September 20, 2019

EBEL, a Swiss Luxury Watches Brand, Presents Hareem Farooq as its Official Brand Ambassador for Pakistan

Hareem Farooq will now be the face of EBEL in Pakistan for their brand communication. This association is a huge step for EBEL and AM:PM, to boost the brand image within the local market. Hareem Farooq on the occasion has commented, “I’m excited and feel honored to be a part of the EBEL family. A watch symbolizes an individual’s personality and EBEL’s sense of style and quality has always caught my eye. I’m proud to represent my country for such a prestigious international brand, and am looking forward to working with them.”
EBEL offers a premium quality line of luxury wristwatches for men and women. The brand was established in the early 1900s in La Chaux-de-Fonds in Switzerland and has incorporated high standards of precision and quality, along with strong aesthetics and classic designs. Indeed, its brand signature Beauty Marries Function comes from the marriage of these key elements which established the brand.
AM:PM part of Collectibles & Sonraj family has been one of the strongest retailers for luxury wristwatch brands in Pakistan. AM:PM has been an advocate for all watch enthusiasts within the local industry and has been a leading name that offers a wide range of the finest branded watches and a first-class shopping experience. Coming from a family of watch connoisseurs, AM:PM has remained consistent with its tradition of providing after-sale services and reliability for its esteemed customers.

About Ebel:
EBEL’s success has been built upon the perfect fusion of technical excellence and a passion for aesthetically daring and timeless, distinctive design. A passion for innovation and excellence in watch design has always been at the heart of the EBEL brand. EBEL was founded by husband and wife Eugène Blum and Alice Lévy, in La Chaux-de-Fonds, Switzerland in 1911. Since its inception, EBEL has remained true to their core values, manufacturing fine Swiss watches that marry beauty and function. Renowned today for its iconic bracelet design with signature wave-shaped links, EBEL continues to create timepieces that embody luxury and contemporary elegance with subtle, yet exquisite detail.

Ali Rehman Khan Joins TCF Ambassadors Program To Enable Education for All

TV and Film actor Ali Rehman Khan visited The Citizen Foundation’s (TCF) Head Office and signed an agreement to become goodwill ambassador. He has previously visited TCF Qayumabad Campus and showed his commitment towards TCF’s mission to provide quality education for the less privileged. He will support the ongoing efforts of TCF by creating awareness for the need to create education opportunities for all the children of Pakistan regardless of their caste, creed, religion or ethnicity.
On behalf of TCF, Syed Asaad Ayub Ahmad, CEO TCF signed the agreement and welcomed Ali Rehman Khan on board for joining the TCF’s education movement. Expressing his thoughts, Asaad Ayub said, “We need to highlight the emergency for the need to educate all children because it is their basic right. I am so grateful to Ali Rehman Khan for becoming a part of the big TCF family and for graciously agreeing to help us in talking about this very important issue. I have no doubt that these efforts will help us in reaching out to many more out of school children.”
Education remains one of the biggest socio-economic issues being faced by Pakistan. Currently, there are more than 22.6 million out of school children. This makes Pakistan the country with second highest number of out of school children in Pakistan. That’s why we are facing an education emergency and all hands need to be on the deck to create the capacity for providing education for these out of school children. Statistics reveal that 1/3rd of out-of-school children do not attend because education is too expensive or the school is too far. The TCF school model was built to solve for these issues.
“I visited the Qayumabad TCF school last month and it was one of the most incredible days of my life.  I have joined hands with TCF to support their mission to provide quality education for the less privileged,” said Ali Rehman Khan after signing the agreement.
The Economist has called The Citizens Foundation (TCF) ‘perhaps the largest network of independently run schools in the world.’ TCF has more than 1,500 school units in 700 sites across Pakistan where children were previously out-of-school. TCF has built schools in the heart of rural communities and urban slums so schools are a walking distance away from the children. The Citizens Foundation is the largest private employer of women in Pakistan with an all-female faculty of 12,000 teachers and principals, encouraging parents to send their girls to school. TCF has 252,000 students this year. Nearly half (48%) of TCF students are girls. Eighty-eight percent of TCF alumni have gone to college and 71% are employed.

