July 10, 2018


Lahore, July 06, 2018: Pepsi Pakistan’s biggest musical platform, Pepsi Battle of the Bands, is all set to
launch its third season in July 2018. To announce the launch of the Season, an event was organized at X2
restaurant in Lahore, attended by media representatives, digital community, socialites and senior
management of Pepsi Pakistan.

The upcoming season of BoB features a diverse genre of bands, including two bands with strong female
leads. According to the information shared by Pepsi Pakistan, more than 400 bands applied for the
auditions this year. The judges for this season include Strings, Meesha Shafi and Fawad Khan while
Farooq Ahmed (Aaroh) will be seen as the guest judge for the auditions on the show. In addition to this,
Shahi Hasan will be seen in a new role of music producer this Season.
A special screening of the TVC of Season 03 was organized at the event which left the audience with
increased excitement about the show. In the opening sequence, Kashmir is seen singing their classic hit
Kaghaz ka Jahaaz, with none other than Fawad Khan, followed by the second sequence featuring Meesha
Shafi matching her powerhouse vocals to Badnaam’s, with a new rendition of Kala Jora, looking as
powerful as ever. The biggest surprise of the evening was the last sequence of the ad which surely took
the audience to a rollercoaster ride of emotions as a familiar sound of Strings performing “Hai Koi Hum
Jesa” echoed in the hall, the biggest hit released by Strings some 15 years ago. The closing of the ad
features all the artists appearing in it joining Strings to chant the Season’s anthem together which is truly
magical. It has been revealed that the show will kick off on July 15 and a new episode will be aired on
every Sunday.

Speaking at the occasion, Saad Munawwar, Senior Marketing Manager, Pepsi Pakistan, said, “The third
Season of Pepsi Battle of The Bands is just around the corner and we are proud to present to you
another exciting Season of the show through which we have taken the responsibility of reviving the
band culture in Pakistan and providing the opportunity to our young musicians to showcase their talent
in front of the entire nation. I’m part of the generation which has seen the rise and fall of the band
culture in the country and through Pepsi Battle of the bands, we want to make sure that we take that
culture back to rise and reestablish it for our future generations. And I truly believe that by bringing this
platform to life again, we have already taken our first step in that direction.”

It is evident that the show is out there to bring about change as the first Season of the show launched
some extremely talented bands like Aaroh, Entity Paradigm (EP), Mekaal Hasan Band (MHB), and the last
year’s season also turned out to be successful in launching Kashmir and Badnaam who have both recently
released their solo albums as well and will also be seen making appearances on the upcoming season.

October 24, 2016

Husnain Minawala gears off with his new blog!

Husnain Minawala is all set to relaunch his blog with a lot more interesting and exciting areas covered. The blog that has been successfully running since 2012 initially spoke about the glooming technology and ever-changing lifestyle. Now the blogger has decided to share his two cents on travel and fashion. Isn't it great? All under one blog? All put together beautifully? We definitely look forward to this relaunch.

For all those hearing about the blog for the first time will be fascinated to know about Minawala's fully-operative and dynamic instagram account. If you are the kind of person who is thrilled by pictures of breath-taking destinations and mouth-watering food, then this account is a must follow.

Husnain Minawala is a well known blogger and has been associated with Lenovo and Samsung. The two big brands, known by the names and the quality of their product. You didn't think the deal was this big, did you? 
He was also selected amongst the 200 influencing people of social media under the title of YouInspire by Lenovo. 
WOW is all the comes out right now.

The achievements of this enthusiast dont just end here. This genius is also an entrepreneur who has successfully pulled off different projects. Let us list a few for you:
In 2006 he founded Events Pakistan, it is Pakistan's leading event portal which to date is covering all the hot and major events of the country. 
In 2010 a digital agency known by the name Mystic Social Media was born and was later branded as Mystic Advertising. 
In 2013 a portal for all the active bloggers was launched, karachibloggers.org. 
In 2014 Mystic Advertising LLC opened its office in Dubai UAE, currently Minawala is the director of this growing agency.

Three cheers for this guy.

