Dettol, the household
name for hygiene, brings an exciting opportunity for your child to win the
Dettol Warrior Education Fund worth PKR. 250,000. This announcement was made
through a new campaign launched recently where the Dettol Warriors are seen
calling out to their fellow warriors for support to defeat ‘Germoon’.
To become a
contestant for a chance to win this prize, all you need to do is follow 3 easy
steps:
Step 1: Give a missed
call on 0306-3338865 (0306-3DETTOL)
Step 2: Receive a recorded
call and listen to three ideas by the Dettol Warriors to defeat Germoon
Step 3: Vote for your
favorite idea through a SMS (details will be given in the recorded call).
Humayun Farooq,
Director Marketing - Health, Reckitt Benckiser (RB) Pakistan, makers of Dettol,
said, “Dettol Warriors are on a mission to create awareness in children
regarding hygiene which in turn will protect children across Pakistan from
germs that make them ill during the school year. This special Dettol Warrior
Education Fund is to excite children so they can associate with their favorite
character and ensure healthy and hygienic practices for themselves and those
around them. We at RB are committed towards a healthier and cleaner Pakistan
promoting positive behaviour change to the masses under the bigger umbrella of our
initiative 'Hoga Saaf Pakistan'."
The idea with the
highest number of votes will become part of the next Dettol Warriors episode,
and one lucky winner will win the Dettol Warrior Education Fund worth PKR.
250,000 as per the terms and conditions of the campaign.
Dettol has been a
widely trusted brand by mothers for germ protection and instilling good hygiene
habits to promote health and wellness for over 80 years.
About RB:
RB
(formerly called Reckitt & Coleman) is the world’s leading consumer health
and hygiene company. The company has operations in over 60 countries, with
headquarters in the UK and sales in almost 200 countries. RB Pakistan began
operations in the late '50s. The Company invested $23 million in 2013 and
continues to further invest in areas including manufacturing, factory
expansion, education programmes, and communication along with consumer
coordination. According to Fahad Ashraf, CEO RB Pakistan, Pakistan still has
enormous uncharted potential to make the business environment more conducive
and at par with the international quality standards. We will continue to
explore favourable opportunities to invest in the growth of our business in
Pakistan.
For more information
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