September 18, 2018

The Pakistani Academy Selection Committee nominates “CAKE” for Oscar consideration



The Pakistani Academy Selection Committee, chaired by two-time Academy Award and Emmy winning documentary filmmaker Sharmeen Obaid-Chinoy, has selected “CAKE” to be submitted for Oscar consideration in the 'Foreign Language Film Award’ category at the 91st Academy Awards. The Academy of Motion Picture Arts and Sciences will choose the final nominees for all award categories including Best Foreign Language Film in January 2019. The complete and final list of Oscar nominees will be announced on 22nd January 2019 with the presentation show for the 91st Academy Awards scheduled to take place on 24th February 2019.


Set in one of the world’s biggest metropolitan city, Karachi. "CAKE" follows the lives of two sisters, one of whom lives abroad and the other is ‘left’ behind. Burdened with guilt and resentments, the sisters confront old secrets and realize that sometimes the only way for a family to move on, is by finding a way back. At its core, "CAKE" is a film about the passage of time seen through the eyes of one family and offers a heartfelt look at the realities of life, of past and present, of choices and consequences. The film stars leading Pakistani actors, Sanam Saeed, Aamina Sheikh and Adnan Malik in pivotal roles and is the debut feature for writer / director Asim Abbasi. It is produced by Sayed Zulfikar Bukhari.

The committee is chaired by two-time Academy Award and Emmy winning documentary filmmaker Sharmeen Obaid-Chinoy and includes Kamila Shamshi [Novelist], Saira Kazmi [Actress and Director}, HM Naqvi [Novelist], Hadiqa Kiani [singer, song writer, and philanthropist], Ali Sethi [Singer and writer]. Zoe Viccaji [Singer, Song-writer, and musical actress], Nadeem Farooq Paracha [Journalist, author, and cultural critic], Nabila Maqsood [Haistylist and entrepreneur], Khalid Malik [Actor and Radio Jockey] and Faisal Qureishi [Actor].

Speaking about the selection of ‘CAKE’:

Asim Abbasi [Writer/Director – CAKE]:
"I am extremely honoured to have CAKE’representing Pakistan this year, and grateful to the selection committee for considering it worthy. My deepest gratitude for my CAKE’ family, who worked so hard and with so much belief to bring this film to the audiences. 2018 is proving to be a great year for Pakistani Cinema. May it continue to grow and may we always find the courage and the vision to tell our stories our own way." 

Hadiqa Kiani [Committee Member]
“Brilliantly showcasing the importance of responsible parenting and communication, CAKE’shows viewers that Pakistani films possess quality and substance. Every actor was immersed in his/her role, each shot was taken beautifully and the viewer never loses sight of the film’s themes and message. CAKE’ sets the bar for Pakistani films in 2018.”

Kamila Shamsie [Committee Member]
“Beautifully filmed, acted and written, ‘CAKE’ is both layered and affecting - and it’s even better on second viewing.”

Saira Kazmi [Committee Member]
CAKE’ explores the depth & and complexity of human relationships.”

For more details and queries, please write to: pakistancommittee@gmail.com  

Meet Waleed Zaidi - “Acting Is My True Calling”.


Waleed Zaidi is an upcoming Pakistani actor who has successfully dabbled in theatre for the past 13 years and has now also turned his focus to TV and Film. With an impressive body of work already under his belt, Waleed has multiple projects he is currently working on including the setting up of his own production company, working with Ali Noor on a project that is a mix of music and theatre, working closely with actor/ director Ali Tahir and producing an Urdu farcical comedy based on the British Television sitcom Fawlty Towers.
Waleed was born in 1989 in Jeddah Saudi Arabia, the land of opportunity as he jokingly likes to call it. “The first character I played was a wolf in first grade in Saudi Arabia. I was the villain and the main character. The first time I realised I had some sort of stage presence was at age 10 when I did a solo dance at my eldest brother’s wedding on the Indian song chayan chayan”, recounts Waleed.

Having completed his Bachelors degree in Business Management majoring in Marketing and Finance from King’s College London, Waleed exercised his entrepreneurial skills when he began a kids wear brand with a friend, and is also Partner at a Dubai based company called 11th Experience which does fashion events for the likes of PFDC. Waleed has also done drama coaching at educational institutions such as LGS, BNU and TNS. In 2007 Waleed along with two other friends initiated B Theatre Productions under which they have produced many theatre plays, the journey from then to now being quite a successful one. “Now I am completely focusing on acting which is my true calling”, explains Waleed.
Currently Waleed will be appearing as a character named ‘420’ in Ali Tahir’s directed TV serial Mohini Mansion Ki Cinderellayain to air on BOL Entertainment very soon. Furthermore, “A project initiated by Ali Noor (Noori) involves me in the theatre aspect of it. I believe it will revolutionise concerts and theatre (its a mix of both) in Pakistan, and it will take off right after Muharram”, reveals Waleed. Waleed is currently appearing in ARY’s drama Visaal, playing a character called Doodhpatti who is a street thief that the main character Akku takes under his wing and they end up forming a duo. Waleed is in addition focusing on digital content which is the future in his opinion. “There is a satire based online show called “Urtee Khabar” (web series) which I am producing with Ali Tahir and working on with Pakistan Tehreek-e-Comedy, in which we post two minute content thrice a week”, says Waleed. He also works as a freelance creative consultant in his spare time, the last project he worked on being the Ramzan campaign for a well known telecommunications company, where he headed the ideation process.

Khaadi donates Rupees 30 Million for the Diamer Basha and Mohmand Dam Fund as part of its Independence Day pledge!