About TCF
The Citizens Foundation (TCF) is a strong advocate of the belief that a truly informed and educated society forms the foundation of a progressive state and instills in its citizens the ability to adapt and evolve with changing times. It is a non-profit organization set up in 1995 by a group of citizens who wanted to bring about positive social change through education. 24 years later, TCF is now one of Pakistan’s leading organizations in the field of education for the less privileged. The TCF model focuses on providing quality education through purpose-built schools located in the heart of Pakistan’s urban slums and rural communities.  The organization ensures that girls represent nearly 50% of overall student enrolment. To magnify its impact, improve enrolment and quality of education, TCF is also adopting Government schools across Pakistan.

Sania Maskatiya is set to reveal ‘DILARA’ on Day-2 of #PLBW19

Multi-award winning fashion house Sania Maskatiya is set to showcase their F/W 19/20 bridal collection titled ‘DILARA’ on day two of PFDC L’Oréal Paris Bridal Week 2019. The showcase will be complemented by jewelry from Allure by MHT.

Indeed, Sania Maskatiya’s boldest bridal collection to date, DILARA pays tribute to the most exquisite of promises between two beloveds. A collection that combines ‘dil’ (heart) and ‘ara’ (what decorates beauty), two core elements of fashion, DILARA dresses both bride and groom in a dazzling array of colours, both subtle and siren, featuring heavily ornamented luxury fabrics in silhouettes that hearken to the Subcontinent’s Golden Age; blending a mild modernity to the allure of the Orient. Its peshwazes and ghararas, prince coats and sherwanis are brilliantly furnished with an elegance that’s eternal. An astonishingly sensuous homage to love’s sublimity, DILARA defines all that a marriage can be.

There’ll never another
Who melts his gaze
To silk and sequin
As her

And nowhere a sun
So golden, so true as
His heart that races
For her

A promise so fine
So pure and divine
A queen in her time

DILARA will be available for preview and order in Lahore on 28th September 2019 and in Karachi on 30th September 2019 at the flagship outlets.

Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan's most lauded designer and most prized fashion export.

The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India and New York Fashion Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four stand-alone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

For further information on Sania Maskatiya please visit:
Twitter: @saniamaskatiya
Instagram: @saniamaskatiya

September 17, 2019

This World Tourism Day Win A Free Trip To Swat With Hoga Saaf Pakistan

Hoga Saaf Pakistan, a movement by Reckitt Benckiser Pakistan, in collaboration with Find My Adventure Club recently announced “Mera Saaf Pakistan” competition.

To raise awareness about the importance of a Saaf Pakistan, Hoga Saaf Pakistan has yet again taken a step to inculcate the habit of cleanliness amongst Pakistanis. In collaboration with Find My Adventure Club, anyone can participate in the Mera Saaf Pakistan contest by following the basic four steps that are as follows:

1.         Share a picture of your clean and beautiful Pakistan.

2.         Use hashtag #MeraSaafPakistan #HogaSaafPakistan #FindMyAdventure.

3.         Make the post privacy to Public.

4.         Ask your friends to like, comment and share.

A lucky draw will be held to announce the 3 lucky winners for the contest who will have the opportunity to visit Sawat with the teams of respective organizations. However, terms and conditions apply (For T&C visit -

RB has been at the forefront to promote health and hygiene in the country through its campaign, Hoga Saaf Pakistan, and other national WASH programs since the announcement of Government’s Clean Green Pakistan movement.

September 14, 2019

Rising star Zubab Rana back on our screens with Rishtay Biktay Hain

The industry's lovely rising star, Zubab Rana is coming back to our television screens after the blockbuster supernatural thriller Bandish, with Big Bang Entertainment’s latest offering Rishtay Biktay Hain that is soon to be aired on ARY Digital.
The last directorial project of TV director Late Syed Atif Hussain (best known for family drama Babban Khala Ki Betiyan), Rishtay Biktay Hain features Zubab Rana in the leading role, along with Javed Sheikh, Rubina Ashraf, Shugufta Ejaz, Ali Abbas & Asad Siddiqui in pivotal roles.
“This drama tackles the evil of dowry that is still plaguing our society,” states Zubab Rana, “I get to play & show how even in the 21st Century an innocent girl’s married life becomes a living hell because of greed.”
Rishtay Biktay Hain, is scheduled to go on air on ARY Digital this September.

