January 18, 2019

‘WHY COULDN’T IT BE ME’ BRAND NEW TRACK AVAILABLE NOW



Acclaimed international actor, singer-songwriter and film director Farhan has released Why Couldn’t It Be Me, the latest track from his highly-anticipated debut album Echoes, which is out February 22nd.

Echoes features a culmination of Farhan’s lifetime experiences, beautifully combining emotion with empathy and soul. ‘Why Couldn’t It Be Me’ is a powerful and emotive journey into the pain of grief and guilt and is available to download today on all streaming platforms.

Whilst the album is an eclectic musical mix and lyrically focused on love and relationships, the largely acoustic ‘Why Couldn’t It Be Me’ brings an extra dimension to Farhan’s work and has been released during the 16 Days of Activism Against Gender-Based Violence - an international campaign to challenge violence against women and girls.

A key track on the album, it’s also the only song that “isn’t looking inward but it’s about an external event” and is a song written to heighten awareness of the need to tackle violence.

That event – a massacre in Peshawar in Pakistan, when the Taliban stormed into an army school and shot over 200 children – was a truly profound moment for Farhan.

After it happened, Farhan read an article about “a mother whose younger son hadn’t gone to school that day because he’d pretended to be sick. But his older sibling had gone and had been killed in the massacre. When I read that story I thought it must be such a strange dilemma for a young boy – ‘that could have been me in place of my brother.’ So just that thought got me writing, and I wrote Why Couldn’t It Be Me’ from the perspective of that younger brother.”

From mothers and fathers to children and siblings of victims, the pain is felt throughout a family and community. ‘Why Couldn’t It Be Me’ is Farhan’s latest endeavour to tackle the maltreatment of women in line with his ongoing commitment to use his worldwide profile to spread awareness of gender inequalities and the need to end violence in order to empower women and girls in every corner of the world.

A hugely successful and influential figure in India, Farhan is an actor, screenwriter, director and producer with countless movies to his name. He has also flexed his musical muscles before – not least playing the part of the front man of a rock band in the critically acclaimed film Rock On!! (2008) – but he’s been keen to record his own album for a long time. Yet for years his other interests – and life – got in the way.

“Over the last two years I felt a little bit of a burn-out setting in, just from working on films non-stop,” says Farhan. “I just felt I needed some time out for myself, to reconnect with other things, to look at where my life’s at – I wanted to channel what I was feeling, and put it out there, just to share with people. And I found that process very cathartic.”

Echoes is the result; a debut album that is deep and powerful, poignant and inspiring. It is also, a set of classic-sounding, self-written songs that reflect a childhood steeped in the greats of both Indian music, such as Kishore Kumar and Ravi Shankar, and of western rock and pop: The Beatles, Pink Floyd, Eric Clapton, David Bowie.

Recorded in Milan, the rich, melodic album was produced by Grammy-winning producer Tommaso Colliva (Franz Ferdinand, Jesus and Mary Chain, Muse). It opens with the previous single ‘Rearview Mirror’, which channels the timelessness of early Bowie and the ambition of Sgt. Peppers… amid soft rock orchestration and delicate melodies tinged with subtle psychedelia.

Further highlights include, ‘Seagull’ which finds Farhan touching on a transcendent blend of minimal instrumentation and emotive lyricism, and ‘If Love Is Not Enough’, which questions what is needed to keep a relationship together, before the more upbeat tones of ‘Bird On The Wire’ provide an anthemic crescendo of passionate expression.

Explaining the album’s title, he notes that, “Echoes. It’s about chapters in my life and voices in my head that have influenced the writing. All of us have our personal journeys through life, through love. We struggle at times to make sense of our emotions and of the world around us. So here I am, speaking as honestly as I can about my journey.”

That desire for connecting, for reaching out, also informs another of Farhan’s interests, which includes him being the South Asia goodwill ambassador for UN WOMEN – The United Nations Entity for Gender Equality and the Empowerment of Women. He recently launched the campaigning organization in India, MARD – Men Against Rape & Discrimination, which seeks to change male attitudes and bring positive change to the role and respect of women in the sub-continent.

With his inbuilt artistry and his CV – not to mention his genes – Farhan has already proven he’s adept at speaking to millions, and at using his voice for change. And now, with his tuneful, universal debut album, this gifted musician is ready to speak to people in a whole new winning way.


