September 11, 2018

PFDC L’Oréal Paris Bridal Week 2018: Day-3 Journal

[Lahore: 6th September 2018]: The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented the third and final day of the eighth consecutive PFDC L’Oréal Paris Bridal Week 2018 – a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion, while fusing hair and makeup trends to create looks for the upcoming bridal season of 2018-2019. PFDC L’Oréal Paris Bridal Week 2018 highlighted the bridal collections of 24 designers that showcased the business of Pakistani bridal fashion, at Nishat Banquets, Lahore. This year at #PLBW18, the PFDC welcomed a mix of established and contemporary designers within an enlarged scope of the bridal platform introduced last year, following two distinct set of shows. To this end, the PFDC presented a set of collections in the evening segment from a diversity of mainstream luxury bridal ateliers. In the early evening, the PFDC brought to fashion week bridal and trousseau shows from popular, commercially acclaimed brands. The final day of #PLBW18 started with early evening grouped bridal showcases featuring Tabya Khan, Ahmad Sultan, Mehroze Saboor and IVY Couture. This was followed by evening bridal showcases featuring a solo show by Faraz Manan, a grouped bridal showcase featuring Nickie Nina, Hira Ali Studios as sponsored by the PFDC and Republic by Omar Farooq. The evening ended with a grand finale solo showcase by HSY, as summarized below. L’Oréal Paris Pakistan hosted the "Worth It" Experience — a nod to its historic “Because I’m Worth It” slogan — at the PFDC L’Oréal Paris Bridal Week for the first time ever. In continuation of the #BeautyMeetsFashion platform each season, L’Oréal Paris redefined both bridal makeup and hair trends for the season using L’Oréal Paris Makeup and Hair Care products. The participating bridal week hair and make-up styling team for PLBW 2018 was N-Pro/NGENTs. Sehyr Saigol, Chairperson of the PFDC, has said: “With each fashion week, we strive to create highly anticipated trends, concepts and talent in the industry all the while maintaining our authenticity and driving the credibility of fashion in Pakistan forward. Ensuring the integrity of our platforms, we consistently aim to embody the latest innovations in the fashion world each season with a spirit of continuous evolution. I am particularly happy to reveal the exciting line-up of this year which promotes an eclectic mix of designers. In the spirit of nurturing emerging talent, the PFDC is also delighted to be a patron of the work of promising young designer Hira Ali, sponsoring her show this year. As with every PLBW, we are delighted to build on our partnership with the world’s most important force in beauty, L’Oréal Paris. With our Beauty Meets Fashion platform, we aim to collaboratively establish the regions’ fashion and beauty looks for 2018-2019.” Musharaf Hai, Managing Director L’Oréal Pakistan, has said: “Bringing the latest developments and innovations continuously to the forefront of the world of beauty and fashion, the PFDC and L’Oréal collaboration grows stronger each year – now celebrating 8 years of partnership. The synergy to empower Women is created by the Beauty métier of L’Oréal; the world’s leading beauty company, combined with PFDC representing numero Uno in the business of Fashion. Being true to our global initiative of “Beauty for All”, we believe in not just calling the trends, but also bringing sustainability, diversity and inclusiveness to the realm of Beauty.” The PFDC is proud to continue their partnership with L’Oréal Paris as their title sponsor while introducing Samsung as their official technology partner, J. as the official fragrance partner, Borjan as the official footwear partner, Aquafina as the official beverage partner, Lays as the official snacking partner, Careem as the official transport partner along with Engine as an associate sponsor. PFDC L’Oréal Paris Bridal Week [#PLBW18] was directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021 and Restart, N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, CityFM89 and Radio1 FM91 as the official Radio Partners, Hum TV as the official TV Media partner and security by PEL with media management by Lotus Client Management & Public Relations. EARLY EVENING GROUPED BRIDAL SHOWCASE Tabya Khan Day-2 of PFDC L’Oréal Paris Bridal Week 2018 early evening grouped bridal showcases was opened by Tabya Khan with her bridal collection ‘Jasmin’. The collection takes its inspiration from Chinese Art Deco. Based in shades of pink, the collection used luxury fabrics such as organza, nets and tissue. Film and TV actress Sarwat Gillani participated in the designer’s showcase as a celebrity showstopper. Ahmad Sultan Ahmed Sultan showcased his “Nazrana-e-Ishq" collection at PFDC L’Oréal Paris Bridal Week. The collection draws its inspiration from the pure feeling of falling in love. The color palette is based in bright and bold colours with shades of red and gold. Set in rich luxurious materials such as chiffons, nets, organza, kimkhab, kundun zair, silks and jamawars the collection aims to reinvent classic