[Karachi: 17th September 2018] Khaadi, Pakistan’s premier fashion brand announced that it will donate rupees 30 million for the Diamer  Basha and Mohmand Dam Fund. The announcement was made during a fund raising ceremony at the Governor House Karachi as part of Prime Minister, Imran Khan’s scheduled visit. The donation amount was revealed following the August 14th pledge of Khaadi’s contributing its Independence Day proceeds to a national cause.

“We had said that have no right on the money earned on August 14th as it belongs to our homeland,” said Shamoon Sultan, Founder and CEO of Khaadi, “Today we donated 30 million rupees as a reflection of our commitment.”
Building on last year’s #MainBhiPakistanHoon tagline which celebrated all-inclusiveness across Pakistan, the brand focused this year’s Independence Day Campaign on giving back to Pakistan, thus changing the hashtag to #HumBhiPakistanHain. Through a nationwide poll that crowd sourced suggestions, customers had the autonomy to choose from 5 sectors vital for national development, namely; water, health, education, sanitation, and environment. Results revealed water to be a sector of utmost importance, given the alarming situation the country is facing, pertaining to this scarce resource.
About Khaadi:
Khaadi is Pakistan’s premier fast fashion and lifestyle brand. It operates 46 stores, in 17 cities across Pakistan and 17 stores across UK and the GCC. It offers a wide range of products from apparel for women, men and kids to home-textiles.
For more information, please visit:

September 13, 2018

In Pictures: Pakistan reveals its “Emotional States” via “Aangan” at the 2nd edition of the London Design Biennale 2018!




[Lahore: 13th Sep 2018] The 2nd edition of the London Design Biennale kicked off few days back at the prestigious Somerset House in London, Pakistan is amongst the 40 countries participating and interpreting this year’s theme of ‘Emotional States’ via its official pavilion Aangan.



For Aangan, Wagging Tongues Productions have collaborated with the Kaarvan Crafts Foundation, an organization dedicated to empowering rural women by providing life skills that could prove to be opportunities towards attaining economic and material goods.


A multi-layered installation of garments, sound and video, the Pakistan pavilion Aangan – meaning the courtyard of a traditional home or haveli – aims to capture the sense of community inherent in the country's female-dominated textile industry, its largest manufacturing sector.



The curator, filmmaker and sculptor Mariam Majid (from Wagging Tongues Productions), aimed to convey the inner world of the artisan, while emphasizing how these largely unrecognised women contribute to the global garment industry.



For more information, please visit below links:
Instagram:  @waggingtongues

Sania Maskatiya showcased SANIA STUDIO SS19 Collection at New York Fashion Week 2018

[New York, 12th September 2018]: One of Pakistan’s leading fashion design house Sania Maskatiya presented its dedicated western wear line Sania Studio’s Spring/Summer 2019 Collection at this season’s New York Fashion Week (NYFW) Showcase. Indeed, NYFW is The Council of Aspiring American Fashion Designers’ (CAAFD) long running tradition of emerging designer showcases. Sania Studio was hand-picked by CAAFD in collaboration with iFashion Network to present its designs at NYFW 2018 as part of the Industria Collective Showcase.

In attendance were models such as Madeline Stuart and actors including Mario Van Peebles.

Sania Studio Spring/Summer 2019 collection is designed out of Pakistan, a country that stands on the cusp of momentous change and hope (due to the recent July 2018 national elections).  SS19 aspires to speak of this powerful sense of promise. The world will take a closer look at the upright understanding and joyous inclusivity that Pakistan’s people have ushered in. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan's most lauded designer and most prized fashion export. The cuts in this collection remained modern, but the designs and colors were clearly inspired by Pakistan influences.

The collection will be available at the Karachi flagship store in October 2018.

For further information on Sania Maskatiya please visit:
Twitter: @saniamaskatiya and @saniastudio          
Instagram: @saniamaskatiya and @saniastudio

