February 14, 2019

UNIVERSITY OF BRADFORD TO BOOST REGIONS TIES WITH PAKISTAN


A delegation from the University of Bradford will visit Pakistan later this month to create new partnerships between the country and the Bradford region.


The trip will look to engage with alumni and key stakeholders and create new opportunities for the two areas to collaborate.

The delegation, which includes Vice-Chancellor Brian Cantor and senior academics along with the Director of External Affairs, Mark Garratt, will visit Lahore, Islamabad and Karachi from 22-28 February. The team will host a series of dinners titled 'Destination Bradford: Education & Culture from the heart of the UK'. This will be in addition to holding discussions and meetings with institutions and senior government officials.

In Lahore, the University of Bradford will be a key partner of the Lahore Literature Festival which takes place Saturday 23 and Sunday 24 February. The festival is the city’s premier free-to-public cultural event. It explores the dialogue and interface between literature and the arts that shape our cultural, social, economic, and political frameworks.


Vice-Chancellor of the University of Bradford, Professor Brian Cantor, said “Pakistan is a key area for us in terms of recruitment, alumni, and partnership collaborations, both academic and industrial. It’s our ambition that this visit will create new opportunities, not only for the University but for the Bradford region as a whole.”

We already have a close relationship with Pakistan and I look forward to building on these existing partnerships as well as creating new ones.”

Fahd Asif, Regional Manager, said: “Pakistan features as a core market within the University's new internationalisation agenda. This high-profile delegation visit aims to celebrate our long-standing links to Pakistan and will open new avenues of collaboration and partnership with stakeholders here.”


In preparation for the visit, a team from the University visited Pakistan in November 2018. During this visit they met with several senior figures including the Federal Minister of Education H.E. Shafqat Mahmood and the Special Assistant to the Prime Minister on Overseas Pakistanis & Human Resource Development H.E. Zulfi Bukhari to discuss the University's work within the Pakistani Higher Education Sector.

There are long standing links between Bradford and Pakistan, including the current Prime Minister of Pakistan, Imran Khan, being a former Chancellor at the University.

Tee Off To Educate Pakistan at 15th TCF Golf Tournament


The Citizens Foundation brings 15th TCF Golf Tournament to raise funds for the education of the less privileged children. The tournament is set to take place next weekend at the Karachi Golf Club. The fifteenth edition of the tournament will bring together the avid golfers of Karachi to play a friendly golf match in Texas Scramble format. The funds raised from the tournament are expected to enable more than 400 children from the low income communities to get quality education in TCF schools.

According to the latest Pakistan Education Statistics Report by AEPAM, Ministry of Education Pakistan, there are 22.84 million children out of school. UNESCO´s latest published figures suggest Pakistan has the second highest number of out of school children globally after Nigeria. It doesn’t get any better in adulthood, as Pakistan also has the highest number of illiterate adults in the world. To top it all off, we have gender inequality issues in education. Out of the 5.06 million children not going to primary school, 60% are girls.  According to recent country statistics, compared to a girl, a boy in Pakistan has a 15% higher chance of going to primary school. (Source: Alif Ailaan)

“The education emergency in Pakistan remains huge with almost half of Pakistan’s children being out of school. The issue breeds many other social problems such as unemployment, poverty, crime, poor health to name a few. We need a collective effort to change this situation because every child has the right to quality education. TCF’s Golf Tournament is an event that we hold each year to highlight the education emergency and our efforts in educating the less privileged children. With the greater support of concerned citizens, we are hopeful that one day we will see an educated and enlightened Pakistan,” said Mushtaq Chhapra, Founder Director, The Citizens Foundation.

With 1,482 school units all over Pakistan and more than 220,000 children getting quality education, TCF model of education is trying to change the situation one child at a time. The Foundation is the largest private employer of women in Pakistan with an all-female faculty of 12,000 teachers and principals. TCF has 220,000 students this year. Nearly half (48%) of TCF students are girls. Eighty-eight percent of TCF alumni have gone to college and 71% are employed.

This year the tournament has been made possible by the support of corporate sponsors, media partners and the well-wishers of TCF who believe that education is the answer to a better Pakistan. Different organisations as well as individuals have come forward to make the TCF Golf Tournament a success while creating education opportunities for the out of school children. The main sponsors of the event are Bank Al Habib, Faysal Bank, Indus Motors, Premier Insurance, Habib Metropolitan Bank and Sapphire Group. Other in-kind donors are Mr. Rizwan Rasheed of Richa Leathers for gloves, Mr. Imran Gheewala of Selimpex International for T-shirts, Musadaq Zulqarnain of Interloop for socks, Mr. Asim Shabbir Patka of Millinium Textile Mills for Towels, Mr. Yasin Kassam of Pakistan Beverages for cold drinks & water, Mr. Sadiq Feroz of Saniplast for band aids, Abbott Pakistan for Mospel and Unilever for their 

February 4, 2019

The Islamabad edition of Coca-Cola Food and Music Festival successfully concludes attracting over 75,000 foodies in 3 days!