silhouettes with a modern twist by making use of traditional embroideries with modern 3D work. The showcase also featured menswear pieces. TV actress Aiman Khan participated in the designer’s showcase as a celebrity showstopper. “On my voyage in the fashion world, my experience at PFDC L'Oréal Paris Bridal Week left me addicted to the immense world of aesthetic experience its opened for me. Being a part of it this year, sends a wave of electric enthusiasm to my creative passion for inhaling the sophisticated aesthetic, quality and excellence to be exuded at the platform as established by PFDC L’Oréal Paris Bridal Week.” said Ahmad Sultan Mehroze Saboor Mehroze Saboor made his ramp debut at PFDC L’Oréal Paris Bridal Week 2018 with his collection titled ‘The Garden of Earthy Delights’. Inspired from the memory of biblical Garden of Eden, to the gardens providing the scenario for the pursuit of earthly loves, this collection embraces the symbolic meanings of the renaissance with its sacred stories and the folklore of romance surrounded by roses with garden pinks and carnations. The collection is constructed with various types of silks, Japanese crepe with silhouettes designed by keeping in mind the clothing styles of Renaissance such as cloaks, capes, structured jackets and interesting variations of asymmetrical cutlines. Embellishment includes various techniques of thread work with cross stitches, French knots and an amalgamation of sequin and bead work. With a colour palette which is a mix of Prussian blue, Rose pink, Jade green, Sepia gold, Garnet and a poetic blend of rose and black, ‘The Garden of Earthy Delights’ combines flowy and clean structured silhouettes. “I am utterly humbled to be recognized by prestigious PFDC and very hopeful that my selection would bring more diversity to PFDC L’Oréal Paris Bridal Week.” said Mehroze Saboor IVY Couture IVY Couture showcased their AW bridal Collection 2018 at PFDC L’Oréal Paris Bridal Week. The collection draws its inspiration from art deco movement. Based in a vivid color scheme the collection featured geometric shapes. The silhouettes for the collection have been modernized and yet the old world charm was reflected through the signature handcrafted techniques. Musicians Jimmy Khan, Lucky Ji and Naghma performed their hit song ‘Baalkada’ for the show and film and TV actress Mawra Hocane walked the ramp as a celebrity showstopper. EVENING BRIDAL SHOWCASES SOLO BRIDAL SHOWCASE Faraz Manan The evening bridal showcase was opened by a solo show featuring Faraz Manan who showcased his bridal collection ‘AlHambra’ collection at PFDC L’Oréal Paris Bridal Week. In collaboration with Shazia Deen of Neemar for jewellery pieces, the collection is an amalgamation of East and the West and takes its inspiration from the majestic beauty of Granada and the spectacular fortress built by the Nasrid dynasty in the 13th century in Europe. Staying true to designer’s signature style, the collection featured forty pieces including select menswear pieces. For the collection European fabrics such as organza, nets have been fused with rich jamawars from the East. The color palette for the collection is also signature designer colors including blush, sandstone, terra cotta, jewel tones mainly inspired by the colors and architecture of Alhambra itself. The silhouettes for the collection are more structured and tailored reflecting the grandeur of Arabia and modesty of Arab Culture. L’Orel Paris Local Spokesperson and supermodel Mehreen Syed walked the ramp as a celebrity showstopper. “I’m super excited to be showcasing again in my city with my fashion fraternity in a solo show at the platform of PFDC L’Oréal Paris Bridal Week.” said Faraz Manan GROUPED BRIDAL SHOWCASE Nickie Nina Nickie Nina showcased her bridal collection ‘Noor Mahal’ collection at PFDC L’Oréal Paris Bridal Week. In the collection, chunri and block prints have been delicately worked with intricate imagery from Southern Punjab. Hira Ali Studios Hira Ali Studios showcased her debut bridal collection ‘Snap Trapped’ at PFDC L’Oréal Paris Bridal Week. The collection is an ode to modern day youth culture. Celebrating individuality that inspires and women who break stereotypes - is at the core of each Hira Ali piece. The collection is a celebration of women who have broken the chains of being trapped by the pressures of social media and are not afraid to live life without a filter. These young wild spirits refuse to be shackled by invisible burdens that take away from individuality. The color palette for the collection is based in vibrant hues while the silhouettes comprise of traditional pieces with modern utility to add a contemporary twist. Republic by Omar Farooq Republic by Omar Farooq showcased the bridal collection ‘Hunar’ at PFDC L’Oréal Paris Bridal Week. The collection is inspired by the eclectic ancient art and architecture of the subcontinent and aims to bring the intricate detailing and unique artistry of the Mughal era to life. Based on the beauty of Rajasthan and pre-colonial subcontinent it pays homage to the foundation of our heritage, craft and love for beauty and