CJ 4DPLEX the
world's leading cinema technology company and Cinepax announced their plans to
launch the first two 4DX theaters in Pakistan.
The two locations, Ocean Tower Mall in Karachi and Packages Mall in
Lahore, will launch in 2019. The announcement was made at the CineAsia trade
show being held at the Hong Kong Convention & Exhibition Centre, December
on 10-13, 2018.
Cinepax’s
flagship location, a 10 screen multiplex, at the Packages Mall, Lahore, will
house the first 4DX theatre in the country. The addition of the 4DX
theatre at the Ocean Tower mall in Karachi will exemplify how Cinepax is pioneering the worldwide trend
on how families interact at the movies as opposed to the traditional cinema
environment.
Overall Cinepax is committed to bring
Pakistan world-class entertainment in order to revitalize the industry and give
consumers’ choice when experiencing cinema. The company believes there is an
experience for everyone, and 4DX changes the way people interact inside the theatres. Being the first in bringing 4DX to Pakistan elevates
the company to a new level of differentiation and sophistication, in an era of
innovation in cinema technology advancements.
“At
Cinepax, we aim to wow our guests by delivering a state of the art
entertainment experience and service excellence together and CJ 4DPLEX just hit
the mark,” said Mariam El Bacha, CEO,
Cinepax. “Pakistan deserves to experience the excitement and reality of CJ
4DPLEX and we couldn’t be prouder to open our first theatre in our Packages
Mall location, which is the biggest multiplex in Pakistan. Bringing 4DX to
Pakistan links our purpose of being Pakistan’s most favourite entertainment company as
well as it enforces our commitment to the country and its families to deliver a
world-class family entertainment experience.”
“We are working closely with Cinepax to
provide our premium cinema technology format in an effort that positions them
as a leading cinema exhibitor across Pakistan with a commitment to delivering
new and enriching cinema experiences to customers,” said JongRyul Kim, CEO of
CJ 4DPLEX. “We continue to expand our innovative theatre formats to give
audiences worldwide experiences that are unlike anything available in theatres
today.”
About
Cinepax
Cinepax Limited is Pakistan’s leading
family entertainment company. Cinepax started operations in 2006, by
reopening the cinema business in Pakistan with its first site in Jinnah Park,
Rawalpindi. Currently is operating through 13 locations and 44 screens
with 7,400 seats across 9 cities, becoming the only cinema chain with a
national network.
Cinepax aim to Pakistan is to ensure
that we wow our guests by
delivering a state of the art entertainment experience and service excellence
together. Cinepax’s Vision to be the most favourite entertainment company
in Pakistan. Cinepax Limited is looking to continue its expansion across
Pakistan with more screens as well as play areas/amusements and Family
Entertainment Centres.
Cinepax group of companies also
includes, Foot Print, the largest distributors in Pakistan of English content
and represents Universal, Paramount, DreamWorks, Fox; Cineflix, the digital
services arms of Cinepax geared to target 65 million telco customers recently
launched StarzPlay by Cinepax in September 2018; as well as, Excellency Films,
the production joint venture that aims to creates, promotes and distributes
Pakistani content.
About
CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation
cinema technology company, headquartered in Seoul with international offices in
Los Angeles and Beijing. The company has created immersive film technologies
for theaters worldwide that include ‘4DX’, ‘ScreenX’ and ‘4DX with ScreenX’ for
consumers to experience films in ways that were never before possible.
4DX provides moviegoers with an
immersive, multi-sensory experience, allowing the audience to connect with
movies through motion, vibration, water, wind, snow, lightning, scents, and
other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates
motion-based seating synchronized with more than 20 different effects and
optimized by a team of skilled editors, maximizing the feeling of immersion
within the movie, beyond the limits of audio and video. More than 570 Hollywood
and local titles have been screened in 4DX. To date, more than 68,000 4DX seats
operate in 583 auditoriums, spanning
60 countries.
ScreenX is the world’s first multi-projection theater technology used
within a theatre setting, marking it as the most visually immersive theater
experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of
the movie screen by utilizing a proprietary system that expands images of
feature films and pre-show advertising to the left and right walls of the
theatre, creating an immersive, panoramic, 270-degree viewing experience. To
date, ScreenX has been installed in 184 screens around the world, including 85
screens in South Korea; 61 screens in China; 11 in the United States; 5 in
England; 4 in Turkey; 4 in Japan; 3 in Switzerland; 2 in France; 2 in Vietnam
and 1 in Spain, Hungary, UAE, Kuwait, Thailand, Indonesia, and Israel.