September 11, 2018

PFDC L’Oréal Paris Bridal Week 2018: Day-3 Journal

[Lahore: 6th September 2018]: The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented the third and final day of the eighth consecutive PFDC L’Oréal Paris Bridal Week 2018 – a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion, while fusing hair and makeup trends to create looks for the upcoming bridal season of 2018-2019. PFDC L’Oréal Paris Bridal Week 2018 highlighted the bridal collections of 24 designers that showcased the business of Pakistani bridal fashion, at Nishat Banquets, Lahore. This year at #PLBW18, the PFDC welcomed a mix of established and contemporary designers within an enlarged scope of the bridal platform introduced last year, following two distinct set of shows. To this end, the PFDC presented a set of collections in the evening segment from a diversity of mainstream luxury bridal ateliers. In the early evening, the PFDC brought to fashion week bridal and trousseau shows from popular, commercially acclaimed brands. The final day of #PLBW18 started with early evening grouped bridal showcases featuring Tabya Khan, Ahmad Sultan, Mehroze Saboor and IVY Couture. This was followed by evening bridal showcases featuring a solo show by Faraz Manan, a grouped bridal showcase featuring Nickie Nina, Hira Ali Studios as sponsored by the PFDC and Republic by Omar Farooq. The evening ended with a grand finale solo showcase by HSY, as summarized below. L’Oréal Paris Pakistan hosted the "Worth It" Experience — a nod to its historic “Because I’m Worth It” slogan — at the PFDC L’Oréal Paris Bridal Week for the first time ever. In continuation of the #BeautyMeetsFashion platform each season, L’Oréal Paris redefined both bridal makeup and hair trends for the season using L’Oréal Paris Makeup and Hair Care products. The participating bridal week hair and make-up styling team for PLBW 2018 was N-Pro/NGENTs. Sehyr Saigol, Chairperson of the PFDC, has said: “With each fashion week, we strive to create highly anticipated trends, concepts and talent in the industry all the while maintaining our authenticity and driving the credibility of fashion in Pakistan forward. Ensuring the integrity of our platforms, we consistently aim to embody the latest innovations in the fashion world each season with a spirit of continuous evolution. I am particularly happy to reveal the exciting line-up of this year which promotes an eclectic mix of designers. In the spirit of nurturing emerging talent, the PFDC is also delighted to be a patron of the work of promising young designer Hira Ali, sponsoring her show this year. As with every PLBW, we are delighted to build on our partnership with the world’s most important force in beauty, L’Oréal Paris. With our Beauty Meets Fashion platform, we aim to collaboratively establish the regions’ fashion and beauty looks for 2018-2019.” Musharaf Hai, Managing Director L’Oréal Pakistan, has said: “Bringing the latest developments and innovations continuously to the forefront of the world of beauty and fashion, the PFDC and L’Oréal collaboration grows stronger each year – now celebrating 8 years of partnership. The synergy to empower Women is created by the Beauty métier of L’Oréal; the world’s leading beauty company, combined with PFDC representing numero Uno in the business of Fashion. Being true to our global initiative of “Beauty for All”, we believe in not just calling the trends, but also bringing sustainability, diversity and inclusiveness to the realm of Beauty.” The PFDC is proud to continue their partnership with L’Oréal Paris as their title sponsor while introducing Samsung as their official technology partner, J. as the official fragrance partner, Borjan as the official footwear partner, Aquafina as the official beverage partner, Lays as the official snacking partner, Careem as the official transport partner along with Engine as an associate sponsor. PFDC L’Oréal Paris Bridal Week [#PLBW18] was directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021 and Restart, N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, CityFM89 and Radio1 FM91 as the official Radio Partners, Hum TV as the official TV Media partner and security by PEL with media management by Lotus Client Management & Public Relations. EARLY EVENING GROUPED BRIDAL SHOWCASE Tabya Khan Day-2 of PFDC L’Oréal Paris Bridal Week 2018 early evening grouped bridal showcases was opened by Tabya Khan with her bridal collection ‘Jasmin’. The collection takes its inspiration from Chinese Art Deco. Based in shades of pink, the collection used luxury fabrics such as organza, nets and tissue. Film and TV actress Sarwat Gillani participated in the designer’s showcase as a celebrity showstopper. Ahmad Sultan Ahmed Sultan showcased his “Nazrana-e-Ishq" collection at PFDC L’Oréal Paris Bridal Week. The collection draws its inspiration from the pure feeling of falling in love. The color palette is based in bright and bold colours with shades of red and gold. Set in rich luxurious materials such as chiffons, nets, organza, kimkhab, kundun zair, silks and jamawars the collection aims to reinvent classic silhouettes with a modern twist by making use of traditional embroideries with modern 3D work. The showcase also featured menswear pieces. TV actress Aiman Khan participated in the designer’s showcase as a celebrity showstopper. “On my voyage in the fashion world, my experience at PFDC L'Oréal Paris Bridal Week left me addicted to the immense world of aesthetic experience its opened for me. Being a part of it this year, sends a wave of electric enthusiasm to my creative passion for inhaling the sophisticated aesthetic, quality and excellence to be exuded at the platform as established by PFDC L’Oréal Paris Bridal Week.” said Ahmad Sultan Mehroze Saboor Mehroze Saboor made his ramp debut at PFDC L’Oréal Paris Bridal Week 2018 with his collection titled ‘The Garden of Earthy Delights’. Inspired from the memory of biblical Garden of Eden, to the gardens providing the scenario for the pursuit of earthly loves, this collection embraces the symbolic meanings of the renaissance with its sacred stories and the folklore of romance surrounded by roses with garden pinks and carnations. The collection is constructed with various types of silks, Japanese crepe with silhouettes designed by keeping in mind the clothing styles of Renaissance such as cloaks, capes, structured jackets and interesting variations of asymmetrical cutlines. Embellishment includes various techniques of thread work with cross stitches, French knots and an amalgamation of sequin and bead work. With a colour palette which is a mix of Prussian blue, Rose pink, Jade green, Sepia gold, Garnet and a poetic blend of rose and black, ‘The Garden of Earthy Delights’ combines flowy and clean structured silhouettes. “I am utterly humbled to be recognized by prestigious PFDC and very hopeful that my selection would bring more diversity to PFDC L’Oréal Paris Bridal Week.” said Mehroze Saboor IVY Couture IVY Couture showcased their AW bridal Collection 2018 at PFDC L’Oréal Paris Bridal Week. The collection draws its inspiration from art deco movement. Based in a vivid color scheme the collection featured geometric shapes. The silhouettes for the collection have been modernized and yet the old world charm was reflected through the signature handcrafted techniques. Musicians Jimmy Khan, Lucky Ji and Naghma performed their hit song ‘Baalkada’ for the show and film and TV actress Mawra Hocane walked the ramp as a celebrity showstopper. EVENING BRIDAL SHOWCASES SOLO BRIDAL SHOWCASE Faraz Manan The evening bridal showcase was opened by a solo show featuring Faraz Manan