Pakistan’s premium heritage brand ABBAS CARPETS celebrated 40 years of weaving
bespoke masterpieces, further introducing their new brand, ABBAS HOME at their design studio in Lahore.
A multi-generational family led
brand spanning four decades, ABBAS
CARPETS embodies the rich heritage of traditional and contemporary worlds, crafting
timeless works of art with its artisans embodying a generational legacy of the
craft of weaving.
Bringing their passion and
meticulous attention to quality to a new dimension, Creative Director Haider
Abbas Mirza and Marketing Director Ahmad Abbas Mirza introduce ABBAS HOME; design-diverse contemporary
home-décor products including sofas, armchairs, coffee tables, side tables,
consoles, dining tables, ottomans, chandeliers, lamps, mirrors, cushions and
home accessories.
In
attendance at the launch event were fashion designers Faraz Manan, Maheen
Kardar, Mahgul Rashid, Rana Noman, Khadijah Shah, Kamiar Rokni, Zainab Salman,
Sana Yasir, Deena Rehman, Arjumand Amin and Maheen Taseer, interior designers
Kamran Sheikh and Omer Nabi, international musician and dj Victorien, film
actor and musician Ali Zafar, musician Jimmy Khan, sports anchor and journalist
Zainab Abbas and media personality. The event was managed by Zareen &
Shazreh Khalid Events.
Indeed, some of the world’s leading
international celebrities have embellished their homes with Abbas Carpets such
as Hollywood Actor Jude Law, Grammy Award Winning Artist Taylor Swift, Iconic
Musician and Nobel Prize Winner Bob Dylan, Media Mogul Rupert Murdoch, American
Fashion Designer Betsey Johnson, Former World Boxing Champion Amir Khan and
Bollywood and Pakistani Film Personalities Fawad Khan and Mahira Khan to name a
few. Recently, one of the products from Abbas Carpets was also featured in
season 3, episode 6 of the famous Netflix & Marvel show Daredevil.
Credited as a pioneer in organized
manufacturing not just in Pakistan, but the world over, today, the brands
products can be found on principal floors across the globe, including
Bloomingdales, Safavieh, and ABC Carpet & Home to name few.
Speaking about new home-line, Ahmad
Abbas Mirza Creative Head, Abbas Corporation (parent company of ABBAS CARPETS & ABBAS HOME) said “Being ahead of the
curve is a perpetual struggle; it requires innovation, a think-out-of-the-box
approach, as well as an unrelenting need for change – all the time. It took
years of research, as well as multiple trips abroad, to get acquainted with
some of the most prestigious sources of home-décor products. Given that a
handmade carpet almost always ties an entire room together, we wanted our
home-décor collection to provide a similar experience – a seamless product
ahead of its time”.
Founded in the 1970s, ABBAS CARPETS believes in a sense of
contemporary, timeless luxury that can withstand the ages. Their intricate
designs are a merge of classical and modern, all the while maintaining great
practicality. From majestic hues to vibrant accents to elaborate patterns and
fusions of color, ABBAS CARPETS has
taken the contemporary and fused it elegantly with today’s consideration of
modern palettes of home décor.
ABBAS HOME’s
latest collection will be available for patrons from 16th November
2018 and onwards.
For further information about ABBAS CARPETS and ABBAS HOME, please
visit:
www.abbascarpets.com