October 15, 2018

PRESS RELEASE Reckitt Benckiser (RB) joins hands with PM’s “Clean Green Pakistan” Movement

[Karachi, October 13, 2018]: Reckitt Benckiser (RB) Pakistan, makers of Dettol and Harpic, has announced its collaboration with Prime Minister Imran Khan’s “Clean Green Pakistan” movement. The announcement was made to ensure a cleaner and healthier Pakistan was made at a beach cleanup held at the Seaview Beach Karachi.

This beach cleanup was part of the several cleanliness drives initiated across the country on October 13, 2018. The event was attended by Mr. Imran Ismail, Governor Sindh, along with other dignitaries from the Governor House, Fahad Ashraf, Chief Executive, RB Pakistan and volunteers from the RB team.

Imran Ismail said, “Pakistan generates 48 million tons of solid waste a year, approximately 77,000 tons per day, mostly from major metropolitan cities. A Clean Green Pakistan is impossible without us Pakistanis taking ownership of our streets, neighborhoods and cities to ensure cleanliness. I fully support this movement and I encourage others to join the cause by simply ensuring proper disposal of their waste.”

Talking about this collaboration, Fahad Ashraf, Chief Executive, RB Pakistan, said, “We are fully committed to support Prime Minister Imran Khan’s vision of a cleaner, greener Pakistan. RB on its own has been leading several initiatives to improve health, hygiene and cleanliness conditions within the country. This collaboration now with the Ministry of Climate Change, Government of Pakistan and WaterAid will set a unique example of a public-private partnership to further our aim of a Clean Green Pakistan, a healthier Pakistan.”

RB Pakistan will be organizing several initiatives across the country following the launch of this movement. The Company has been working on mobilizing communities and inculcating behavior change towards cleanliness under its vision of “Hoga Saaf Pakistan” since August 2017. The Company educates millions of children and mothers in both rural and urban areas on the importance of hygiene through different interventions.

‘Clean Green Pakistan’ will focus on reducing solid waste disposal, creating landfill sites, mobilizing youth and reducing open defecation through maintenance of public toilets.

About RB
RB is a company with a history of over 150 years and is a manufacturer and marketer of branded products relating to health, hygiene and home, operating in nearly 200 countries of the world. In 2015 it was ranked number 4 on Newsweek’s ranking of Top 10 Green Companies of the World, ranked on corporate sustainability and environmental impact.

In Pakistan RB started its operations in the late 1950’s and for 3 generations of Pakistanis many of RB’s brands have been household names, trusted for their quality and efficacy. These brands include Dettol,
Harpic, Mortein, Clearasil, Strepsils and Veet.

Strings Releases the 5th Track from Their New Album Titled “30” Hum Dono

[Karachi, 12th October 2018]: Celebrating 30 years in the music industry, Pakistan’s favorite and most iconic band for 3 decades, Strings announces the release of the fifth track, Hum Dono’ from their sixth album titled ‘30’. This album has been a huge milestone for Strings as it has bestowed them to another pedestal of success in the music industry.

Written by Bilal Maqsood, Hum Dono features both band members, Bilal Maqsood and Faisal Kapadia. The video of Hum Dono stars the ravishing Sabeeka Imam and the heartthrob of the fashion industry, Hasnain Lehri. The latest song is sure to stir your imagination, as it is shot with a sense of mystery and seduction and comes across as a hide and seek of emotions between lovers.

The song has been mixed and mastered by M. Ishaq Nazir and recorded at the Main Stage Productions. Hum Dono combines warm yet powerful vocals with a vintage rawness. The music is a celebration of love and its memory; a powerful package of great song inscription and flawless harmonization.  

Earlier this 2018, Strings announced the music album “30” in celebration of their three decades of definitive music with the release of the first song, Sajni which was followed by Urr Jaoon, Piya Re and Mil gaya to much acclaim. The album “30” is from the soul and has the potential to mesmerize you, change your life, or at least, send shrills up your spine with the music.

Strings are acclaimed for their stringed rhythms and melodious, poetic songs written by Anwar Maqsood and Bilal Maqsood who also composes, plays guitar and occasionally sings. He has been writing lyrics for the band since its re-formation, with Faisal Kapadia as the lead vocalist. The band has sold over 25 million albums worldwide.