who showcased his bridal collection ‘AlHambra’ collection at PFDC L’Oréal Paris Bridal Week. In collaboration with Shazia Deen of Neemar for jewellery pieces, the collection is an amalgamation of East and the West and takes its inspiration from the majestic beauty of Granada and the spectacular fortress built by the Nasrid dynasty in the 13th century in Europe. Staying true to designer’s signature style, the collection featured forty pieces including select menswear pieces. For the collection European fabrics such as organza, nets have been fused with rich jamawars from the East. The color palette for the collection is also signature designer colors including blush, sandstone, terra cotta, jewel tones mainly inspired by the colors and architecture of Alhambra itself. The silhouettes for the collection are more structured and tailored reflecting the grandeur of Arabia and modesty of Arab Culture. L’Orel Paris Local Spokesperson and supermodel Mehreen Syed walked the ramp as a celebrity showstopper. “I’m super excited to be showcasing again in my city with my fashion fraternity in a solo show at the platform of PFDC L’Oréal Paris Bridal Week.” said Faraz Manan GROUPED BRIDAL SHOWCASE Nickie Nina Nickie Nina showcased her bridal collection ‘Noor Mahal’ collection at PFDC L’Oréal Paris Bridal Week. In the collection, chunri and block prints have been delicately worked with intricate imagery from Southern Punjab. Hira Ali Studios Hira Ali Studios showcased her debut bridal collection ‘Snap Trapped’ at PFDC L’Oréal Paris Bridal Week. The collection is an ode to modern day youth culture. Celebrating individuality that inspires and women who break stereotypes - is at the core of each Hira Ali piece. The collection is a celebration of women who have broken the chains of being trapped by the pressures of social media and are not afraid to live life without a filter. These young wild spirits refuse to be shackled by invisible burdens that take away from individuality. The color palette for the collection is based in vibrant hues while the silhouettes comprise of traditional pieces with modern utility to add a contemporary twist. Republic by Omar Farooq Republic by Omar Farooq showcased the bridal collection ‘Hunar’ at PFDC L’Oréal Paris Bridal Week. The collection is inspired by the eclectic ancient art and architecture of the subcontinent and aims to bring the intricate detailing and unique artistry of the Mughal era to life. Based on the beauty of Rajasthan and pre-colonial subcontinent it pays homage to the foundation of our heritage, craft and love for beauty and art. The entire collection is put together through classic silhouettes in a range of subdued pastel shades. ‘Hunar’ explores the use of a variety of crafts and intricate workmanship brought to light by the subcontinental legacy. Looking at art and architecture from the past, floral elements combine with an array of historic symbolisms that reflect life and beauty. The collection celebrates the confident, classic man- one who appreciates art and history as much as he appreciates fashion and beauty. L’Oréal Paris Pakistan champion women with their mantra “Because We’re Worth It” at the 8th PFDC L’Oréal Paris Bridal Week with local spokespersons Mahira Khan and Mehreen Syed "Worth It" experience The world’s number 1 beauty brand L’Oréal Paris brought to the PFDC L’Oréal Paris Bridal Week ramp the "Worth It" experience — a nod to its historic “Because We’re Worth It” mantra — at the 2018 PFDC L’Oréal Paris Bridal Week (PLBW’18). The "Worth It Show" was introduced earlier this year by L’Oréal Paris at the Cannes International Film Festival 2018, and was broadcast live globally. Through its unique public agora, L’Oréal Paris opened up a conversation about and on women empowerment; a powerful moment during the Cannes International Film Festival to bring women’s voices to all and to unveil the woman behind the actresses, with their stories, their triumphs and their obstacles on the way to feeling “worth it”. L’Oréal Paris introduced a flavour of this ethos at the PLBW’18 with local L’Oréal Paris Spokespersons Mahira Khan and Mehreen Syed, who captivated and moved audiences with their stories, journey and road to women empowerment in Pakistan. Speaking at the show, L’Oréal Paris Hair Care spokesperson Mahira Khan said: “I strongly believe that empowering women with better education, being sensitive towards their wellbeing, health, happiness, ensuring equal opportunities and respecting their rights will go a long way in transforming Pakistan. Here’s to all women knowing that they truly are worth it!” Supermodel and L’Oréal Paris Spokesperson Mehreen Syed said: “I feel lucky in life to be associated with a brand like L’Oréal which genuinely believes in empowering women worldwide to feel confident to control their own lives through education, employment and economic uplift. This year’s ‘Beauty For A Better Life’ program will enable 500 women from underprivileged socio-economic background including women who are challenged by physical disabilities to gain free of cost beauty training, provide employment opportunities and regain their self-esteem. Speaking on the occasion, L’Oréal Pakistan's Managing Director, Musharaf Hai said: “L’Oréal believes in universal values of beauty - hence every woman is Worth It. 2018 marked a historic moment of L’Oréal Pakistan’s first entry into Cannes Film Festival with our Hair Care Spokesperson Mahira Khan. With Mehreen Syed, our “Beauty For A Better Life” program is growing in Pakistan and will enable 500 women to get free of cost training and ability to secure employment in the beauty sector this year. We are delighted to collaborate with Mahira Khan and Mehreen Syed, as they are truly active champions for women empowerment in our L’Oréal Paris family.” L’Oréal Paris has been present in Pakistan since 2009. Its spokespersons are passionate and talented individuals who are the icons of arts, fashion and beauty. The exceptional careers and charismatic personality of L’Oréal’s ambassadors resonate in the brand’s motto “Because We’re Worth It”, a truly universal message of empowering beauty for decades. SOLO FINALE BRIDAL SHOWCASE HSY Pakistan’s iconic couturier HSY staged the powerful grand finale of the 8th edition of PFDC L'Oréal Paris Bridal Week 2018 with the brand’s new A/W Bridal couture collection titled “Zmarei” or ‘lioness’ in Pashto. With ‘Zmarei’, HSY paid tribute to the powerful, modern woman of today; the new, the fearless and dynamic generation of strong women. The collection also celebrated the beauty of diversity in all women. For ‘Zmarei’ and under the aegis of the HSY Mentorship Programme (HMP) HSY collaborated with 35 young creative professionals across universities, colleges and those freelancing with each person assessed and mentored by Hassan Sheheryar Yasin. These individuals come from varied background, embracing what the collection itself stands for: the beauty in diversity. A collection based in making bridal couture more accessible and affordable, the ‘Zmarei’ collection channeled swirling hemlines, gold edgings, delicate paisley motifs with detailed design. It projects silhouettes of flowing organza, draped watercolor silks, structured raw silk and rich velvet textures. All motifs and accessories for the collection were all made in Pakistan by Team HSY using local materials and artisans. Indie-folk band Khumariyaan performed live during the bridal ramp showcase. For more information, logon to: http://www.pfdc.org/ and http://www.facebook.com/PFDCOfficial or follow PFDC on twitter: https://twitter.com/PFDCOfficial and Instagram: https://instagram.com/PFDCOfficial

