Afsaneh – A new name in traditional retail fashion, opens
its doors on the 8th of September in Lahore and 10th of September in
Multan. Their vision is to provide the customer with a unique aesthetic, and
designs rooted in tradition with a twist which are not often found in the
market. Their indigenous design philosophy is homage to the sub-continent and
diverse cultures that originate as our heritage.
Afsaneh team conceives the act of dressing oneself as an
effort to tell a story about one’s self - who you are, where you come from and
what’s your potential. Therefore, through their luxurious fabrics, brilliant
craftsmanship and impeccable prints they evoke a profound sense of
distinctiveness that is sure to captivate the heart of many.
Their debut unstitched collection, Sahib-e-Jamal is based
upon artisanal embroidery and indigenous fabrics that have always been the
heart of Pakistan’s textile region. Beautiful Mughalai bootis, Kashmiri
paisleys, lotus flowers and artisanal embroideries are a cornerstone of
Sahib-e-Jamal. The color palette is ideal for the upcoming festive season-from
nude beiges and tangerine oranges to bright pinks and seaweed green.
Traditional silhouettes like Anghrakhas, Kalidaars,chooridaars, gharara’s and
even crushed shararas all make an appearance in their pret collection- perfect
for festive occasions.
The Afsaneh woman is aligned with her cultural roots and
innate heritage. She has a flair for elegance, and her own sense of style that
mixes the old with the new effortlessly.
The Afsaneh team : “We believe in the superior quality of
our product, and our distinct
embellishments and unique design aesthetic places us a notch above the rest. Our
debut collection is a labour of love, and we hope our design philosophy will be
understood and welcomed by the consumer.”
For more information regarding Afsaneh, please visit: ¬¬
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