About Strings:
Strings was in fact first formed in 1988 by four members. The quartet signed on with major record label, EMI, to release their first, critically-acclaimed self-titled album Strings in 1990, followed by their second album 2, in 1992 featuring tracks such as Sar Kiye Yeh Pahar that took the country by storm. Strings disbanded the same year and returned after a hiatus of 8 years with two founding members Faisal Kapadia and Bilal Maqsood. The duo marked a comeback with the release of their third studio album, Duur in 2000. Duur made waves on the Indian music channels and was reissued on the Magnasound label, which had launched pop stars Baba Sehgal and Remo Fernandes in 2002. Following their success, Strings released their fourth studio album Dhaani on the Columbia Records label including a single titled Najane Kyun which was featured as a soundtrack for the Hollywood film Spider-Man 2 in 2004 and also the Urdu version of Spider-Man by Columbia TriStar Films of India. With that, Strings became the first Pakistani band to ever sing on an international film. Strings won its first international award, MTV Asia’s Favorite Artist India award in 2005 and has continued to win accolades till date. Strings has also lent their compositions for a number of Bollywood films including Zinda, Shootout at Lokhandwala & John Day. The band released their fifth studio album Koi Aanay Wala Hai in 2008 and also produced the soundtrack for the award-winning Pakistani feature film, Moor, in 2015. Strings took the reins of Coke Studio from Rohail Hyatt to make a debut with Season 7 in 2014 and produced four consecutive seasons till they bade farewell to the country’s biggest music platform last year with a promise to return with more masterpieces as they now embark on yet another exciting chapter in their musical journey.

For more information, please visit:

October 12, 2018

Coke Studio releases the eighth episode from Season 11 titled ‘JASHAN’

Episode Eight features Asrar, Vishnu, Shamu Bai, Bilal Khan, Mishal Khawaja, Ali Sethi and Humaira Arshad

[Lahore, 12th October 2018]
Coke Studio proudly released the eighth episode from its landmark Season 11 titled ‘JASHAN’ featuring “Wah Jo Kalaam” by Asrar, Vishnu and Shamu Bai, “Apna Gham” by Bilal Khan and Mishal Khawaja, and “Luddi Hai Jamalo” by Ali Sethi and Humera Arshad. Produced by Zohaib Kazi and Ali Hamza, episode eight of Coke Studio’s eleventh chapter will be aired on all major television channels, radio stations and will be available online at www.cokestudio.com.pk.

With its soulful folk-rock feel “Wah Jo Kalaam” is the first collaborative endeavour of Asrar, Vishnu and Shamu Bai. In the beginning few chords, the track establishes the earthy soul vibe that transcends in waves laden with a distinct melody against a straightforward strumming pattern. The intimate setting of the music holds the listener’s attention as Asrar’s voice harmonizes with the unstrained vocals of Vishnu and Shamu Bai encapsulating the traditional feel of devotional music. This stripped down acoustic piece truly captures the raw essence of Sindhi folk.

“Apna Gham” holds the potential to transport its listeners to a faraway land, freeing them of their worries. Playing on his forte with words and melody, Bilal Khan presents a funky soundscape while Mishal Khawaja enters with her rich soulful vocal tones set against the high-energy tempo. The instrumentation featuring a slick bass and jazzy groove on the keyboard provides the perfect setting for the talented vocalists to do what they do best. The smooth simplicity of this pop-jazz track becomes the highlighting feature of “Apna Gham.”

Originally sung three decades ago by the legendary Noor Jehan, “Luddi Hai Jamalo” still holds the charm to galvanize its audience. The cover version of the track on Coke Studio performed by iconic duo of Ali Sethi and Humaira Arshad blends the Punjabi folk richness with a compelling disco sensibility. The rhythmic dholak beats, classic violin layering, and the vibrant backing vocals unfurl an exuberant union in the entire arrangement of “Luddi Hai Jamalo.”

For more information, log on to www.cokestudio.com.pk or facebook.com/cokestudio and look for the hashtag #CokeStudio11 to follow the Coke Studio journey.