Sania Maskatiya set to showcase SANIA STUDIO SS19 Collection at New York Fashion Week 2018


[New York, 10th September 2018]: One of Pakistan’s leading fashion design house Sania Maskatiya is all set to present its dedicated western wear line Sania Studio’s Spring/Summer 2019 Collection at this season’s New York Fashion Week (NYFW) Showcase. Scheduled to take place from this September on the IMG platform, NYFW is The Council of Aspiring American Fashion Designers’ (CAAFD) long running tradition of emerging designer showcases. Sania Studio has been chosen by CAAFD in collaboration with iFashion Network to present its designs at NYFW 2018.

CAAFD is known for its rigorous review process in choosing designers to showcase their work at NYFW. This is a big breakthrough for Pakistan’s Fashion Industry as a Pakistani Designer will be a part of one of the most prestigious Fashion Weeks worldwide. Sania Studio will be showcasing its SS19 collection which “remains reflective of Sania Studio’s vanguard fondness for combining modern reduction and antique fantasy. Rhythmic patterns, featuring forms from nature, borrowed from ancient cultures that create a playfully pulsating effect, draped with futuristic playfulness and poise, are its signature element’’ said Sania Maskatiya.

Sania Studio Spring/Summer 2019 collection is designed out of Pakistan, a country that stands on the cusp of momentous change and hope (due to the recent July 2018 national elections).  SS19 aspires to speak of this powerful sense of promise. The world will take a closer look at the upright understanding and joyous inclusivity that Pakistan’s people have ushered in. The design house engages in some of the best craftsmanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for including rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan's most lauded designer and most prized fashion export.

About CAAFD: CAAFD is a non-profit organization founded through a collaborative effort by a few key pioneers in the fashion industry with the ambitious goal of promoting designers who aspire to expand their brand awareness and do business in the United States. CAAFD educates, promotes and empowers aspiring designers and fashion professionals in gaining a foothold in the fashion business, giving them every opportunity to become the renowned designer they yearn to be. More information can be found at: http://www.caafd.org

For further information on Sania Maskatiya please visit:
Twitter: @saniamaskatiya and @saniastudio          
Instagram: @saniamaskatiya and @saniastudio

September 8, 2018

Coke Studio releases the fifth episode from Season 11 titled ‘MAUJ’


Episode Five features Sahir Ali Bhagga, Aima Baig, The Sketches, Faqir Zulfiqar, Bhagat Bhooro Laal, Mangal, Darehan Khan, Shayan Khan and Ali Azmat.

[Lahore, 8 September 2018]: Coke Studio proudly released the fifth episode from Season 11 titled ‘MAUJ’ featuring “Malang” by Sahir Ali Bagga and Aima Baig, Daastan-e-Moomal Ranoby The Sketches featuring Faqir Zulfiqar and Bhagat Bhooro Laal, and “Dil Hai Pakistani” by Mangal, Darehan, Shayan and Ali Azmat. Produced by Zohaib Kazi and Ali Hamza, episode five of Coke Studio’s eleventh chapter will be aired on all major television channels, radio stations and will be available online at www.cokestudio.com.pk. 

Much like the name suggests, “Malang” raves about passion as the ultimate expression of love. The complimentary energies of Sahir Ali Bagga and Aima Baig in this track give a whole new dimension to the momentum at play. Coupled with the mirthful claps, the song welcomes you to its relentlessly upbeat soundscape. As the sonic build-up swings with the vocal harmonies and its arrangement, it casts the net even wider with the Bansuri and its sporadic Banjo beats. A modern adaption of Saraiki folk classic, “Malang's” diverse musical elements and the zesty groove makes for a spellbinding festive mix. YouTube link: http://bit.ly/2oMNwhV

Dastaan-e-Moomal Rano is a dauntless statement on modern folk-music experience from the poetic journal of Shah Abdul Latif Bhittai. Like Moomal Rano's romantic tragedy, the track's composition mirrors a theatrical tale filled with rich soulful vocals of Saif Samejo and Bhooro Laal's Bhagati (devotee) trill. The musical landscape is explored in depth, capturing the true essence of Sindhi folk with the sound of Narr and the chanting beats of Kartal. “Dastaan-e-Moomal Rano” engages one with the folklore of Moomal and Rano and the enticing yet, complicated side of desire.

“Dil Hai Pakistani” is a tribute to the simplicity of native Balochis. It opens with the deep, cyclic overtone vocals of Mangal spread on the rhythmic beat of the Damboora as he describes the universal emotions of beauty and love. The sound fades only to soar again with Ali Azmat's composition that has been inspired by the Balochi compositions. As the anthem-like rhythm builds up against the jagged guitar riff, the shifting tempos bust open a parallel musical world. Penned by Ali Azmat and one of the most respected lyricists of the last decade, Sabir Zafar, Dil Hai Pakistani” is an homage to the passion of Pakistanis. YouTube link: http://bit.ly/DilHaiPakistani

For more information, keep yourself logged on to www.cokestudio.com.pk or facebook.com/cokestudio and look for the hashtag #CokeStudio11 to follow the Coke Studio journey.