June 1, 2016

Humayun Saeed Signs On For A Collaboration With Riphah International University.

[Pakistan, Saturday, 28th May’16]: Humayun Saeed has signed on with Max Production (Riphah International University) for a collaboration to scout emerging talent from Pakistan to promote local cinema and enhance the country’s image globally. The official signing ceremony of this collaboration took place in Karachi on 25th May’16. 

Besides being one of the leading actors of the country, Humayun is also a renowned producer. His production house Six Sigma Plus is associated with some of the biggest television and film projects in recent years.  

Sharing his thoughts about this collaboration, Humayun tweeted “Happy to announce my collaboration with Max Production (Riphah International University). We will be working together to scout fresh talent from Pakistan and enhance the country's image across the globe. #PakistanZindabad”.

Film and TV Star Aamina Sheikh LIVE in Lahore on 1 st June at Books and Beans

[Lahore: 31 st May 2016] Superstar Aamina Sheikh will be live in Lahore in conversation with

Rehan Babar talking about her career, films, dramas, motherhood and more at Book n Beans in

Lahore on Wednesday 1 st June, 2016 from 7 pm to 8 pm. Books n Beans is located at N-52- 53,

Main Gurumangat Road, Gulberg 2 - Lahore.

February 11, 2016

Humayun Saeed’s TV Comeback Serial Dillagi's Promos Are Out.

[Pakistan, Thursday 11th February 2016]: Here’s good news for fans of Humayun Saeed.
His television comeback serial Dillagi, which will mark his return to the small screen after a
break of four years, is all set to go on air this month! The highly-anticipated promos of
Dillagi were unveiled at a press meet up in Karachi and are creating frenzy on social media.
Riding high on romance, emotions and drama, the impressive promos seem to be hitting all
the right notes with the audience.

Dillagi brings together the successful team of director Nadeem Beyg, Six Sigma Plus
Productions, ARY Digital and the popular on-screen pair of Humayun Saeed and
Mehwish Hayat. The team worked together on 2015’s blockbuster hit movie Jawani Phir
Nahin Ani. The serial also stars Saba Hamid, Uzma Hassan and Mariam Ansari. The serial
has been written by Faiza Iftikhar, while the OST is a recreation of Nusrat Fateh Ali Khan’s
popular qawwali Tumehin Dillagi Bhool Jaani Pare Gi which has been sung by Rahat Fateh
Ali Khan.  The serial will be airing on ARY Digital towards the end of February.

Speaking about the response he has received for Dillagi’s promos so far, Humayun states,
“It feels great to have the audience wholeheartedly accepting a project we have worked so
hard on. I chose to make my comeback on television with Dillagi because the script was so
strong and I knew Nadeem would execute it wonderfully. I am very happy that the audience is now liking the promos and looking forward to the serial.”

June 21, 2015

HSY all set to introduce new budget line “HSY Limited”

Following the successful showcase of his “Summer Couture 2015” Collection at TBCW 2015, premier couturier HSY is set to introduce a new affordable line “HSY Limited”, which will be available for retail at the designer’s Gulberg Galleria [Lahore] and e-commerce store from 22nd June 2015. The new line is available at attractive price points starting from only PKR 3,000/-
The new line will predominately comprise of digitally printed lawn and silk kurtis, created specifically to appeal to a younger, fun loving audience. This is the first time that the brand will be offering the signature HSY aesthetic at a price range that appeals to the masses without comprising on the premium quality that patrons have grown to expect from HSY.
Speaking at the launch of the new line, HSY said “We are very excited at the launch of this new line. After the launch of our first prĂȘt store last year, “HSY Limited” is an extension of our commitment to give something back to our patrons and make the brand HSY more accessible to the masses. During my last two decades in the fashion industry of the country, I have met many people who follow HSY but aren’t able to own a HSY outfit. I want to make those people part of the HSY family by offering them HSY with same quality and aesthetic but at a more appealing price tag”.

For more information, please log on to: https://www.facebook.com/hsystudio

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Hush puppies comes to Faisalabad

Opening its doors to the mass-market in Faisalabad, Hush Puppies are famous for its flexibility, comfort and quality. The new store located Susan Road, Faisalabad fuses the classic elegance and contemporary comfort into its quintessential global image.