IRK Films & Arif Lakhani Films’ next titled “Heer Maan Ja” to release on Eid ul Azha



The production house broke the news of this film with a teaser leaves you questioning, what is actually going on? It all started off with a funny video, where the audience sees an argument between Imran Raza Kazmi and Hareem Farooq - the co-producers of the film and the head honchos of IRK Films, bantering about the casting the lead actor of the film, and other things!
“Heer Maan Ja” first look shows Hareem Farooq all dressed up in a wedding dress with joggers, looking mischievous with a worried Ali Rehman Khan. Directed by Azfar Jafri - Siyaah, Janaan, Parchi - the film is a jumpstart to your Eid with comedy and whole lot of ‘Laugh out Louds’.
Speaking about Heer Maan Ja, CEO & Producer IRK Films, Imran Raza Kazmi said, “We are extremely excited to release the first look of “Heer Maan Ja” because this will be a different take on films and humor and people will see Hareem (Farooq) and Ali (Rehman Khan) in a completely different look and avatar compared to Parchi.”
“IRK Films” and Arif Lakhani Films joint venture has been formed to provide premium content to all its viewers nationally and internationally.
Heer Maan Ja will be distributed by Distribution Club.

January 16, 2019

Sania Maskatiya launches “LuLu Edit II” Winter Festive Collection 2019





Multi-award winning and one of Pakistan’s leading fashion design house Sania Maskatiya has launched the second edit of its winter festive collection titled “LuLu”. 

“LuLu” – EDIT II, features Sania Maskatiya’s signature handcrafted pieces perfect for the winter festivities. The winter festive collection comprises of 36 distinct embellished and digital printed outfits in bright hues - it’s embellished using gota, ari and zardoze techniques in a wide range of silhouettes. With distinct feminine cuts in luxe fabrics and signature prints for the festive season, this collection comprises of separates available in multiple sizes.
“LuLu” Edit I and Edit II is available at all Sania Maskatiya outlets in Karachi and Lahore, stockists and online at their official e-store www.saniamaskatiya.com.

For further information on Sania Maskatiya please visit:
Twitter: @saniamaskatiya
Instagram: @saniamaskatiya


Peek Freans Café Receives an Overwhelming response at The Eats Festival in Karachi



Peek Freans has successfully established itself as a brand that is consistently introducing versatility and variety in products. As part of that objective, the organization set up their unique Café at the Eats festival in Karachi in 2019, after the immense success of the cafe at Coke Fest 2018 both in Karachi and Lahore.

The exclusive Peek Freans Café served delectable canapés and cookie desserts, hors d'oeuvres and one bite desserts - using their unique products, all of which were very economically priced too. Their menu included Chocolicious Rocky Road, S’mores, Jam Delight Cheese Cake, Butter Puff Caramel Pop, Butter Puff Hors d’oeuvres, Salsa, Chicken & Mushroom, Roasted Beet Hummus and Cake Up Goodness.

Head of Marketing EBM, Ayesha Janjua, while speaking to the media on the occasion said, “It's these little breaks in life that really matter; when we come together to enjoy and make each moment sweeter. Our specially designed Peek Freans desserts do just that.”

Director EBM, Shahzain Munir added by saying, “We are extremely happy to see such an overwhelming response for the Peek Freans Café and we aim to continue spreading joy through our yummy and delectable treats.”

Peek Freans received an overwhelming crowd at the Eats Karachi 2019 and started this year at a high note.


About EBM:
English Biscuit Manufacturers (Private) Limited has been baking tasty delights for Pakistani consumers under the brand name, Peek Freans, since 1966. As one of the pioneers of the industry and a dominating market leader, EBM continues to innovate on the fronts of product, quality, and communication. 



HINAMIRZA opens door to its first flagship store in Lahore with the launch of the brand’s new F/W Collection 2019!




Fashion Label HINAMIRZA from Karachi opened doors to its first outlet in Lahore. Located at 9 Arches Mall, on M M Alam Road, the opening also marked the launch of the brand’s new Fall/Winter pret collection 2019.
HINAMIRZA’s new F/W collection is a testament to the designer’s signature design philosophy of ‘less is more’. The new collection was presented via a small fashion presentation and consisted of a wide array of ensembles. The collection presented CASUALS based in cottons, linen, arabic lawn, cotton wool and SEMIFORMALS draped in pure cotton net and velvet. Moreover, the new collection offers delicate stone work combined with eastern embroidery work on warm color tones.
Complementing the new collection, HINAMIRZA’s new store also had a mini kids range alongside accessories such as pashmina wraps/shawls, handbags, jewelry and phone covers, all hand-picked by the designer herself.
Further, the interior of the brands new retail space has been done by Yasir Mirza, crafted to channel a sleek and simple aesthetic and providing superior retail experience to consumers in Lahore.
About HINAMIRZA
HINAMIRZA is known for its stylish and affordable fashion and the unique touches it brings to its collections, which makes it stand out from the rest of the High Street brands. The brand’s designs and cuts are based on simplicity and minimalistic work and modern design.
For more information, please log on to:

January 11, 2019

Dil Kiya Karey – Another Signature Presentation by 7th Sky Entertainment With Star Studded Cast



Sky Entertainment has always been a pioneer in providing quality entertainment for viewers and is ready with another signature production named Dil Kiya Karey which stars Feroze Khan, Yumna Zaidi, Mirza Zain Baig and Maryam Nafees in key roles.