September 7, 2018

L’Oréal Paris Gives Voice to Women With the “Worth It Show” during the 8th PFDC L’Oréal Paris Bridal Week in Lahore


Marked by the seismic societal shift for women, the world’s leading beauty brand, L’Oréal Paris hosted the "Worth It Show" — a nod to the brand’s empowering “We’re Worth It” slogan — at the 2018 PFDC L’Oréal Paris Bridal Week (PLBW’18).

The "Worth It Show" was introduced earlier this year by L’Oréal Paris at the Cannes International Film Festival 2018, and was broadcast live globally. Through its unique public agora, L’Oréal Paris opened up a conversation about and on women empowerment; a powerful moment during the Cannes International Film Festival to bring women’s voices to all and to unveil the woman behind the actresses, with their stories, their triumphs and their obstacles on the way to feeling “worth it”.

L’Oréal Paris introduced a flavor of this ethos at the PLBW’18 with local L’Oréal Paris Spokespersons Mahira Khan and Mehreen Syed, who captivated and moved audiences with their stories, journey and road to women empowerment in Pakistan.

Speaking at the show, L’Oréal Paris Hair Care spokesperson Mahira Khan said:

“I strongly believe that empowering women with better education, being sensitive towards their wellbeing, health, happiness, ensuring equal opportunities and respecting their rights will go a long way in transforming Pakistan. Here’s to all women knowing that they truly are worth it!”

Supermodel and L’Oréal Paris Spokesperson Mehreen Syed said:

“I feel lucky in life to be associated with a brand like L’Oréal which genuinely believes in empowering women worldwide to feel confident to control their own lives through education, employment and economic uplift. This year’s ‘Beauty For A Better Life’ program will enable 500 women from underprivileged socio-economic background including women who are challenged by physical disabilities to gain free of cost beauty training, provide employment opportunities and regain their self-esteem.

Speaking on the occasion, Musharaf Hai, the Managing Director of L’Oréal Pakistan said: “Speaking on the occasion, L’Oréal Pakistan's Managing Director, Musharaf Hai said: “L’Oréal believes in universal values of beauty - hence every woman is Worth It. 2018 marked a historic moment of L’Oréal Pakistan’s first entry into Cannes Film Festival with our Hair Care Spokesperson Mahira Khan. With Mehreen Syed, our “Beauty For A Better Life” program is growing in Pakistan and will enable 500 women to get free of cost training and ability to secure employment in the beauty sector this year. We are delighted to collaborate with Mahira Khan and Mehreen Syed, as they are truly active champions for women empowerment in our L’Oréal Paris family.”

L’Oréal Paris has been present in Pakistan since 2009. Its spokespersons are passionate and talented individuals who are the icons of arts, fashion and beauty. The exceptional careers and charismatic personality of L’Oréal’s ambassadors resonate in the brand’s motto “We’re Worth It”, a truly universal message of empowering beauty for decades.


PFDC L’Oréal Paris Bridal Week 2018: Day-3 Journal #PLBW18 #BeautyMeetsFashion


The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented the third and final day of the eighth consecutive PFDC L’Oréal Paris Bridal Week 2018 – a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion, while fusing hair and makeup trends to create looks for the upcoming bridal season of 2018-2019. PFDC L’Oréal Paris Bridal Week 2018 highlighted the bridal collections of 24 designers that showcased the business of Pakistani bridal fashion, at Nishat Banquets, Lahore.

This year at #PLBW18, the PFDC welcomed a mix of established and contemporary designers within an enlarged scope of the bridal platform introduced last year, following two distinct set of shows.

To this end, the PFDC presented a set of collections in the evening segment from a diversity of mainstream luxury bridal ateliers. In the early evening, the PFDC brought to fashion week bridal and trousseau shows from popular, commercially acclaimed brands.

The final day of #PLBW18 started with early evening grouped bridal showcases featuring Tabya Khan, Ahmad Sultan, Mehroze Saboor and IVY Couture. This was followed by evening bridal showcases featuring a solo show by Faraz Manan, a grouped bridal showcase featuring Nickie Nina, Hira Ali Studios as sponsored by the PFDC and Republic by Omar Farooq. The evening ended with a grand finale solo showcase by HSY, as summarized below.

L’Oréal Paris Pakistan hosted the "Worth It" Experience — a nod to its historic “Because I’m Worth It” slogan —  at the PFDC L’Oréal Paris Bridal Week for the first time ever.

In continuation of the #BeautyMeetsFashion platform each season, L’Oréal Paris redefined both bridal makeup and hair trends for the season using L’Oréal Paris Makeup and Hair Care products. The participating bridal week hair and make-up styling team for PLBW 2018 was N-Pro/NGENTs. 

Sehyr Saigol, Chairperson of the PFDC, has said: “With each fashion week, we strive to create highly anticipated trends, concepts and talent in the industry all the while maintaining our authenticity and driving the credibility of fashion in Pakistan forward. Ensuring the integrity of our platforms, we consistently aim to embody the latest innovations in the fashion world each season with a spirit of continuous evolution. I am particularly happy to reveal the exciting line-up of this year which promotes an eclectic mix of designers. In the spirit of nurturing emerging talent, the PFDC is also delighted to be a patron of the work of promising young designer Hira Ali, sponsoring her show this year. As with every PLBW, we are delighted to build on our partnership with the world’s most important force in beauty, L’Oréal Paris. With our Beauty Meets Fashion platform, we aim to collaboratively establish the regions’ fashion and beauty looks for 2018-2019.”