A New Genre of Drama, Romeo Weds Heer by 7th Sky Entertainment to Commence From October 21

[Karachi, October 10, 2018] The much anticipated drama, Romeo Weds Heer, another signature drama serial by the 7th Sky Entertainment is all set to start from October 21, 2018 every Sunday at 8 p.m.

Romeo Weds Heer is the first of its kind in the Pakistan Drama Industry, an entertaining power packed rom-com that is supported by absolutely dynamic and upbeat sound tracks. The drama teasers have already been launched a month ago, masses have latched on to it and it is already the buzz for drama enthusiasts. It is a light hearted serial that has the power to amuse the audience by its amazing comical situations. The interesting title adds more flavor to the whole concept.

Romeo Weds Heer brings back the most celebrated couple of the epic drama Khaani, Sana Javed and Feroze Khan in lead roles along with a stellar cast of Syed Shafaat Ali, Firdous Jamal and Saman Ansari.

The exclusive drama is the brainchild of the most creative duo of Abdullah Kadwani and Asad Qureshi who have given chart-toppers dramas such as Daam, Meri Zaat Zarra-e-Benishan, Tum Kon Piya, Noor e Zindagi, Khaali Haath, Shehr-e Zaat, Mohabbat Tum Se Navratilova Hai, Doraha, Mairaj ul Uroos, record breaking one & only Khaani and the recent chartbuster Ghar Titli Ka Par. The play is penned by Dr. Muhammad Younis Butt who is known for his humor skillset and writer of the hit satirical TV series Hum Sab Umeed Se Hain and directed by the ace director Anjum Shahzad who has blockbuster Khaani, Mairat ul Uroos and many other hit serials under his belt.

Romeo Weds Heer promises to be a fun-filled journey for the audience.


About 7th Sky Entertainment:
7th Sky Entertainment (or Seventh Sky Entertainment) is one of the largest independent production house in Pakistan spearheaded by Abdullah Kadwani & Asad Qureshi. As Pakistan's premier broadcast and entertainment company, 7th Sky Entertainment has produced blockbuster & award winning serials such as Daam, Doraha, Sheherzad, Mairtj ul Uroos, Meri Zaat Zara e Benishan, Mere Meherbaan, Mere Charagar, Roshan Sitara, Aik Pal, Noor e Zindagi, Tum Kon Piya, Khaali Haath, Hiddat, Mohabbat Tumse Nafrat Hai, Gohar-e-Nayab, Ghayal and Maan

For more information visit:

