Dettol, the household name for
health and hygiene, invited winners of Golden Tickets to meet their favorite
superheroes, the Dettol Warriors, at the premiere of ‘3 Bahadur and the Rise of
the Warriors’. These lucky winners were selected through the Golden Ticket
Campaign announced by Reckitt Benckiser Pakistan Limited (“RBPL”) right after
the launch of the movie’s trailer, whereby fans had to purchase Dettol soap and
find the golden ticket hidden in the pack. These winners were given a chance to
become one of the first few people to watch the movie before its official
nationwide release on December 14, 2018.
Talking about this Campaign,
Humayun Farooq, Marketing Director Health, RBPL, manufacturers of Dettol, said,
“Dettol Warriors is a popular and celebrated superhero series amongst children
across Pakistan. We are very excited to provide these children with the
opportunity to meet their favorite superheroes. Cinema and television are great
platforms through which we can instill good habits in children at an early age
and 3 Bahadur attempts to provide the perfect integration for that.”
As previously stated, Dettol
Warriors have recently become very popular amongst children, for their distinct
characteristics i.e. working towards achieving a cleaner and healthier
Pakistan. The three warriors’ endeavor to achieve the purpose by working on
different missions. Ali leads the mission of protecting the environment, Sara
educates other children on personal hygiene and Rizz ensures neighborhoods are
clean and free from litter. These
missions are designed to teach children these habits, earlier in their life,
which will enable them to become
responsible citizens in the future.
“3 Bahadur and the Rise of the
Warriors” is a computer animated feature-length movie, in collaboration with
Sharmeen Obaid Chinoy Films. The trilogy focuses on super heroes, who emerge
from the most remote places to save their community from the evils that plague
it.