The Islamabad edition of Pakistan’s biggest Food and Music Festival successfully concluded on Sunday. The three-day Festival held in Gulberg Greens Islamabad on January 25th, 26th and 27th, attracted a huge number of visitors from all corners of the city and provided families with an opportunity to plan a perfect day out. The festival attracted over 75,000 visitors to sample the city’s culinary delights. Attendees witnessed chefs working their magic through cooking demonstrations and enjoyed live music with performances from renowned musicians like Quadrum, Jawad Ahmed, Goher Mumtaz, Asim Azhar, Bilal Khan, Sahir Ali Bagga, Sahara UK and many more. After the successful completion of Coca-Cola Food and Music Festival in Islamabad, Season 3 will now travel back to Karachi for its second round of festivities.

The Coca-Cola Food and Music Festival will offer a variety of cuisines with flavors and delicacies to cater to a wide array of audience. The festival will offer a diverse panel of culinary talents along with several home based chefs. Coke Fest prides itself in being the platform for the promotion of solopreneurs and providing a boost to the homebased food market. #CokeFest promises to offer all the season’s freshest flavors extending from a diversity of Desi to Continental, Asian (Chinese, Japanese, Thai), Turkish/Lebanese and Italian.


Food from the best combined with music from Pakistan’s biggest music platform, Coke Studio, is bound to give attendees a hard to forget experience. The incredible selection of musicians from Coke Studio will include megastars such as Ali Sethi, Sahir Ali Bagga, Aima Baig, Asim Azhar, Quadrum, Farhan Saeed, Waqar Ehsin, Faraz Butt, Sahara UK and other international artists.

CEO at Activemedia (The Organizer), Saad M. Khan said; “The season 1 of Coca-Cola Food and Music Festival saw the biggest celebration of Pakistani culture with more than 250,000 people enjoying the festival with their loved ones. Season 2 of the Coke Fest is going to be bigger than ever, expanding to five cities with 7 events altogether. We are extremely excited and looking forward to welcome our guests to provide world-class entertainment through quality music and food for everyone.”

Indeed, a diverse panel of culinary talents i.e. local chefs will be offering special festival menus, discounts, and great meal deals during the festival. So put on your shoes, round up the family and explore over 90 leading and burgeoning traditional/contemporary restaurants and 30 caterers, home chefs et al. food stalls at this nonstop ‘Party in the Park’.


Given the prevailing political and security situations in our country, people get only a few opportunities to come together for festivities in a safe public setting. As a brand that focuses on togetherness, Coca-Cola took it upon itself to bring people together for three-day festive events. Last year, The Coca-Cola Food and Music Festival brought together two of the biggest passion points of our nation; Music and Food, to give the people something to celebrate.

Organized by Active Media, the #CokeFest is presented by Coca-Cola Pakistan cosponsored by Jazz alongwith Kashmir cooking oil and Banaspati with Foodies ‘R Us, as the organizing partners. Also, The Festival’s Transport Partner will be Uber, Kids zone partner: Candy land, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival are TV One, News One, FM 91 & Wasaib with Lotus PR as the public relations partners and Foodada as the digital partner.

Tickets for the event are priced at only PKR 450/- and can be purchased in advance from https://www.easytickets.pk/ and will also be available at the venue.


For more information
Webpage: www.foodfest.pk

The ace actor and exceptional vocalist Junaid Khan’s latest collaboration “Talash” with the Indian rock band Spunk is out now.




As a promoter of peace and unity Junaid Khan has taken this chance to send a message of positivity to the people. The song’s lead vocals have been rendered by Junaid and this track revolves around a person’s quest for the better.

The song has an extremely hard rock vibe to it from the very beginning, with the intense guitar riffs and powerful vocals that follow, it transpires to metal rock.

Junaid Khan states, “Music knows no boundaries and this collaboration with Spunk is going to spread the message of harmony amongst the people of both cultures.”

Junaid Khan is massive promoter of peace and harmony and has often times conveyed social message through his songs, and this one is taking one step further with Talash and brings the movement called #TalaashForPeace. The singer hopes that the song will break barriers in the Indo-Pak and bring unity and peace across borders.