10th Anniversary of the LADIESFUND® Women’s Awards for Pakistan 2018

               Nasreen Kasuri & Tina Sani honoured at LADIESFUND Awards

Karachi: 11th October 2018 - Dawood Global Foundation held the 10th Anniversary of the LADIESFUND® Women’s Awards for Pakistan 2018 at Sindh Governor House where four hundred of the most dynamic and inspiring women in Pakistan gathered to celebrate the strength and empowerment of women, as well as acknowledge the great economic contribution of Pakistani women who are not only job creators but all finalists in Trailblazer and Momentum categories, were required to be tax-payers! The Governor of Sindh, Imran Ismail Sahib, was the Chief Guest for the event. LADIESFUND Lifetime Achievement Award winners, Nasreen Mahmud Kasuri & Tina Sani were Guests of Honour. Nasreen Mahmud Kasuri is the founder of one of the  largest privately-owned education systems in the world with branches in 8 countries, student body nearing 300,000 and a staff of approx. 17,000, and flew from Lahore for the occasion. Tina Sani is a Pakistani Ghazal singer who also received the Pride of Performance award from the Government of Pakistan.
Other winners include Idol winners Kareema Juma & Saliha Bibi, as well as People’s Choice winners Trailblazer _________________, Momentum _____________________ and Women of the Year __________________________. This year’s judges who finalized the slate of nominees included past LADIESFUND winners Ameena Saiyid (2012), Angie Marshall (2014), Nilofer Saeed (2010) & Yasmeen Lari (2016).  Voting was viral via online, radio and television, .
Other pre-announced awards included Pakistani Karate champion Nargis Hameedullah (Pioneer), Pakistan’s first crane operators Faryal Anwar & Umama Saleem, Special Kids educationist Fauzia Hussain (Angel), The Garage School’s Shabina Mustafa (Angel) and a post-humous courage award human rights lawyer and social activist Asma Jahangir.
Commendations were also presented in Natasha Ali Lakhani (Beauty), Emaan Mahmud (art), Sophia Balagamwala (art), Samya Arif (art), Dr. Aftab Munir (medicine), Dr. Azra Ahsan (medicine) and Dr. Pushpa Srichand (medicine).
International Fellowship was awarded to Syeda Humaira Anwaar to travel to Germany for the World Business Dialogue with the presence of the German Consul General Eugen Wollfarth. They were joined on stage by past international fellows Rabia Rafiq (2013), Sindhya Kirshan (2014), Komal Gopi (2015), Naina Rani (2016) & Sonia Kamnani (2017).
Bachelors Scholarship to Iqra University were renewed for Maica Mary (who is the daughter of one of the Governor’s staff), and for Marium Hashmi. Tuition cheques were presented on stage to IU representative.
One of the most emotional moments on stage was a special commemoration of the completion of the education of 2500 deserving girls in Karachi, Lahore and Lagos (Nigeria). 5 of the top alumni shared their emotional story of success, and 1 news anchor Jaweria Ali, announced her donation of a 6th scholarship to help another girl just like the programme has changed her life. Educate a Girl is currently fundraising for more scholarships for Lahore, Balochistan and Hyderabad. An online version of the programme is educating 1 million girls globally in 9 language in partnership with Facebook’s internet.org foundation, and with support from the World Bank.
LADIESFUND® was established in 2008 as an initiative to provide financial security to women and to promote and train women entrepreneurs. It aims integrate the entrepreneurial needs based on the economic and social aspects of the local communities, with respect to greater women participation in the workforce.  LADIESFUND® Advisory Council members include Amir Adnan, Abdul Kader Jaffer, Byram Avari, Dr. Ishrat Husain, Khalid Mirza, Khushbakht Shujaat, Nasreen Jalil, Shafqat Sultana, Saad Khan, Sultana Siddiqui and Syed Ali Reza.
The décor was LADIESFUND’s signature pink and white, with theatre seating and magenta pink carpet. Hotel and Catering partner was Avari group, while Shamain and Zerritta Flowers returned for the 10th year as Beauty and Floral partners. There was a scrumptious Sam’s Cake Factory Cake that was cut by the Governor, as well as a decadent Pinkalicious Dessert Bar coordinated by Firefly featuring over 3000 mini desserts by A Baker’s Tale, A Sugar Affair, After-desserts by Faiza, Al Bakery, Bakelicious by Sania, Bakerinn, Cakery Mart, Cioccolato, Crumbs, Delicacy, FIORI, Heaven Cup cakes, HOBNOB, Homemade Wholesome, Isholicious, Kreami cakes, Lush Crush Ice Pops, Mau’s Kitchen, Picklenary, R&Rs Cakes and Desserts, Sinful Bites, Sugar Affair, Sugar Drizzle, Sugar Shack, Sweeductions, Sweet Poison, Sweet temptations by Hinnah, Taha’s Chocomania, The sugar Shack, Zo’s Sweetopia. Other event partners EY Ford Rhodes (audit), Nestle (beverage), Dhinchaks (Décor), Adnan Pardesy (Dress), Tea Rack (Tea) and gift partners Amir Adnan, Taneez, Cosmo Group, Aneesa Unus, I.F. Designs, Edenrobe, Bells n Bells, Deepak Perwani & Auntyjee’s Chaat.

Karachi Calling for The House of Kamiar Rokni!

