Fashion Label HINAMIRZA from Karachi opened
doors to its first outlet in Lahore. Located at 9 Arches Mall, on M M Alam Road,
the opening also marked the launch of the brand’s new Fall/Winter pret collection
2019.
HINAMIRZA’s new F/W collection is a testament
to the designer’s signature design philosophy of ‘less is more’. The new collection
was presented via a small fashion presentation and consisted of a wide array of
ensembles. The collection presented CASUALS
based in cottons, linen, arabic lawn, cotton wool and SEMIFORMALS draped in pure cotton net and velvet. Moreover, the new
collection offers delicate stone work combined with eastern embroidery work on
warm color tones.
Complementing the new collection, HINAMIRZA’s
new store also had a mini kids range alongside accessories such as pashmina
wraps/shawls, handbags, jewelry and phone covers, all hand-picked by the
designer herself.
Further,
the interior of the brands new retail space has been done by Yasir Mirza, crafted
to channel a sleek and simple aesthetic and providing superior retail
experience to consumers in Lahore.
About HINAMIRZA
HINAMIRZA
is known for its stylish and affordable fashion and the unique touches it
brings to its collections, which makes it stand out from the rest of the High
Street brands. The brand’s designs and cuts are based on simplicity and
minimalistic work and modern design.
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