About Zubab Rana:
Zubab Rana’s unstoppable journey started from modelling just a few years ago, after which she has been giving back to back hit drama serials including Naseebo Jali, Mere Khudaya, Bandish and now ‘Rishtay Biktay Hain’ since her award-winning debut 2 years ago.

The Pakistani Academy Selection Committee nominates “LAAL KABOOTAR” for Oscar consideration

The Pakistani Academy Selection Committee, chaired by two-time Academy Award and Emmy winning documentary filmmaker Sharmeen Obaid-Chinoy, has selected “LAAL KABOOTAR” to be submitted for Oscar consideration in the 'International Feature Film Award’ category for the 92nd Academy Awards. The Academy of Motion Picture Arts and Sciences will choose the final nominees for all award categories including International Feature Film in December 2019. The complete and final list of Oscar nominees will be announced on 13th January 2020 with the presentation show for the 92nd Academy Awards scheduled to take place on 9th February 2020.

Laal Kabootar is a rollercoaster ride featuring Ahmed Ali Akbar as Adeel Nawaz - a hustling taxi-driver, looking for a way out of Karachi. But with his back against the wall, Adeel has some hard choices to make. Aliya Malik, played by the alluring Mansha Pasha, is strong-headed to the point of being stubborn, however when her world turns upside down in a series of incidents, she chooses to put up a fight even though her life is on the line. With its action-packed sequences and blinding pace, the critically acclaimed film also stars multi-talent actors such as Rashid Farooqui, Saleem Meraj, Ali Kazmi, Shamim Hilali, Akbar Islam, Syed Arsalan, Saad Fareedi, Hammad Siddiq, Ishtiaq Omar, Meesum Naqvi, Faiza Gillani, Mohammed Ahmed and Kaleem Ghour to name a few. Laal Kabootar has been directed by the award-winning Kamal Khan with Harvard graduates Hania Chima and Kamil Chima as the Executive Producers.

The Oscar committee for 2019 was chaired by two-time Academy Award and Emmy winning documentary filmmaker Sharmeen Obaid-Chinoy and includes Zeba Bakhtiar [Director and Actress], Zarrar Khuhro [Journalist], Zebunnisa Hamid [Assistant Professor of Film Studies], Sarmad Khoosat [Writer, Producer, Director and Actor], Asim Abbasi [Film Director], Rizwan Beyg [Fashion Designer], Jamil Baig [CEO Nueplex Cinemas], Sanam Saeed [Actress, singer and former model] and Hamna Zubair [Journalist].

Speaking about the selection of ‘Laal Kabootar’:

Kamil Chima and Hania Chima [Producers – Laal Kabootar]:
“This is very exciting news. This is a moment of immense pride for the entire team, from the investors who put their faith in us, to the cast and crew that worked tirelessly to tell a daring story.”

Kamal Khan [Director – Laal Kabootar]:
“Humbled by the news! This is an extremely proud moment for the entire team, we are all very excited. Want to thank the Pakistan selection committee and audiences for giving Laal Kabootar so much love.”

Asim Abbasi [Committee Member]:
"Laal Kabootar is one of the finest films to come out of Pakistan in recent years. Gritty urbanscapes and the dark underbelly of Karachi has never been explored and visualised for cinema like this before.  Taut, crisp storytelling and first rate performances that grip you from the first shot and just doesn't let go." 

Rizwan Beyg [Committee Member]:
“Out of all the films submitted Laal Kabootar stood out as a gritty real look at Karachi’s underbelly with nuanced performances by a bunch of very talented young actors. Shot cleverly and with solid direction it never wavered from its goal of showing the complexity of relationships between different classes in a teeming city battling terror and corruption. ...Reality bites.”

Sanam Saeed [Committee Member]:
“Laal Kabootar offers some fantastic performances and a fresh yet gritty cinematic experience. Kamal Khan as a director shines as he takes you through the dark side of Karachi. Mo Azmi the DOP always captures the essence of any story beautifully, and Taha Malik's soundtrack keeps you hooked.”

Sarmad Khoosat [Committee Member]:
“Laal Kabootar is an authentic representation of the new wave cinema in Pakistan. Karachi’s raw and fierce beauty has never been shown like this on screen before.”