Produced by none other than the remarkable duo of ace producers Abdullah Kadwani and Asad Qureshi, the creators of 7th Sky Entertainment, the play is written by Asma Nabeel of Khaani fame and directed by the brilliant Mehreen Jabbar who will be making a comeback with this project. Dil Kiya Karey is a love triangle between Feroze, Yumna and Zain Baig which also highlights important issues that are deeply rooted in the society. This drama will discuss social taboos and like everything produced by 7th Sky Entertainment, it’ll have a stamp of perfection on it.

The drama has a stellar cast including Marina Khan, Sonia Rehman, Sarmad Khoosat, Shamim Hilaly, Abid Ali and Tanveer Jamal aside from the lead actors and it can be anticipated that it will create a new benchmark in drama history. The play is ready to go on air from 14th January, every Monday at 8p.m. on Geo Entertainment.


January 9, 2019

Zubab Rana Takes a New Route with Dark Thriller Bandish



Zubab Rana’s latest drama Bandish which will show her as a victim of black magic will soon be on air on ARY Digital.

Bandish is directed by Abbis Raza and produced by Big Bang Entertainment. From what is visible from the initial teasers, young Zubab Rana has shown her acting prowess in Bandish. Playing a role of an innocent daughter of Marina Khan and Sajid Hasan, who turns into a creature of terror because of a curse on her family. She outshines in the drama’s teaser as she switches from a naive, soft spoken girl to a human under a vicious spell and completely changes her voice and appearance on screen.

Zubab Rana started her career in modeling in 2017. She is known best for her soap “Naseeboun Jali” that won the award for Best Soap of the year in 2018.

SHARMEEN OBAID-CHINOY releases the fourth part from the “Climate Change Animated Series”




A public awareness campaign to educate Pakistanis about Climate Change and Global Warning



 SOC Films, helmed by the two-time Academy Award winner Sharmeen Obaid-Chinoy, releases the fourth part from Pakistan’s first Climate Change Animated Series. The fourth part explores climate change with a specific focus on possible approaches for practicing sustainability and promoting environmental protection by becoming responsible global citizens.

The fourth short video narration, inspired by environmental activist Azal Zahir, touches upon the science behind climate change and offers sustainable solutions and actions on how to reduce carbon emissions in the atmosphere through simple adaptions in our lifestyles.

With the fourth part, SOC Films hope to critically engage audiences about taking care of the environment by becoming more empathic and aware.


The animated series is a public awareness campaign, in Urdu, with an aim to educate individuals about Climate Change and Global Warming and the steps they can take to make a positive collective change. Indeed, with recent scientific findings speculating the rise of annual global temperatures heading towards 3°C, it is clear that the issues surrounding climate change and rapid global warming will soon become irreversible. It is important now, for every citizen and country to take ownership and responsibility for what products they use and the rate at which they consume them.

Each short-film has been conceptualized, produced and directed by SOC Films and will be between 2 to 3 minutes long.

The fourth short-film can be viewed here: https://youtu.be/_9DUr1uyz9w

For more information about the climate change animated series and other SOC Films projects, please visit: http://www.facebook.com/socfilms




January 3, 2019

Sadia Jabbar Productions to Make Waves with Dile Berehem



Dil-e-Berehm, another signature project by Sadia Jabbar – owner of Sadia Jabbar Productions is set to go on air from 8th January on APlus Entertainment.

Helmed by Syed Ali Raza Usama, the director of Bashar Momin and Khuda aur Muhabbat and written by Mansoor Saeed, Dile Berehem is a story of rivalry for love with a twist. It’s a very serious story of a journey from love to revenge that showcases how multiple lives can be ruined with one person’s wrongdoings. The drama has romance that is laced with mystery and vengeance.

Dile Bereham has a stellar cast of Samina Ahmed, Isra Ghazal, Behroz Sabzwari, Hina Bayat, Faraz Farooqui, Najam Kifayat, Kiran Butt, Maryam Nafees with the lead pair of Amar Khan and Wahaj Ali who are going to show their amazing on-screen chemistry for the very first time.