Musharaf Hai, Managing Director L’Oréal Pakistan, has said: “Bringing the latest developments and innovations continuously to the forefront of the world of beauty and fashion, the PFDC and L’Oréal collaboration grows stronger each year – now celebrating 8 years of partnership. The synergy to empower Women is created by the Beauty métier of L’Oréal; the world’s leading beauty company, combined with PFDC representing numero Uno in the business of Fashion. Being true to our global initiative of “Beauty for All”, we believe in not just calling the trends, but also bringing sustainability, diversity and inclusiveness to the realm of Beauty.”

The PFDC is proud to continue their partnership with L’Oréal Paris as their title sponsor while introducing Samsung as their official technology partner, J. as the official fragrance partner, Borjan as the official footwear partner, Aquafina as the official beverage partner, Lays as the official snacking partner, Careem as the official transport partner along with Engine as an associate sponsor.

PFDC L’Oréal Paris Bridal Week [#PLBW18] was directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021 and Restart, N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, CityFM89 and Radio1 FM91 as the official Radio Partners, Hum TV as the official TV Media partner and security by PEL with media management by Lotus Client Management & Public Relations.




EARLY EVENING GROUPED BRIDAL SHOWCASE

Tabya Khan

Day-2 of PFDC L’Oréal Paris Bridal Week 2018 early evening grouped bridal showcases was opened by Tabya Khan with her bridal collection ‘Jasmin’. The collection takes its inspiration from Chinese Art Deco. Based in shades of pink, the collection used luxury fabrics such as organza, nets and tissue.

Film and TV actress Sarwat Gillani participated in the designer’s showcase as a celebrity showstopper.


Ahmad Sultan

Ahmed Sultan showcased his “Nazrana-e-Ishq" collection at PFDC L’Oréal Paris Bridal Week. The collection draws its inspiration from the pure feeling of falling in love. The color palette is based in bright and bold colours with shades of red and gold. Set in rich luxurious materials such as chiffons, nets, organza, kimkhab, kundun zair, silks and jamawars the collection aims to reinvent classic silhouettes with a modern twist by making use of traditional embroideries with modern 3D work. The showcase also featured menswear pieces.

TV actress Aiman Khan participated in the designer’s showcase as a celebrity showstopper.

“On my voyage in the fashion world, my experience at PFDC L'Oréal Paris Bridal Week left me addicted to the immense world of aesthetic experience its opened for me. Being a part of it this year, sends a wave of electric enthusiasm to my creative passion for inhaling the sophisticated aesthetic, quality and excellence to be exuded at the platform as established by PFDC L’Oréal Paris Bridal Week.” said Ahmad Sultan


Mehroze Saboor

Mehroze Saboor made his ramp debut at PFDC L’Oréal Paris Bridal Week 2018 with his collection titled ‘The Garden of Earthy Delights’. Inspired from the memory of biblical Garden of Eden, to the gardens providing the scenario for the pursuit of earthly loves, this collection embraces the symbolic meanings of the renaissance with its sacred stories and the folklore of romance surrounded by roses with garden pinks and carnations. The collection is constructed with various types of silks, Japanese crepe with silhouettes designed by keeping in mind the clothing styles of Renaissance such as cloaks, capes, structured jackets and interesting variations of asymmetrical cutlines. Embellishment includes various techniques of thread work with cross stitches, French knots and an amalgamation of sequin and bead work. With a colour palette which is a mix of Prussian blue, Rose pink, Jade green, Sepia gold, Garnet and a poetic blend of rose and black, ‘The Garden of Earthy Delights’ combines flowy and clean structured silhouettes.

“I am utterly humbled to be recognized by prestigious PFDC and very hopeful that my selection would bring more diversity to PFDC L’Oréal Paris Bridal Week.” said Mehroze Saboor


IVY Couture

IVY Couture showcased their AW bridal Collection 2018 at PFDC L’Oréal Paris Bridal Week. The collection draws its inspiration from art deco movement. Based in a vivid color scheme the collection featured geometric shapes.  The silhouettes for the collection have been modernized and yet the old world charm was reflected through the signature handcrafted techniques.

Musicians Jimmy Khan, Lucky Ji and Naghma performed their hit song ‘Baalkada’ for the show and film and TV actress Mawra Hocane walked the ramp as a celebrity showstopper.



EVENING BRIDAL SHOWCASES

SOLO BRIDAL SHOWCASE

Faraz Manan

The evening bridal showcase was opened by a solo show featuring Faraz Manan who showcased his bridal collection ‘AlHambra’ collection at PFDC L’Oréal Paris Bridal Week. In collaboration with Shazia Deen of Neemar for jewellery pieces, the collection is an amalgamation of East and the West and takes its inspiration from the majestic beauty of Granada and the spectacular fortress built by the Nasrid dynasty in the 13th century in Europe. Staying true to designer’s signature style, the collection featured forty pieces including select menswear pieces. For the collection European fabrics such as organza, nets have been fused with rich jamawars from the East. The color palette for the collection is also signature designer colors including blush, sandstone, terra cotta, jewel tones mainly inspired by the colors and architecture of Alhambra itself. The silhouettes for the collection are more structured and tailored reflecting the grandeur of Arabia and modesty of Arab Culture.

L’Orel Paris Local Spokesperson and supermodel Mehreen Syed walked the ramp as a celebrity showstopper.

“I’m super excited to be showcasing again in my city with my fashion fraternity in a solo show at the platform of PFDC L’Oréal Paris Bridal Week.” said Faraz Manan





GROUPED BRIDAL SHOWCASE


Nickie Nina

Nickie Nina showcased her bridal collection ‘Noor Mahal’ collection at PFDC L’Oréal Paris Bridal Week. In the collection, chunri and block prints have been delicately worked with intricate imagery from Southern Punjab.