Operating since 1958, Hush Puppies introduced the world to a new kind of footwear -- shoes with casual style and an easygoing attitude made to relax in. Overtime it became a global brand and a household name as it has sold over 17 million pair of shoes every year, around 165 countries. It has a unique formula of style and comfort in product paired with world-class marketing and a strong global platform which added to its success.

Hush Puppies is a global brand of contemporary, casual footwear for men, women and children that is being exclusively distributed in Pakistan by Firhaj Footwear (PVT) Ltd. With almost 56 stores nationwide, Hush puppies endeavour to present comfort, quality and durability to its loyal customers.
Recognized by the iconic symbol of a basset hound, Hush Puppies has grown widely popular. The brand perfectly defines an individualistic and carefree persona. The comfortable style easily makes the shoes an unquestionable favourite with every user.

 Opening its store in one of the largest industrial and metropolitan city of Pakistan, the location, Faisalabad, gels together with Hush Puppies’ brand ideology. It provides the ideal location to showcase extensive range of high quality shoes, boots and sandals for all age groups and genders. The launch event comprises of a fashion presentation by leading models of Pakistan.

Hush Puppies is also a division of Wolverine Worldwide, the world's leading maker of casual, work, athletic and outdoor footwear for men, women and children. It aims to welcome large crowds at its opening and will be showcasing and stocking the latest collection by Hush Puppies including the Soft style, Body Shoe and Weather SMART.

The event had a massive opening from socialites and locals visiting the store along with a fashion presentation by leading Pakistani models including Sonia Nazir, Mahroosh,Kanwal Ilyas, Ayesha Butt, Sama Shah, Kiran Butt, Hina Malik & asifa.

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June 8, 2015

Five-year-old Burberry model Laila Naim to walk for Ali Xeeshan in Fashion Parade London

For those following the upcoming fashion extravaganza Fashion Parade in London, there’s great news!
Five-year-old British-Pakistani fashion sensation Laila Naim, who became the first Pakistani model for 159-year-old British luxury fashion house Burberry, will be making a special appearance at the grand fashion even in London on June 11.

Yes, Laila, who lives in London and recently won hearts all over the world with her adorable campaign for Burberry, will be making her first appearance on the ramp for a Pakistani designer. She will be walking the ramp for Pakistan’s very own master couturier Ali Xeeshan on June 11 at the Saatchi Gallery in Chelsea, London.

Laila has also been featured in renowned fashion magazines such as Red, Marie Claire and Tatler. Laila joins the esteemed line-up of supermodels like Kate Moss and Cara Delevingne, as well as actress Emma Watson, who have also featured in Burberry campaigns.

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Recollections by YBQ

 One of renowned Designer and Artist Yousaf Bashir Qureshi presented Recollections; an evening affair was hosted by Catwalk Productions and Canvas Gallery. The collection endeavors to showcase Yousuf Bashir Qureshi’s past and current artworks.

Over the years, Mr. Qureshi has been experimenting with various mediums to express himself. These include, but are not limited to, painting, sculpting, photography, and writing. Known to the world as YBQ, Yousuf Bashir Qureshi has a passion for arts, fashion design, and photography. He has worked and learnt from the industry that gave him great insights on the business of fashion.  He has worked with major brands which helped him gain experience, understand and learn about his subject in particular and art in general.

With this debut art showcased in Pakistan, Mr. Qureshi plans to reach out to millions of hearts of art-fanatics and illustration-lovers. The event was fully supported by Getz Pharma as a collaborative partner. Getz Pharma, itself is a Research Driven, Branded Generic, Manufacturing Pharmaceutical Company with a Global outlook. It is the 3rd largest pharmaceutical company of Pakistan, and is the largest exporter, the 2nd largest tax payer, the largest employer and the largest investor in the pharmaceutical sector of Pakistan.

Getz Pharma has passionately pursued philanthropic and non-commercial ventures and actively wants to take part in initiatives for preservation of cultural heritage. Frieha Altaf has also been known to be passionate about finding individuals and polishing them into rare gems. Her past associations with Mr. Qureshi and her dedicated efforts have made this exhibition possible.