art. The entire collection is put together through classic silhouettes in a range of subdued pastel shades. ‘Hunar’ explores the use of a variety of crafts and intricate workmanship brought to light by the subcontinental legacy. Looking at art and architecture from the past, floral elements combine with an array of historic symbolisms that reflect life and beauty. The collection celebrates the confident, classic man- one who appreciates art and history as much as he appreciates fashion and beauty. L’Oréal Paris Pakistan champion women with their mantra “Because We’re Worth It” at the 8th PFDC L’Oréal Paris Bridal Week with local spokespersons Mahira Khan and Mehreen Syed "Worth It" experience The world’s number 1 beauty brand L’Oréal Paris brought to the PFDC L’Oréal Paris Bridal Week ramp the "Worth It" experience — a nod to its historic “Because We’re Worth It” mantra — at the 2018 PFDC L’Oréal Paris Bridal Week (PLBW’18). The "Worth It Show" was introduced earlier this year by L’Oréal Paris at the Cannes International Film Festival 2018, and was broadcast live globally. Through its unique public agora, L’Oréal Paris opened up a conversation about and on women empowerment; a powerful moment during the Cannes International Film Festival to bring women’s voices to all and to unveil the woman behind the actresses, with their stories, their triumphs and their obstacles on the way to feeling “worth it”. L’Oréal Paris introduced a flavour of this ethos at the PLBW’18 with local L’Oréal Paris Spokespersons Mahira Khan and Mehreen Syed, who captivated and moved audiences with their stories, journey and road to women empowerment in Pakistan. Speaking at the show, L’Oréal Paris Hair Care spokesperson Mahira Khan said: “I strongly believe that empowering women with better education, being sensitive towards their wellbeing, health, happiness, ensuring equal opportunities and respecting their rights will go a long way in transforming Pakistan. Here’s to all women knowing that they truly are worth it!” Supermodel and L’Oréal Paris Spokesperson Mehreen Syed said: “I feel lucky in life to be associated with a brand like L’Oréal which genuinely believes in empowering women worldwide to feel confident to control their own lives through education, employment and economic uplift. This year’s ‘Beauty For A Better Life’ program will enable 500 women from underprivileged socio-economic background including women who are challenged by physical disabilities to gain free of cost beauty training, provide employment opportunities and regain their self-esteem. Speaking on the occasion, L’Oréal Pakistan's Managing Director, Musharaf Hai said: “L’Oréal believes in universal values of beauty - hence every woman is Worth It. 2018 marked a historic moment of L’Oréal Pakistan’s first entry into Cannes Film Festival with our Hair Care Spokesperson Mahira Khan. With Mehreen Syed, our “Beauty For A Better Life” program is growing in Pakistan and will enable 500 women to get free of cost training and ability to secure employment in the beauty sector this year. We are delighted to collaborate with Mahira Khan and Mehreen Syed, as they are truly active champions for women empowerment in our L’Oréal Paris family.” L’Oréal Paris has been present in Pakistan since 2009. Its spokespersons are passionate and talented individuals who are the icons of arts, fashion and beauty. The exceptional careers and charismatic personality of L’Oréal’s ambassadors resonate in the brand’s motto “Because We’re Worth It”, a truly universal message of empowering beauty for decades. SOLO FINALE BRIDAL SHOWCASE HSY Pakistan’s iconic couturier HSY staged the powerful grand finale of the 8th edition of PFDC L'Oréal Paris Bridal Week 2018 with the brand’s new A/W Bridal couture collection titled “Zmarei” or ‘lioness’ in Pashto. With ‘Zmarei’, HSY paid tribute to the powerful, modern woman of today; the new, the fearless and dynamic generation of strong women. The collection also celebrated the beauty of diversity in all women. For ‘Zmarei’ and under the aegis of the HSY Mentorship Programme (HMP) HSY collaborated with 35 young creative professionals across universities, colleges and those freelancing with each person assessed and mentored by Hassan Sheheryar Yasin. These individuals come from varied background, embracing what the collection itself stands for: the beauty in diversity. A collection based in making bridal couture more accessible and affordable, the ‘Zmarei’ collection channeled swirling hemlines, gold edgings, delicate paisley motifs with detailed design. It projects silhouettes of flowing organza, draped watercolor silks, structured raw silk and rich velvet textures. All motifs and accessories for the collection were all made in Pakistan by Team HSY using local materials and artisans. Indie-folk band Khumariyaan performed live during the bridal ramp showcase. For more information, logon to: http://www.pfdc.org/ and http://www.facebook.com/PFDCOfficial or follow PFDC on twitter: https://twitter.com/PFDCOfficial and Instagram: https://instagram.com/PFDCOfficial

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