Hira Ali Studios

Hira Ali Studios showcased her debut bridal collection ‘Snap Trapped’ at PFDC L’Oréal Paris Bridal Week. The collection is an ode to modern day youth culture. Celebrating individuality that inspires and women who break stereotypes - is at the core of each Hira Ali piece. The collection is a celebration of women who have broken the chains of being trapped by the pressures of social media and are not afraid to live life without a filter. These young wild spirits refuse to be shackled by invisible burdens that take away from individuality. The color palette for the collection is based in vibrant hues while the silhouettes comprise of traditional pieces with modern utility to add a contemporary twist.


Republic by Omar Farooq

Republic by Omar Farooq showcased the bridal collection ‘Hunar’ at PFDC L’Oréal Paris Bridal Week. The collection is inspired by the eclectic ancient art and architecture of the subcontinent and aims to bring the intricate detailing and unique artistry of the Mughal era to life. Based on the beauty of Rajasthan and pre-colonial subcontinent it pays homage to the foundation of our heritage, craft and love for beauty and art. The entire collection is put together through classic silhouettes in a range of subdued pastel shades. ‘Hunar’ explores the use of a variety of crafts and intricate workmanship brought to light by the subcontinental legacy. Looking at art and architecture from the past, floral elements combine with an array of historic symbolisms that reflect life and beauty. The collection celebrates the confident, classic man- one who appreciates art and history as much as he appreciates fashion and beauty.




L’Oréal Paris Pakistan champion women with their mantra “Because We’re Worth It” at the 8th PFDC L’Oréal Paris Bridal Week with local spokespersons Mahira Khan and Mehreen Syed

"Worth It" experience

The world’s number 1 beauty brand L’Oréal Paris brought to the PFDC L’Oréal Paris Bridal Week ramp the "Worth It" experience — a nod to its historic “Because We’re Worth It” mantra —  at the 2018 PFDC L’Oréal Paris Bridal Week (PLBW’18).

The "Worth It Show" was introduced earlier this year by L’Oréal Paris at the Cannes International Film Festival 2018, and was broadcast live globally. Through its unique public agora, L’Oréal Paris opened up a conversation about and on women empowerment; a powerful moment during the Cannes International Film Festival to bring women’s voices to all and to unveil the woman behind the actresses, with their stories, their triumphs and their obstacles on the way to feeling “worth it”.

L’Oréal Paris introduced a flavour of this ethos at the PLBW’18 with local L’Oréal Paris Spokespersons Mahira Khan and Mehreen Syed, who captivated and moved audiences with their stories, journey and road to women empowerment in Pakistan.

Speaking at the show, L’Oréal Paris Hair Care spokesperson Mahira Khan said:

“I strongly believe that empowering women with better education, being sensitive towards their wellbeing, health, happiness, ensuring equal opportunities and respecting their rights will go a long way in transforming Pakistan. Here’s to all women knowing that they truly are worth it!”

Supermodel and L’Oréal Paris Spokesperson Mehreen Syed said:

“I feel lucky in life to be associated with a brand like L’Oréal which genuinely believes in empowering women worldwide to feel confident to control their own lives through education, employment and economic uplift. This year’s ‘Beauty For A Better Life’ program will enable 500 women from underprivileged socio-economic background including women who are challenged by physical disabilities to gain free of cost beauty training, provide employment opportunities and regain their self-esteem.

Speaking on the occasion, L’Oréal Pakistan's Managing Director, Musharaf Hai said:

“L’Oréal believes in universal values of beauty - hence every woman is Worth It. 2018 marked a historic moment of L’Oréal Pakistan’s first entry into Cannes Film Festival with our Hair Care Spokesperson Mahira Khan. With Mehreen Syed, our “Beauty For A Better Life” program is growing in Pakistan and will enable 500 women to get free of cost training and ability to secure employment in the beauty sector this year. We are delighted to collaborate with Mahira Khan and Mehreen Syed, as they are truly active champions for women empowerment in our L’Oréal Paris family.”

L’Oréal Paris has been present in Pakistan since 2009. Its spokespersons are passionate and talented individuals who are the icons of arts, fashion and beauty. The exceptional careers and charismatic personality of L’Oréal’s ambassadors resonate in the brand’s motto “Because We’re Worth It”, a truly universal message of empowering beauty for decades.


SOLO FINALE BRIDAL SHOWCASE

HSY

Pakistan’s iconic couturier HSY staged the powerful grand finale of the 8th edition of PFDC L'Oréal Paris Bridal Week 2018 with the brand’s new A/W Bridal couture collection titled “Zmarei” or ‘lioness’ in Pashto.

With ‘Zmarei’, HSY paid tribute to the powerful, modern woman of today; the new, the fearless and dynamic generation of strong women. The collection also celebrated the beauty of diversity in all women.

For ‘Zmarei’ and under the aegis of the HSY Mentorship Programme (HMP) HSY collaborated with 35 young creative professionals across universities, colleges and those freelancing with each person assessed and mentored by Hassan Sheheryar Yasin. These individuals come from varied background, embracing what the collection itself stands for: the beauty in diversity.

A collection based in making bridal couture more accessible and affordable, the ‘Zmarei’ collection channeled swirling hemlines, gold edgings, delicate paisley motifs with detailed design. It projects silhouettes of flowing organza, draped watercolor silks, structured raw silk and rich velvet textures. All motifs and accessories for the collection were all made in Pakistan by Team HSY using local materials and artisans.

Indie-folk band Khumariyaan performed live during the bridal ramp showcase.

For more information, logon to: http://www.pfdc.org/ and http://www.facebook.com/PFDCOfficial or follow PFDC on twitter: https://twitter.com/PFDCOfficial and Instagram: https://instagram.com/PFDCOfficial  

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