Hamna Zubair [Committee Member]:
"Laal Kabootar is the most sophisticated film Pakistani cinema has produced in the last few years. Laal Kabootar contrasts the desperation of modern urbanites with the healing power of human kindness. The result is spectacular."

September 12, 2019

Ali Rehman Khan’s first ever play on ARY Digital to go on air from Sept 16

After winning the audiences and the box office with his Eid ul Azha rom com, Heer Maan Ja, heartthrob Ali Rehman Khan, is ready to showcase his acting prowess on the ARY Digital screen for the first time with the serial, Bewafa.
Ali Rehman Khan is going to play the lead role in this serial where he will be sharing the screen space with Naveen Waqar and Ushna Shah. The serial is directed by Aabis Raza (of Bandish fame) and produced by Fahad Mustafa and Dr. Ali Kazmi’s Big Bang Entertainment.
“Working with the Bewafa team was an absolute pleasure for me.” states Ali Rehman Khan. “Not only is the script and character very well crafted, and the story is such that all types of audiences should be able to connect with, but working with Aabis (Raza), Naveen (Waqar), Ushna (Shah) & the entire team of Big Bang Entertainment has been brilliant.”
Khan has really been making waves in 2019 starting from his critically acclaimed character Ammar in Khaas (airing on Hum TV) followed by Heer Maan Ja, his third successful outing on the big screen this Eid ul Azha.
Bewafa will go on air from the 16th of September, every Monday at 8 p.m. on ARY Digital.

September 11, 2019

Yashma Gill To Turn Heads with Her Latest Photo-Shoot

Yashma Gill, cutest actress-Vlogger in town, makes a splash with her captivating new photo-shoot, which follows the success of her recently launch YouTube Channel.

Whether it’s on screen or off screen, Yashma Gill knows how to captivate our attention. With her dark brunette waves and smoldering brown eyes, the actress hits all the marks with her great style and charisma. Her latest photo-shoot with the photographer Faryab Shah shows her in her element, rocking a simple outfit with her effervescent charm.

Yashma Gill has had all eyes on her since the start of her acting career, with her versatile choices and striking screen presence, she is currently winning hearts with her role in the blockbuster Piya Ka Naam Diya, and is the talk of the town with her Uber witty vlogs and will soon be seen with Hamza Ali Abbasi & Sajal Ali, in Haseeb Hasan’s mega project Alif.

September 7, 2019

Hoga Saaf Pakistan Becomes Part of the Climate Launchpad and Clean-Tech Innovation Conference

Humayun Farooq, Marketing Director- Health of Reckitt Benckiser, on behalf of their social initiative Hoga Saaf Pakistan, attended the Climate Launchpad Pakistan and Clean-Tech Innovation Conference last Saturday.

Reckitt Benckiser extended its support towards the endeavors of Climate Launchpad Pakistan which intends to introduce environmentally friendly technology and energy sources in the country.

Through RB Pakistan’s support, they have been able to sign up with the Ministry of Climate Change for the Prime Minister’s Clean Green Pakistan initiative.
Climate Launchpad Pakistan is a global climate change innovation program, launched by Stimulus that is intended towards creating awareness, symmetry, engagement and impact via the government, foreign missions and the private sector to develop an environmentally friendly and clean technology, and renewables eco-system for Pakistan with a focus on transportation, mobility, energy, agriculture and livestock, water and waste management.

“Buray Phansay” wins STARZPLAY Short Film Competition

The final event of the STARZPLAY Short Film Competition (SSFC) took place last night where the 10 shortlisted films were shown to a panel of judges and a live audience at Cinepax Lahore. “Buray Phansay”, a comedy about two friends who find a bag of money, won the competition after deliberations by the jury of judges.

The night started off with a press conference hosted by lifestyle and fashion personality Haiya Bokhari. The press conference panel included Arif BaigMohamed Chairman of StarzPlay, Maryam El Bacha CEO Cinepax,Syed Noor Pakistani Film Director, Omair Rana Actor and director. All the panelists appreciated the efforts of StarzPlay by Cinepax and the role its playing in nourishing and providing opportunities to the next generation of filmmakers. They also expressed their desire to have the platform grow even bigger in the coming years.

