September 20, 2019

Sania Maskatiya is set to reveal ‘DILARA’ on Day-2 of #PLBW19



Multi-award winning fashion house Sania Maskatiya is set to showcase their F/W 19/20 bridal collection titled ‘DILARA’ on day two of PFDC L’Oréal Paris Bridal Week 2019. The showcase will be complemented by jewelry from Allure by MHT.

Indeed, Sania Maskatiya’s boldest bridal collection to date, DILARA pays tribute to the most exquisite of promises between two beloveds. A collection that combines ‘dil’ (heart) and ‘ara’ (what decorates beauty), two core elements of fashion, DILARA dresses both bride and groom in a dazzling array of colours, both subtle and siren, featuring heavily ornamented luxury fabrics in silhouettes that hearken to the Subcontinent’s Golden Age; blending a mild modernity to the allure of the Orient. Its peshwazes and ghararas, prince coats and sherwanis are brilliantly furnished with an elegance that’s eternal. An astonishingly sensuous homage to love’s sublimity, DILARA defines all that a marriage can be.

There’ll never another
Who melts his gaze
To silk and sequin
As her

And nowhere a sun
So golden, so true as
His heart that races
For her

A promise so fine
So pure and divine
A queen in her time
DILARA

DILARA will be available for preview and order in Lahore on 28th September 2019 and in Karachi on 30th September 2019 at the flagship outlets.

Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan's most lauded designer and most prized fashion export.

The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India and New York Fashion Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four stand-alone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

For further information on Sania Maskatiya please visit:
Twitter: @saniamaskatiya
Instagram: @saniamaskatiya

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