October 8, 2018

¬¬¬¬¬Coke Studio releases the seventh episode from Season 11 titled ‘SAHIL’

Episode Seven features Shuja Haider, Abrar Ul Haq, Aima Baig, Khumariyaan and Abida Parveen.

[Lahore, 5th October 2018],
Coke Studio proudly released the seventh episode from its landmark Season 11 titled ‘SAHIL’ featuring “Jind Mahiya” by Shuja Haider, “Ballay Ballay” by Abrar Ul Haq and Aima Baig, “Ya Qurban” by Khumariyaan and “Balaghal Ula Be Kamalihi” by Abida Parveen. Produced by Zohaib Kazi and Ali Hamza, episode seven of Coke Studio’s eleventh chapter will be aired on all major television channels, radio stations and will be available online at www.cokestudio.com.pk.

Shuja Haider’s “Jind Mahiya” is an experimental rhapsody that embodies an exotic and groovy pulse throughout the track. Shuja’s unabashed love for trying new things without failure is what makes his catalogue a musical delight. Against a backdrop of witty and spirited lyrics, the Middle Eastern inspired beats hold a magical inventiveness that brings this choppy and fresh track under the spotlight. With staccato and minimalistic instrumentation, Jind Mahiya” presents itself as a wonderfully novel musical piece.
What makes “Ballay Ballay” the ultimate wedding jam is Abrar Ul Haq’s signature powerhouse persona coupled with Aima Baig’s joyful musings. A Punjabi mash-up of the songs by Abrar, the track has been masterfully entwined by the house band featuring a strong groove improvised around festivity and celebration. With the wedding season just around the corner, “Ballay Ballay” is all set to become a festive anthem of elation and jubilation.
“Ya Qurban” rightfully demands the listener’s attention as Khumariyaan transcends traditional composition to improvise within the sonic space and create a vibrant sound. Farhan’s Rubab in conversation with Shiraz’s percussions assembles a distinctive beat to produce a splendid rhythmic pattern. Babar Khanna’s dholak and the groovy bass by Mannu (Kamran Zafar) further enhance the kaleidoscopic soundscape of this track that is sure to make you swing in trance.
The splendour of “Balaghal Ula Be Kamalihi” is evident by the timelessness of the holy kalaams and the magnificence of music maestro, Abida Parveen. A graceful union of multiple kalaams, the track illuminates Prophet’s (S.A.W) glory as he ascends to Miraj. The house band really shines through as they build up to the final energized crescendo with grace and poise. “Balaghal Ula Be Kamalihi” is a subtle and minimalistic composition that creates an environment of spiritual awareness, leaving one overwhelmed and in awe.
For more information, log on to www.cokestudio.com.pk or facebook.com/cokestudio and look for the hashtag #CokeStudio11 to follow the Coke Studio journey.
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About the Company:
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

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