At a press conference before the screening Arif BaigMohamed, the Chairman of STARZPLAY by Cinepax said “SSFC has been our dream since the inception of the company and we have been working on the short-film concept for a long while now.  We couldn't be more proud and excited to have conducted this competition in such a successful way that it has become the biggest short film competition in Pakistan. I would like to take this opportunity to commend the talented youth of Pakistan to have taken part in such big numbers and to have trusted STARZ PLAY by Cinepax.”

The winner was decided by the jury of judges from the entertainment and film industry. The jury participants were Syed Noor, Omair Rana, Hamza Yousaf, Qazi Akhyar, Faizan Javed and Momin Ali Munshi. The jury of judges announced the winner after watching and scoring the movies on different criteria such as screenplay, cinematography, direction and dialogue. The winner Shahrukh Tariq will get an exclusive contract to produce a STARZPLAY by Cinepax original web series.   

The impact of the competition had reached and garnered intense interest, attracting more than 3,000 submissions from all over the world and over 200 entries from within Pakistan.

The 3rd Edition of 7UP Pakistan Wedding Show 2019 concluded attracting over 60,000 attendees over the weekend!

The third edition of the biggest wedding expo, 7UP Pakistan Wedding Show successfully concluded in Lahore with an attendance of 60,000 over the 2 days of the event.
At the #7UPPWS 2019, attendees got the chance to avail exciting offers and discounts, from over 70 coveted brands in fashion, beauty, event planning and much more. This year’s event was inaugurated by a special star appearance of Kubra Khan and Bilal Ashraf and closed with a special appearance by Fawad Khan.

#7UPPWS gave attendees a chance to plan their wedding with topmost event planners, leading bridal couture designers, furniture brands, caterers, DJs, photographers, salons and much more under one roof.In addition, brides were also able to meet some of the top fashion designers themselves and enjoyed free beauty consultations by enviable makeup artists including the renowned Shammal Qureshi of Toni & Guy, Arammish Salon and Spa and many others.
Talking about the event this year, Hassaan Khalid, Managing Director of 7UP Pakistan Wedding Show and Dreamweaver Productions said “The wedding sector is seeing an exceptional development with bride and grooms looking for unforgettable and extraordinary experiences for their special day. With the biggest wedding expo we bring the finest suppliers of wedding essentials under one roof with a vision of creating lifelong memories for our guests.”
Also, a highlight for PWS every year, some lucky attendees also won exciting prizes such as air tickets for honeymoon, free bridal photo-shoots and wedding coverage, makeup deals and much more!
7UP Pakistan Wedding Show brings together both shoppers and providers of wedding services to offer a convenient and accessible one-stop shop solution for all brides-to-be, their families and wedding parties. 7UP Pakistan Wedding Show is the ideal platform for exhibitors to meet with visitors and wedding shoppers to build awareness and recognition for their brand. It also gives shoppers a chance to explore and select from a diverse range of vendors to plan their perfect wedding in one go.
For more information, visit:

Musician, Music Researcher, Co-Founder of Lahore Music Meet handpicked as 1 of 10 scholars for the programme

The Goethe Talents Programme 2019 aims to support and connect young, aspiring musical artists including singer-songwriters, composers and DJs. A cooperation between the Goethe-Institut and »Pop-Kultur«, the scholarship will offer a variety of activities to experience the “music city” Berlin before the actual Festival: Studio visits, jam-sessions, short traineeships in selected companies from Berlin’s creative industries, listening sessions and meetings with scholarship holders of the Musicboard Berlin GmbH. Indeed, the scholarship is directed at musicians between 20 and 30 years of age who have already gained some experience in the field of music and have a solid grasp of the English language.

Currently pursuing a MMus in Ethnomusicology from the School of Oriental & African Studies (SOAS), Noorani also featured in the summer blockbuster film, Baaji, on the song Ye Aaj Mujh Ko Kya Hua as a playback singer for ‘Meera Ji’. Noorani has also been deeply involved in the Pakistani music industry having co-founded South-Asia’s premiere music festival, Lahore Music Meet (LMM). Since its inception, Lahore Music Meet has brought together enthusiasts, artisans, artists, patrons, industry representatives and academics to initiate dialogue on the developments and shortcomings in music in Pakistan. Most recently, Noorani served as General Manager for the Pakistan’s leading music platform, Coke Studio Pakistan (Season 10) and has managed South-Asian pop duo, Strings.

Noorani plans to releasing more music later this year.
For more information, please visit:   


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