Kamiar Rokni to host bridal trunk show for acclaimed ‘Moonrise’ collection at Ensemble on the 11th, 12th and 13th of October
[Lahore: 10th October 2018] The House of Kamiar Rokni bring their critically acclaimed heirloom bridal collection ‘Moonrise’ to Ensemble Karachi. Hot off the PFDC L'Oréal Paris Bridal Week ramp, Moonrise will be on exhibit in Karachi for order on the 11th, 12th and 13th of October.
As the name suggests, the collection draws inspiration from the moon, a universally feminine symbol representing the system of time, and draws from the House of Kamiar Rokni’s signature inspiration: art, culture, imagination.   
Moonlight has been crafted for the multi-faceted woman, marrying tradition and modernity in equal measure with cuts for the more flamboyant, the more adventurous to the more demure and traditional.
Launched in late 2007, The House of Kamiar Rokni is among Pakistan’s premier fashion design houses. The brand strives to provide an immaculate essence of style in all their creations, designing signature one of a kind pieces that evoke a sense of individuality and elegance in the people that wear them. Kamiar Rokni is one of South Asia’s most celebrated and awarded fashion designers, his work symbolic of an old world charm and traditional heritage.
The House of Kamiar Rokni will be at Ensemble Karachi on Thursday the 11th of October, Friday the 12th and Saturday the 13th of October at C-32, E street, Block 4, Clifton Karachi.

October 10, 2018

Rafay Israr’s new single ‘Man Ki Lagan’ makes waves on social media

[Karachi, 6th October, 2018]: The young and very talented singer Rafay Israr, Excellence Award Winner 2018 in the category of ‘Rising Talent of the year’ released his new mesmerizing song video ‘Man ki Lagan’, here last night.
A powerful Sufi track in Raafay Israr’s soulful voice, ‘Man Ki Lagan’ speaks about the darkness in the life of an actress. The beautifully composed song by Raafay Israr has captivating music by veteran guitar player Kashan Admani of Coke Studio and Mizmaar band fame. The female lead is the talented Hafsa Butt, and the song is directed by Firaas Khan, while DOP is Hassam Baloch.
Speaking about the song’s theme, Israr says, “The video is all about the constant search for peace in our lives. It depicts the struggle of a girl who is stuck between her dreams and the sad reality.”
With Israr’s other songs Beliya and Sajni both hit numbers, and the new release already garnering much interest on the net, one is expecting that the alluring track Man ki Lagan will be trending all over the internet in no time.
Israr’s next releases will consist of collaborations with different artistes as well as solo tracks. The prolific singer is all set to release five music videos by the end of 2018.
For social media posting, kindly use the mentioned hashtag:
#RaafayIsrar #ManKiLagan
For further PR related enquiries please contact the undersigned:
Turab Ali Ramzi
E: Turab.ramzi@starlinks.pk
C: 03002000144

October 8, 2018

Bilal Abbas Khan and Saba Qamar to Feature in Big Bang Entertainment’s Mega Project

[Karachi, October 7, 2018] Big Bang Entertainment who has produced multiple blockbuster dramas like “Aesi Hai Tanhaye”, “Mubarak Ho Beti Hui Hai” and “Meri Gurya” has revealed their upcoming mega project starring the young actor who has taken the industry by storm, Bilal Abbas Khan with the award winning actress of Baaghi and Hindi Medium famed talent Saba Qamar.

Produced under the banner of Big Bang Entertainment, a joint venture of Fahad Mustafa and Dr. Ali Kazmi, the drama has a working title of “Cheekh”. It is directed by the veteran and critically acclaimed director Badar Mehmood and penned by Zanjabeel Asim Shah. The cast of the drama includes Aijaz Aslam, Azekah Daniel and Maira Khan along with the lead actors.

With the unique pairing of Bilal Abbas Khan and Saba Qamar, who are going to share the screen for the first time, this serial promises some electrifying performances and is expected to go on air in early 2019 on ARY Digital.


About Big Bang Entertainment:
Started in 2013, Big Bang Entertainment has come out as the fastest growing production house headed by the inspiring Fahad Mustafa and Dr Ali Kazmi. Their productions have achieved the highest rating by producing the finest content on-air, both in terms of acting and story. The production house also showcasing the emerging talent though out country. Their hit list includes Dusri Biwi, Waada, Zinda Dargor, Muqabail, Andaz-e-Sitam, Aasi Hai Tanhai and Teri Raza.