January 31, 2019

Win Rs. 250,000 From the Dettol Warrior Education Fund For Your Child Germoon has attacked again…will Dettol Warriors be able to defeat him?



Dettol, the household name for hygiene, brings an exciting opportunity for your child to win the Dettol Warrior Education Fund worth PKR. 250,000. This announcement was made through a new campaign launched recently where the Dettol Warriors are seen calling out to their fellow warriors for support to defeat ‘Germoon’.

To become a contestant for a chance to win this prize, all you need to do is follow 3 easy steps:

Step 1: Give a missed call on 0306-3338865 (0306-3DETTOL)
Step 2: Receive a recorded call and listen to three ideas by the Dettol Warriors to defeat Germoon
Step 3: Vote for your favorite idea through a SMS (details will be given in the recorded call).

Humayun Farooq, Director Marketing - Health, Reckitt Benckiser (RB) Pakistan, makers of Dettol, said, “Dettol Warriors are on a mission to create awareness in children regarding hygiene which in turn will protect children across Pakistan from germs that make them ill during the school year. This special Dettol Warrior Education Fund is to excite children so they can associate with their favorite character and ensure healthy and hygienic practices for themselves and those around them. We at RB are committed towards a healthier and cleaner Pakistan promoting positive behaviour change to the masses under the bigger umbrella of our initiative 'Hoga Saaf Pakistan'."

The idea with the highest number of votes will become part of the next Dettol Warriors episode, and one lucky winner will win the Dettol Warrior Education Fund worth PKR. 250,000 as per the terms and conditions of the campaign.

Dettol has been a widely trusted brand by mothers for germ protection and instilling good hygiene habits to promote health and wellness for over 80 years.

About RB:
RB (formerly called Reckitt & Coleman) is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK and sales in almost 200 countries. RB Pakistan began operations in the late '50s. The Company invested $23 million in 2013 and continues to further invest in areas including manufacturing, factory expansion, education programmes, and communication along with consumer coordination. According to Fahad Ashraf, CEO RB Pakistan, Pakistan still has enormous uncharted potential to make the business environment more conducive and at par with the international quality standards. We will continue to explore favourable opportunities to invest in the growth of our business in Pakistan.

For more information visit:

Junaid Khan to Collaborate With Indian Rock Band Spunk for “Talaash”





The celebrated actor and Lahore-based music band Call’s lead vocalist Junaid Khan collaborated with the Indian rock band Spunk to create an anthem of unity, Talaash.

Being a peace lover, Junaid Khan’s upcoming single “Talaash” aims to send a message of positivity to the people of the subcontinent. The song’s vocals have been rendered by Khan and Spunk’s lead vocalist, however Khan has also co-written Talaash’s lyrics. With this track, the musician seeks to heal the wounds and bring India and Pakistan closer together in harmony.

The literal meaning of Urdu word “Talaash” is “Search” and in reference to the title, Khan approaches to touch both personal level – the search for yourself, your own identity, your own place in this world and national level – the search for a common ground, the unifying purpose.

Junaid Khan stated, “Music knows no boundaries and this collaboration with Spunk is a way to improve understanding and communication between the two countries. I have always believed in living peacefully in a borderless world and Talaash is going to spread the message of harmony amongst the people of both cultures.” Khan further added, “It is also a fun song and its genre is metal-rock.”

Junaid Khan always tries to convey social message through his songs, hence Talash brings the hashtag movement #TalaashForPeace. The singer hopes that the song will break the barriers and bring unity and peace across borders.




Ali Rehman Khan in A New Avatar for his latest drama “Khaas”



Ali Rehman Khan also known as our blue-eyed actor is once again on the roll opting for a very different avatar as he signs up for his new drama serial “Khaas” soon to be aired by Hum TV.

Ali will be playing a lead role in the serial alongside Sanam Baloch, which is an MD production and is going to be directed by none other than Danish Nawaz.

In conversation with Ali (himself) he stated that: “I’m playing a very interesting role which will resonate with a lot of married couples of Pakistan. You will definitely see me in a very different avatar and the dynamics between husband and wife are such that every married couple will be able to connect with my role on various levels.”

Ali Rehman Khan has become the heartthrob of country in a very short time with his good looks and out of the box acting. With his debut in “Rishtay Kuch Adhooray say” to his emotional persona in “Diyar – e – Dil” and “Main Khayaal Hoon Kisi Aur Ka”, he has managed to earn the love of thousands of fans, not to mention his comedy role in Pakistani movie “Janaan”. Khan is known to do justice to whatever characters he may choose.



January 18, 2019

‘WHY COULDN’T IT BE ME’ BRAND NEW TRACK AVAILABLE NOW



Acclaimed international actor, singer-songwriter and film director Farhan has released Why Couldn’t It Be Me, the latest track from his highly-anticipated debut album Echoes, which is out February 22nd.

