/NGENTs.
The PFDC is
proud to continue their partnership with L’Oréal Paris as their title sponsor
while introducing J. as the official fragrance partner, Borjan as the official
footwear partner, Aquafina as the official beverage partner, Lays as the
official snacking partner, Careem as the official transport partner along with
Engine as an associate sponsor.
PFDC L’Oréal Paris
Bridal Week [#PLBW18] will be directed by Sadia Siddiqui with show production
by Production 021, Event Architecture by Production 021 and Restart,
N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The
House of Kamiar Rokni as the official spokesperson for the PFDC, digital
support by Red Communications, photography by Faisal Farooqui and the team at
Dragonfly, live-stream by AI Solutions, CityFM89 and Radio1 FM91 as the
official Radio Partners and security by PEL with
media management by Lotus Client Management & Public Relations.
For more information, logon to: http://www.pfdc.org/
and http://www.facebook.com/PFDCOfficial
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