For more information visit:

Strepsils Stereo Wins an Award at Spikes Asia 2018

[Karachi, October 5, 2018] Strepsils Stereo, becomes the first Pakistani music platform to win a Bronze Spike in the Music Category at the Spikes Asia 2018. It was one of the four campaigns from Pakistan that won an award at the creative festival of Asia this year. The festival was held in Suntec, Singapore from September 26 to 28, 2018.

Fahad Ashraf, Chief Executive, Reckitt Benckiser Pakistan (makers of Strepsils) said, “This is a proud moment for Pakistan to get recognized for an idea that seamlessly connects with the brand benefit and its audience. This award is a testament to the fact that big bold creative risks definitely pay off, as long as there is a strong brand connect and the idea is unique. We feel humbled that we were able to make an impression in such a prestigious competition.”

There are 21 categories in Spikes Asia, which set a standard for brilliant work in the Asia Pacific creative communications industry each year. This year there were over 50 diverse nominations in the Music Category with Strepsils Stereo being the only one from Pakistan. Other nominations included; INTEL China, PANTENE Indonesia, NIKE China, CLOSE UP India and GOOGLE Tokyo.

Ali Noor, singer and producer, BIY Productions, talking about the win said, “This is a win for original content and is a testament of the amazing local talent we have in Pakistan. It’s a proud moment for the Pakistani Music Industry for getting recognized at a global platform like Spikes, and it gives us the confidence that we are truly making a mark in promoting our country’s music!”

Spikes Asia is Asia Pacific's most inspiring creative festival offering three days of learning, inspiration and networking for professionals in creative communications. In 2017, the event was attended by over 1500 individuals, with over 4300 entries and 22 participating countries.

Strepsils Stereo is a brand owned platform of Acapella, bringing people together to create music with their voice. The first season comprised of three songs; Khayal Rakhna, Rang De and Dil Jo Chahay. The season garnered millions of views on Facebook and YouTube. It also won the Pakistan Advertisers Society (PAS) Award 2018 for ‘Best in Hospitals, Healthcare & Hygiene’ in April 2018.

Cinepax Hosts the 10th International Children’s Film Festival

[Lahore – October 5th, 2018] Cinepax cinemas hosts the 10th International Children’s Film Festival (ICFF) in collaboration with The Little Art Organization at Packages Mall, Lahore from 1st to 6th October, 2018.

Every year ICFF selects the world’s best films for the viewing of families and children. This year the festival in Lahore started with a high-note and was graced by the presence of Dr. Murad Raas, Minister of School Education, Punjab. The theme of this year’s festival is “My Father/Mother; My Inspiration”. After the six days of event in Lahore, the festival will commence in Karachi from the 8th of October, 2018.

 “Cinepax is honored to host the International Children’s Film Festival and be a part of the initiative to educate children through cinema year after year and play our role for the development of the society,” said, Natasha Rizvi, Head of Marketing Cinepax.

Cinepax Cinemas is the leader in the concept of luxury cinemas in Pakistan and takes pride in being Pakistan’s largest cinema network committed to provide unmatched quality entertainment.


About Cinepax Cinemas
Cinepax is Pakistan’s Largest Cinema Chain, which is currently running 13 cinemas with 43 screens in 9 cities across Pakistan including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Gujranwala, Sialkot, Gujrat and Hyderabad having a total of 7,400 seats nationwide.

For more information visit:
Web:                     http://www.cinepax.com/
Facebook:           https://www.facebook.com/Cinepax
Twitter:                https://twitter.com/CinepaxCinemas
Instagram:          https://instagram.com/CinepaxCinemas

Ali Zafar takes Pakistani Cinema to China!