Echoes features a culmination of Farhan’s lifetime experiences, beautifully combining emotion with empathy and soul. ‘Why Couldn’t It Be Me’ is a powerful and emotive journey into the pain of grief and guilt and is available to download today on all streaming platforms.

Whilst the album is an eclectic musical mix and lyrically focused on love and relationships, the largely acoustic ‘Why Couldn’t It Be Me’ brings an extra dimension to Farhan’s work and has been released during the 16 Days of Activism Against Gender-Based Violence - an international campaign to challenge violence against women and girls.

A key track on the album, it’s also the only song that “isn’t looking inward but it’s about an external event” and is a song written to heighten awareness of the need to tackle violence.

That event – a massacre in Peshawar in Pakistan, when the Taliban stormed into an army school and shot over 200 children – was a truly profound moment for Farhan.

After it happened, Farhan read an article about “a mother whose younger son hadn’t gone to school that day because he’d pretended to be sick. But his older sibling had gone and had been killed in the massacre. When I read that story I thought it must be such a strange dilemma for a young boy – ‘that could have been me in place of my brother.’ So just that thought got me writing, and I wrote Why Couldn’t It Be Me’ from the perspective of that younger brother.”

From mothers and fathers to children and siblings of victims, the pain is felt throughout a family and community. ‘Why Couldn’t It Be Me’ is Farhan’s latest endeavour to tackle the maltreatment of women in line with his ongoing commitment to use his worldwide profile to spread awareness of gender inequalities and the need to end violence in order to empower women and girls in every corner of the world.

A hugely successful and influential figure in India, Farhan is an actor, screenwriter, director and producer with countless movies to his name. He has also flexed his musical muscles before – not least playing the part of the front man of a rock band in the critically acclaimed film Rock On!! (2008) – but he’s been keen to record his own album for a long time. Yet for years his other interests – and life – got in the way.

“Over the last two years I felt a little bit of a burn-out setting in, just from working on films non-stop,” says Farhan. “I just felt I needed some time out for myself, to reconnect with other things, to look at where my life’s at – I wanted to channel what I was feeling, and put it out there, just to share with people. And I found that process very cathartic.”

Echoes is the result; a debut album that is deep and powerful, poignant and inspiring. It is also, a set of classic-sounding, self-written songs that reflect a childhood steeped in the greats of both Indian music, such as Kishore Kumar and Ravi Shankar, and of western rock and pop: The Beatles, Pink Floyd, Eric Clapton, David Bowie.

Recorded in Milan, the rich, melodic album was produced by Grammy-winning producer Tommaso Colliva (Franz Ferdinand, Jesus and Mary Chain, Muse). It opens with the previous single ‘Rearview Mirror’, which channels the timelessness of early Bowie and the ambition of Sgt. Peppers… amid soft rock orchestration and delicate melodies tinged with subtle psychedelia.

Further highlights include, ‘Seagull’ which finds Farhan touching on a transcendent blend of minimal instrumentation and emotive lyricism, and ‘If Love Is Not Enough’, which questions what is needed to keep a relationship together, before the more upbeat tones of ‘Bird On The Wire’ provide an anthemic crescendo of passionate expression.

Explaining the album’s title, he notes that, “Echoes. It’s about chapters in my life and voices in my head that have influenced the writing. All of us have our personal journeys through life, through love. We struggle at times to make sense of our emotions and of the world around us. So here I am, speaking as honestly as I can about my journey.”

That desire for connecting, for reaching out, also informs another of Farhan’s interests, which includes him being the South Asia goodwill ambassador for UN WOMEN – The United Nations Entity for Gender Equality and the Empowerment of Women. He recently launched the campaigning organization in India, MARD – Men Against Rape & Discrimination, which seeks to change male attitudes and bring positive change to the role and respect of women in the sub-continent.

With his inbuilt artistry and his CV – not to mention his genes – Farhan has already proven he’s adept at speaking to millions, and at using his voice for change. And now, with his tuneful, universal debut album, this gifted musician is ready to speak to people in a whole new winning way.