Sadia Jabbar, the insightful producer is known for her charismatic work.  Covering a wide range of genres, her works include the romantic film ‘Balu Mahi’ and much-admired popular serial “Mere Bewafa”. Recently, she has announced her first Web Series named “Shameless Proposals” in collaboration with BVC media. With Dile Bereham, the well-known producer is ready to explore a new horizon.

December 28, 2018

The Sooper Junoon Concert Makes History as The Most Iconic Live Act Ever Seen in Pakistan!



On 25th December 2018, Karachiites were treated to the most awaited concert of the year featuring Pakistan’s biggest Sufi rock band, Junoon. The event - which was organized by leading biscuit brand, Peek Freans Sooper to celebrate Pakistanis' passion for their country on the birth anniversary of Quaid-e-Azam as well as to commemorate nearly 30 years of Junoon’s music - was declared a roaring success as it not only kept the audience singing along to the nostalgic tunes loud and proud, but also proved to be an awe inducing showcase of live effects and animation.

Although there have been countless large-scale concerts throughout Pakistan’s history, a recent lull in the frequency of such events threatened to derail and completely submerge its live entertainment scene. The Sooper Junoon concert proved to be the impetus needed to jumpstart that trend once again.

The event was a star-studded one with popular celebrities such as Wasim Akram, Zohaib Hassan along with an army of other celebrities and personalities in attendance. The much talked-about Ladies Only Pink Circle, which even Ali Azmat acknowledged on-stage as a first, was the crowning glory of the event while other enclosures were packed with people of all ages, all of whom had come together to see Junoon’s reunion after a long halt of 13 years.


With a massive stage set for the Sufi-Rock Kings, the host for the evening, Faizan Haque, kick-started the event with Pakistan’s top DJ, Faisal Baig, whose Classic Rock music set helped build the mood for what was to come later. Following him were four brilliant opening acts, namely Lyari Underground, Khumaariyan, Tamasha and Sounds of Kolachi, every band making its own mark with the audience and leaving them yearning for more.

With the appearance of each live act, the anticipation of the crowd for Junoon's first live act in years grew, eventually getting to a point where it seemed like they just couldn't take any more. However, once Junoon took to the stage, the evening took a turn from absolutely amazing to dream-like spectacular. With an incredible light show that was accompanied by L.E.D graphics and animations playing on three humongous screens which in their entirety spanned more than 200 feet in length, the audience was completely swept away by the entry. " Wow! Look at all these people!" was the band's first words on stage after 13 years when they saw the more than 10,000 in attendance.

Junoon began with a tribute to the Father of the Nation before going on to perform iconic hits such as 'Khudi', 'Sayoonee', 'Saaien' and countless others. The band then came full circle with a beautiful tribute to Junaid Jamshed in the form of a heartwarming performance of 'Dil Dil Pakistan', thereby filling the atmosphere with great emotion and nostalgia.


Perhaps the most memorable moment of the concert was when Salman and Ali veered away from the script to sit down on the stairs of the stage and do an impromptu performance of the legendary hit, 'Wish You Were Here'; their way of paying tribute to global icons, Pink Floyd. From there they entered their classic hit 'Chalay, Chalay Thhay Saath Saath'. To everyone's surprise, Ali didn't sing the last line of the song, a rare display of emotion by the rock star, which pushed many in the audience to tears again. He turned away from the audience and said, "They ask that 'oooh Ali what does this reunion mean to you...and I go, meh it's the usual', but - this reunion...", and just left it at that, simultaneously echoing the feelings of everyone in attendance.

Even with such a fantastic presentation of raw sentiment and emotion through the power of music and lyric, nothing could prepare the massive crowd for what was next in store. For the band's last performance of the evening, Jazba Junoon, the audience was treated to what was, arguably, the longest and most brilliant firework show in recent history. The event concluded with the singing of the National Anthem with everyone gasping and cheering in awe as massive green fireworks appeared, just as they played the last note. The coincidence of the timing escaped no one. Maybe it was all planned to perfection. Goosebumps.


It is no doubt that Peek Freans has, once again, exceeded expectations with the Sooper Junoon Concert and given the people of Karachi an evening where they were left both dazzled and awed by legends and newcomers alike. One hopes that EBM - the makers of Peek Freans - are able to come up with even greater initiatives for the future and thus make good on their promise of promoting all that is great about Pakistan.


About EBM
EBM has been baking delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry, and a dominating market leader, EBM continues to innovate on each front: product, quality, and communication.

Peek Freans Sooper captures the pulse of the Pakistani consumer’s preference. Being the No.1 biscuit brand, Sooper is nationally loved and admired. With the highest brand equity in the category, Sooper is one of the most iconic brands in Pakistan. It is widely available and penetrates across demographics and geographies. Sooper today is the first choice of the business executive, just as much as it is to the labourer. For more information visit: www.sooperjunoon.com.pk.

