Levi’s® Live round 2 held its debut live session in Lahore
at Riot Studios. Levi’s® Live stayed true to its philosophy of promoting rising
talents and providing them a platform to showcase their music. Since 2016, the
platform has stayed true to its essence of reviving live music in the nation.
Levi’s® Live has showcased the diversity of talent that can be found in
Pakistan and continues to promote the young musicians of the country by
bringing them to center stage and have them perform in front of a live
audience,
Levi’s® has partnered with Riot Studios: the premier space
for recording music, films and post production in Lahore, where some of the
country’s top musicians, music videos and films have been produced over the
last decade.
The debut session of the Levi’s® Live round 2 was headlined
by Abdullah Qureshi and featured Anna Salman with her All Girl Band. Abdullah
Qureshi’s latest music video “Gaai Aasmaan” was also screened during the
session which has been produced and directed by Farhad Humayun of Riot Studios
for Levi’s® Live round 2. The evening was the sound of the next generation of
musicians who will be taking the music industry forward.
With his diversity of vocals, talent and countless live
performances behind him, Abdullah Qureshi has been slowly and steadily rising
in the music industry of Pakistan. He started singing at the tender age of
three and started playing the guitar at thirteen. The self-taught Islamabad
based musician began his journey in the field of music professionally almost a
decade ago, when he started performing with underground bands in Islamabad. In
2010, he branched out on his own with his band members who had been performing
with him since his early school days.

The show itself was a master class of lights, sound and
general ambiance. In between sets, people from all walks of life, could be seen
socializing, from musicians to bloggers to music lovers, all brought together
for their love of music.
After Abdullah Qureshi completed his riveting set, other
musicians took to the stage and just started to jam, much to the crowds delight.
From Qawalis to Rock ballads, transitioning into pop were all experienced by
the crowd, enthralled they sang along, perfectly capturing the essence of
Levi’s Live.
The highlight of the night was when Farhad Humayun got on
stage - This was his first public appearance since his life altering surgery.
The audience cheered on as Farhad not only showed his appreciation and love for
music and to Levi’s for creating such a platform, but showed heartfelt
gratitude for all the love and prayers he had gotten. He said that he was
deeply touched and could not have done it without the support of his family,
friends and fans all over.
On performing at the debut session of Levi’s® Live Round 2
Abullah Qureshi said;
“ It Feels amazing to play on the Levis Live stage every
time. I'm the only artist to open both Rounds of Levis Live in 2 years, I feel
loved and honoured. This session was a bit more special because Farhad Humayun
gave a very heartwarming speech followed by an unreleased song that we
dedicated to him. All thanks to Farhad Humayun, Native Rock and Levis for
keeping the music alive in all of us.”
Anna Salman commenting on the band’s performance said,
“ I’ve played on a lot of different stages, but Levis Live,
particularly, is the one that gave me the space and permission to truly be
myself and be vulnerable through my music. I want to thank Farhad and Uzma not
only for getting me on this session but for choosing to celebrate new talent
and music every year!”
The team behind Levi’s® Live round two includes Farhad
Humayun of Riot Studios and Uzma Rao of Native Rock who is looking after Public
Relations and Management.
Watch this space as we keep you updated on the latest for
Levi’s®️ Live round Two.
-ends-
Project Name: Levi’s® Live
Official hashtag: #LEVISLIVE, #LIVEINLEVIS
Facebook: https://www.facebook.com/levi.pk
Instagram:@levispakistan