IRK Films & Arif Lakhani Films’ next titled “Heer Maan Ja” to release on Eid ul Azha



The production house broke the news of this film with a teaser leaves you questioning, what is actually going on? It all started off with a funny video, where the audience sees an argument between Imran Raza Kazmi and Hareem Farooq - the co-producers of the film and the head honchos of IRK Films, bantering about the casting the lead actor of the film, and other things!
“Heer Maan Ja” first look shows Hareem Farooq all dressed up in a wedding dress with joggers, looking mischievous with a worried Ali Rehman Khan. Directed by Azfar Jafri - Siyaah, Janaan, Parchi - the film is a jumpstart to your Eid with comedy and whole lot of ‘Laugh out Louds’.
Speaking about Heer Maan Ja, CEO & Producer IRK Films, Imran Raza Kazmi said, “We are extremely excited to release the first look of “Heer Maan Ja” because this will be a different take on films and humor and people will see Hareem (Farooq) and Ali (Rehman Khan) in a completely different look and avatar compared to Parchi.”
“IRK Films” and Arif Lakhani Films joint venture has been formed to provide premium content to all its viewers nationally and internationally.
Heer Maan Ja will be distributed by Distribution Club.

January 16, 2019

Sania Maskatiya launches “LuLu Edit II” Winter Festive Collection 2019





Multi-award winning and one of Pakistan’s leading fashion design house Sania Maskatiya has launched the second edit of its winter festive collection titled “LuLu”. 

“LuLu” – EDIT II, features Sania Maskatiya’s signature handcrafted pieces perfect for the winter festivities. The winter festive collection comprises of 36 distinct embellished and digital printed outfits in bright hues - it’s embellished using gota, ari and zardoze techniques in a wide range of silhouettes. With distinct feminine cuts in luxe fabrics and signature prints for the festive season, this collection comprises of separates available in multiple sizes.
“LuLu” Edit I and Edit II is available at all Sania Maskatiya outlets in Karachi and Lahore, stockists and online at their official e-store www.saniamaskatiya.com.

For further information on Sania Maskatiya please visit:
Twitter: @saniamaskatiya
Instagram: @saniamaskatiya


Peek Freans Café Receives an Overwhelming response at The Eats Festival in Karachi



Peek Freans has successfully established itself as a brand that is consistently introducing versatility and variety in products. As part of that objective, the organization set up their unique Café at the Eats festival in Karachi in 2019, after the immense success of the cafe at Coke Fest 2018 both in Karachi and Lahore.

The exclusive Peek Freans Café served delectable canapés and cookie desserts, hors d'oeuvres and one bite desserts - using their unique products, all of which were very economically priced too. Their menu included Chocolicious Rocky Road, S’mores, Jam Delight Cheese Cake, Butter Puff Caramel Pop, Butter Puff Hors d’oeuvres, Salsa, Chicken & Mushroom, Roasted Beet Hummus and Cake Up Goodness.

Head of Marketing EBM, Ayesha Janjua, while speaking to the media on the occasion said, “It's these little breaks in life that really matter; when we come together to enjoy and make each moment sweeter. Our specially designed Peek Freans desserts do just that.”

Director EBM, Shahzain Munir added by saying, “We are extremely happy to see such an overwhelming response for the Peek Freans Café and we aim to continue spreading joy through our yummy and delectable treats.”

Peek Freans received an overwhelming crowd at the Eats Karachi 2019 and started this year at a high note.


About EBM:
English Biscuit Manufacturers (Private) Limited has been baking tasty delights for Pakistani consumers under the brand name, Peek Freans, since 1966. As one of the pioneers of the industry and a dominating market leader, EBM continues to innovate on the fronts of product, quality, and communication. 



HINAMIRZA opens door to its first flagship store in Lahore with the launch of the brand’s new F/W Collection 2019!




Fashion Label HINAMIRZA from Karachi opened doors to its first outlet in Lahore. Located at 9 Arches Mall, on M M Alam Road, the opening also marked the launch of the brand’s new Fall/Winter pret collection 2019.
HINAMIRZA’s new F/W collection is a testament to the designer’s signature design philosophy of ‘less is more’. The new collection was presented via a small fashion presentation and consisted of a wide array of ensembles. The collection presented CASUALS based in cottons, linen, arabic lawn, cotton wool and SEMIFORMALS draped in pure cotton net and velvet. Moreover, the new collection offers delicate stone work combined with eastern embroidery work on warm color tones.
Complementing the new collection, HINAMIRZA’s new store also had a mini kids range alongside accessories such as pashmina wraps/shawls, handbags, jewelry and phone covers, all hand-picked by the designer herself.
Further, the interior of the brands new retail space has been done by Yasir Mirza, crafted to channel a sleek and simple aesthetic and providing superior retail experience to consumers in Lahore.
About HINAMIRZA
HINAMIRZA is known for its stylish and affordable fashion and the unique touches it brings to its collections, which makes it stand out from the rest of the High Street brands. The brand’s designs and cuts are based on simplicity and minimalistic work and modern design.
For more information, please log on to:

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