Hareem Farooq will now be the face of
EBEL in Pakistan for their brand communication. This association is a huge step
for EBEL and AM:PM, to boost the brand image within the local market. Hareem
Farooq on the occasion has commented, “I’m excited and feel honored to be a
part of the EBEL family. A watch symbolizes an individual’s personality and
EBEL’s sense of style and quality has always caught my eye. I’m proud to
represent my country for such a prestigious international brand, and am looking
forward to working with them.”
EBEL offers a premium quality line of luxury wristwatches
for men and women. The brand was established in the early 1900s in La Chaux-de-Fonds
in Switzerland and has incorporated high standards of precision and quality,
along with strong aesthetics and classic designs. Indeed, its brand signature
Beauty Marries Function comes from the marriage of these key elements which
established the brand.
AM:PM part of Collectibles & Sonraj family has been one
of the strongest retailers for luxury wristwatch brands in Pakistan. AM:PM has
been an advocate for all watch enthusiasts within the local industry and has
been a leading name that offers a wide range of the finest branded watches and
a first-class shopping experience. Coming from a family of watch connoisseurs,
AM:PM has remained consistent with its tradition of providing after-sale
services and reliability for its esteemed customers.
About Ebel:
EBEL’s success has been built upon the perfect fusion of
technical excellence and a passion for aesthetically daring and timeless,
distinctive design. A passion for innovation and excellence in watch design has
always been at the heart of the EBEL brand. EBEL was founded by husband and
wife Eugène Blum and Alice Lévy, in La Chaux-de-Fonds, Switzerland in 1911.
Since its inception, EBEL has remained true to their core values, manufacturing
fine Swiss watches that marry beauty and function. Renowned today for its
iconic bracelet design with signature wave-shaped links, EBEL continues to
create timepieces that embody luxury and contemporary elegance with subtle, yet
exquisite detail.