Pakistan’s leading biscuit
manufacturer, EBM, makers of Peek
Freans- sponsored the third iteration of the EBM-Peek Freans Pakistan Open
Tennis Championship this year. Organized by the Punjab Lawn Tennis Association
(PLTA), the championship was run from the 21st – 27th October, 2018.
This first-of-its kind
open tennis championship, included matches for all ages. The winner of Under-10
and Under-12 tournament was Hamza Roman. Boys U14 trophy was given to Sami Zeb
for singles and doubles to Sami Zeb and Hamid Israr.
While M. Shoaib
received the trophy in the Under 18 category. Muhammad Abid won the trophy for
Men’s Singles ; whereas the winners for Men’s doubles were Aqeel Khan and
Shahzad Khan. Ushna Sohail bagged the trophy for Women’s Singles and the trophy
for Senior's doubles 40 plus was presented to Maj Adnan and Talha Waheed.
Senior Men Doubles 45 Plus winners were Rashid Malik and Fayyaz Khan.
Seniors 60 Plus
trophies were presented to Zahid Zafar and Dr Naveed.
Speaking at championship, Shahzain Munir, Director EBM said, “EBM
- As the makers of Peek Freans we are happy to be a part of an event of such
importance, and are proud to be consistent supporters of sports since the dawn
of this company. We hope this tournament gives tennis players a chance to
showcase their skills, and also take their game to the next level. We are
optimistic about this event and its contribution to the development of world
class athletes to represent our country in future tennis tournaments worldwide.”
EBM pioneered the concept of
sports sponsorships in Pakistan by being the first corporate entity to sponsor
live satellite telecasts of international sporting events such as Mohammed
Ali’s now iconic boxing matches with George Foreman and Joe Frazier in 1974.
EBM was also a partner in The World Football Cup that took place in Munich in 1973,
and the 1973 Wimbledon Finals. EBM’s continued patronage of sports demonstrates
its unrelenting enthusiasm for the promotion of sports and sportsmanship in
Pakistan.
About EBM
EBM has been baking nutritious
delights for Pakistani consumers under the brand name Peek Freans since 1966.
As one of the pioneers of the industry as well as a dominating market leader,
EBM continues to innovate on each of the three fronts: product, quality, and
communication.