From the time of its
launch, Peek Freans Sooper, has been a favourite across Pakistan, and no other
biscuit brand has been able to reach its level of success. The new Peek Freans
Sooper television commercials mark the launch of the brand's communication
strategy.
“The bond Sooper shares with the people of Pakistan is a
very emotional one. Therefore, it is our mission to connect with them at the
deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new
re-positioning of the brand's message towards Seedhi Saadi Khushi ka maza, we
want to remind the consumers that despite today’s extremely busy and demanding
life, it is these simple joys of life that make all the difference. Sooper by
virtue of the comfort food it has become, is also a simple everyday joy!
The 360-degree Campaign for Peek Freans Sooper has been
launched nationwide, and can be seen on all media platforms.