OLMEN MALL PAYS TRIBUTE TO THE FOUNDER OF THE NATION AT THE 26TH DOLMEN SHOPPING FESTIVAL



Dolmen Mall, Pakistan’s favorite chain of malls, paid tribute to the founder of Pakistan; Quaid-e-Azam Mohammad Ali Jinnah on his birth anniversary during the 26th year of Dolmen Shopping Festival.

Hosted by Ali Gul Pir, the Quaid day celebrations engaged mall visitors and a sizeable online audience through performances, quizzes, surprise gifts, various acts and a special grand dolmen draw took place leaving the customers delighted across all three malls. The Dolmen Mall Tariq Road dually hosted a Estraplock concert along with cultural performances. A flag hoisting ceremony along with cake cutting amidst mall visitors and children intensified the patriotic fervor across all three malls.


Naureen Khan, General Manager Marketing & Communications expressed her thoughts on the tribute as: ‘Freedom is a liberty we enjoy because of our founder. On occasion of the 26th Dolmen Shopping Festival, we want to encourage mall visitors to join us in paying homage to our founder through gratitude and recollection.”

Dolmen Mall celebrates its 26th Dolmen Shopping Festival from 21 December till 6 January at all three malls. The Grand Magical Festival include a host activities for customers through specially created carnival games, Super Sales, exclusive DSF deals  & discounts on leading brands,  winter and food bazaars along with chances to win grand prizes of gifts and vouchers worth Rs.10 million through the Dolmen Draw. 

About Dolmen Malls (Clifton, Tariq Road and Hyderi)
Dolmen Mall (Clifton, Tariq Road and Hyderi) has revolutionized the retail landscape of Pakistan. Dolmen mall integrates the best in food, fashion and leisure. It provides the Pakistani shopper exclusive access to some of the world’s most popular retail brands and eateries, attracting customers from all over the country to its doors. It has always strived to offer recreational and entertaining events for families.
Dolmen Mall goes an extra mile when it comes to keeping its clientele happy. It offers clean and well-equipped restrooms, prayer areas and mother’s rooms on every floor, money exchanges and banks, dedicated women only parking, and access for differently abled persons.
Kindly use the following hashtags for all posts; #DolmenMall #LetsDSF #DolmenMagicalMoments 

The House of Kamiar Rokni collaborates with ANAYA by Kiran Chaudhry for debut luxury unstitched wedding collection!



Introducing The House of Kamiar Rokni’s unstitched Wedding Collection for ANAYA by Kiran Chaudhary - luxurious, extravagant, opulent and unapologetically Eastern in sensibility, the 7-piece capsule collection is titled ‘Riyasat’ - an ode to the very heritage of The House of Kamiar Rokni, who hails from the former Riyasat territory of Bahawalpur. 

With this exclusive unstitched three-piece outfit collection, creative director of his eponymous label, Kamiar Rokni, introduces his much-coveted signature style at accessible price points in collaboration with fast fashion retail powerhouse ANAYA by Kiran Chaudhry. Riyasat is uncompromisingly classic in its aesthetic; encapsulating design that both sets trends and channels timeless style, offering a wardrobe of beautiful wedding and festive wear staples. The collection is based on rich velvets, woven jacquards, chiffons and silk trims with detailed sequined embroideries, introducing multiple textiles within one outfit. The traditional versatility of Kamiar Rokni, amalgamated with the high quality and affordability that Anaya by Kiran Chaudhry has come to be known for is bound to make this collection a perfect standout accent for both day time and evening festive looks. The much-anticipated collection is available for pre-booking online at www.anayaonline.com from the 4th of January and launching at retail stores nationwide on 7th January 2019.


“It is exciting to collaborate with Anaya by Kiran Chaudhry as The House of Kamiar Rokni continues to explore new mediums for design and retail, while always crafting fashion within the signature ethos of our brand; art, culture and imagination. We have focused on wearable, beautiful classics in Riyasat – wardrobe building pieces that really stand the test of time; and in the spirit of our collaboration with ANAYA, this collection will be available widely and accessibly in terms of price point.”


About Kamiar Rokni:

Launched in late 2007, The House of Kamiar Rokni is among Pakistan’s premier fashion design houses. The brand strives to provide an immaculate essence of style in all their creations, designing signature one of a kind pieces that evoke a sense of individuality and elegance in the people that wear them. Kamiar Rokni is one of South Asia’s most celebrated and awarded fashion designers, his work symbolic of an old-world charm and traditional heritage.

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