November 3, 2019

Peek Freans Introduces the Peek Freans Emerging Artist Prize to Encourage Budding Artists at the Karachi Biennale 2019


Peek Freans is dedicated to spreading joy among their consumers and they do so not only through their products, but also through other alignments and initiatives. Their latest award launched in collaboration with Karachi Biennale Trust this year, aims to recognize young artists who have shown exceptional talent and potential.  This year's winner, Arsalan Nasir, was presented with a unique medallion at the inaugural ceremony of Karachi Biennale 2019 for his work.

The Karachi Biennale is held every two years to provide a platform for emerging artists to show case their work. This year, the event showcased multiple artists from all over Pakistan as well as several other countries. The theme for this year was the devastating ‘development footprint’ on ecology.

While speaking to the media, Arsalan talked about the dangers of rapid urbanization in our part of the world, particularly with regards to the environment. Through his art, he wanted to depict the first and foremost repercussion of rapid urbanization - the birds of our city. These birds are in danger every day due to the rapid increase in the prevalence of tall buildings, communication towers and wires around the city. 

Speaking about the award, Dr Zeelaf Munir, Managing Director & CEO EBM, said “Art is the best medium to help raise social awareness and EBM wants to use that to help drive focus towards the most pressing issue of our time. Keeping in line with EBM’s history of nourishing the environment and championing positive change, we are doing our part by encouraging youngsters to use their creativity to help raise awareness about the environment.”

Karachi Biennale, termed as the largest international contemporary art event by its organizers, kicked off on 26th October, 2019.

About EBM:
EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

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