 The PR of the event was managed by Catalyst PR & Marketing.

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May 20, 2015


Pakistan’s first culinary TV channel, HUM Masala ventures into the genre of cooking competition to bring to you the most exciting and enthralling cooking competition show ‘Next Masala Star 2015’.

Next Masala Star is the most innovative cooking competition to be shot in Pakistan, where aspiring experts from 12 different universities and colleges in Karachi battle it out for the coveted title and the opportunity to host their very own cooking show. The first round of auditions took place in Bahria University, IOBM, Khatoon-e-Pakistan Government College for Women, Mohammad Ali Jinnah University, Apwa Government College for Women, St. Joseph's Convent, Khursheed Government College for Women, Indus University and other colleges. The contestants face some tough tasks, make some extraordinary food, and have a chance to learn from the veterans of the culinary world. Starting with over a 100 contestants, the show boasts tough competitions and only one will emerge as the Next Masala Star!

The Judges’ panel include Zubaida Tariq, known for her gentle demeanour, helpful advices, and mentoring skills, Chef Tahir Chaudhary, who is always on the lookout for something delicious and well-balanced to eat and Zarnak Sidhwa, who is very firm about hygiene, presentation and overall taste and flavor. Watch the judges decide who fulfills all these criteria, without which Next Masala Star is incomplete.

Starting from May 16, 2015, the show will be aired every Saturday and Sunday at 6:30 pm on HUM Masala. ‘Next Masala Star’ is sure to capture the attention of local audiences, with cooking competitions filled with tough challenges, amazing recipes and a lot of fun. The show will hail the best contestant as the next upcoming culinary talent on HUM Masala.

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May 18, 2015

Masarrat Misbah celebrates the launch of Masarrat Misbah Makeup

Masarrat Misbah, an entrepreneur, a philanthropist and one of the pioneers of the hair and beauty industry of Pakistan with the Depilex Group, celebrated the launch of her makeup line Masarrat Misbah Makeup through a lunch hosted in Karachi on 15th May, 2015.
The intimate lunch celebrating the launch of the makeup line was hotly attended by fashion industry stalwarts, celebrities and media personalities alike. Among those in attendance at the event were: fashion designers Maheen Khan, Nomi Ansari, Ayesha Farooq Hashwani, Adnan Pardesy, Huma Adnan, Zainab Chottani, Aamna Aqueel and Mohsin Sayeed & Hadia Khan of The PinkTree Company; jewellery designer Nazneen Tariq; choreographer Imran Kureshi; media personalities Bushra Ansari, Maria Wasti, Hira Tareen, Zhalay Sarhadi, Khusbakht Shujaat to name a selection; models Fia Khan, Rubya Chudhry & Areeba Habib; make-up artists Dualat Rahimtoola, Peng Qureshi, Rohana Iqbal & Shama Javed to name a few; photographer Tapu Javeri.



Masarrat Makeup is the first Halal Certified Makeup brand to launch in Pakistan, not using any animal substances or intoxicants in the entire product range. Speaking about her makeup line, Masarrat Misbah said “Masarrat Makeup has become a reality after two years of research, primarily focused on a color range best adapted for the Asian skin tone, climate and complexion, with an emphasis on textures, colors, pigments and most importantly formulations.” 

“Since halal make-up also means ethical beauty products - Masarrat Makeup as a brand is also connecting with the ‘women of today’, women of all ages who want to look good, live a fast paced, multi-tasking life and who are socially responsible at the same time!” Misbah further added.
Masarrat Makeup is currently available for customers in Pakistan only via www.masarratmakeup.com for cash on delivery purchases, and will be available online for international and credit card customers, as well as at leading outlets across Karachi, Lahore & Islamabad by June 2015.


For more details visit us on:
Instagram: www.instagram.com/masarratmakeup
Facebook: www.facebook.com/masarratmakeup
Twitter: www.twitter.com/masarratmakeup
Pinterest: www.pinterest.com/masarratmakeup

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