[Karachi: 17th September 2018]
Khaadi, Pakistan’s premier fashion brand announced that it will donate rupees
30 million for the Diamer Basha and
Mohmand Dam Fund. The announcement was made during a fund raising ceremony at
the Governor House Karachi as part of Prime Minister, Imran Khan’s scheduled
visit. The donation amount was revealed following the August 14th
pledge of Khaadi’s contributing its Independence Day proceeds to a national
cause.
“We had said that have no
right on the money earned on August 14th as it belongs to our
homeland,” said Shamoon Sultan, Founder and CEO of
Khaadi, “Today we donated 30 million
rupees as a reflection of our commitment.”
Building on last year’s #MainBhiPakistanHoon tagline which
celebrated all-inclusiveness across Pakistan, the brand focused this year’s
Independence Day Campaign on giving back to Pakistan, thus changing the hashtag
to #HumBhiPakistanHain. Through a nationwide poll that crowd sourced
suggestions, customers had the autonomy to choose from 5 sectors vital for
national development, namely; water, health, education, sanitation, and
environment. Results revealed water to be a sector of utmost importance, given
the alarming situation the country is facing, pertaining to this scarce
resource.
About Khaadi:
Khaadi is Pakistan’s premier fast fashion and lifestyle brand. It
operates 46 stores, in 17 cities across Pakistan and 17 stores across UK and
the GCC. It offers a wide range of products from apparel for women, men and
kids to home-textiles.
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