The only Pakistani actor and producer invited to the high powered Silk Road International Film Festival for Teefa in Trouble
[Pakistan: 8th October, 2018]: Teefa in Trouble continues to break barriers for Pakistani cinema as the film was given the privilege of being selected to represent Pakistan at the prestigious Silk Road International Film Festival [SRIFF] currently underway in Fuzhou, China.
This honour marks a first for a commercial Pakistani blockbuster to be invited to screen at the festival and its producer, co-writer, actor and star Ali Zafar to represent Pakistan for an open dialogue to initiate and discuss the possibility of enhancing cinematic ties between the two countries.
The conference was chaired by Mr. MIAO Xiaotian, President China Film Co-Production and Mr. JIANG Ping, Vice president of China Film Group Corporation where Ali Zafar with Mr Xiaotian and Mr Ping spoke of the need for multilateral film cooperation, the burgeoning Pakistani film industry and the opportunity and potential for investment and growth and how the mutual development of film is complementary to the One Belt One Road movement. They further exchanged notes on the need for strategic reciprocal policies for film production and releases and the potential for co-produced content.
Indeed speaking at a series of round table meetings hosted by Chinese government and film officials, Ali addressed delegates from India, Turkey, Canada, South Africa, Egypt, Tunisia, Croatia, Serbia, Malaysia and Georgia. “Pakistan has huge potential and these are very important times for our industry with a long way to go to really achieve our full potential. We welcome all dialogue and initiatives to enable us to realise this full potential.”  He highlighted that his film Teefa In Trouble grossed approximately $2.7 million from Pakistan alone with only 101 screens, whereas in comparison, Bollywood big films do big business by releasing with over 4000 screens and Chinese films now with 50,000 screens. “Considering Pakistan’s population we have a potential market of 1000-1500 screens which could easily multiply the business to 10/15 times more than its current value or beyond. Hence investment into Pakistan is sure to be lucrative.”
He further emphasized “I am equally here to underscore the need to create history, opening doors for screening Pakistani films in China and I propose a quota on minimum 3 films a year to be given to Pakistan. Moreover Pakistani film students and film makers should be given an opportunity to work aside Chinese film students and film makers and vice versa. This will not only help diversify our understanding towards each other’s cultures but also accentuate the artistic expression alongside creating massive commercial prospects. Pakistan has enormous potential and is a beautiful country and the world must get to see it “
Ali Zafar was lauded by the festival and delegates for the incredible achievement of Teefa in Trouble which was privately to over 30 Chinese mainstream distributors at the festival. The film was commended for setting new benchmarks for regional cinema in terms of the production value, visual effects, cinematography, screenplay and the action sequences.
Ali Zafar is now working closely with the Chinese film industry to pioneer and execute a strategic cinematic framework for films across Pakistan and China.

Borjan launches its top of the line Sports Footwear line ‘Nayza’

Borjan launches their top of the line sub brand ‘Nayza’ featuring specialized sports footwear;

[Lahore: Friday 5th October 2018] A celebratory victory for Borjan’s successful launch of Nayza sports footwear for individuals associated with fitness and sports. Nayza has redefined the platform for sports footwear with its elevated comfort, state of the art making and edgy designs for special needs of agility, speed and strength for athletes and sport savvy individuals.
Borjan’s launch at Gulberg found itself overwhelmed with prominent media and sports personalities, famed fashion bloggers, notable magazine’s editors and well driven journalists.
Nayza’s revolutionary vision has transpired with persistency, innovation and functionality by providing sporting footwear for athletes enhancing their agility, skills and allows them to overcome the pressures of competition. As the tagline go by, “Perfect is nothing, keep on practicing,” Nayza preys to identify the challenges faced by athletes and is therefore designed in a way to succor them with resilience and builds confidence with impeccable finesse.
From racing fields to concrete roads, from trainers to beginners, the combination of functionality and design with made-to-fit shoes assist athletes to stand out from the competition.
Furthermore, CEO Zahid Hussain of Borjan added, ‘We are thrilled to be launching another sub brand of Borjan ‘Nayza’, our utmost focus is on all the athletes and fitness conscious individuals who desire sports shoes of their requirement. It has cost us diligent days and endless nights to come up with cutting edge designs and innovative materials that would best suit athletes from any field. We aim to provide you the best quality of sportswear shoes crafted to amplify your speed and energy. We definitely hope that we will exceed the exceptions of our customers with supreme quality and exceptional performance’

For more information regarding Nayza, please visit:
Facebook:Borjan Shoes
Instagram: @Nayzasports
Official Hashtags: #NayzaShoes #NayzaXBorjan #KeepOnPracticing


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